Category: Beverages
Beverages market research reports by Euromonitor International
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Energy Drinks in Pakistan
Energy Drinks in Pakistan In 2024, Coca-Cola Beverages Pakistan Ltd relaunched its Roar energy drinks brand for the third time in Pakistan. Sales look promising this time around as the company has made availability its priority. There is also positive feedback from consumers with signs that Roar has ... Read More
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Bottled Water in Pakistan
Bottled Water in Pakistan Many local companies in Pakistan, including Kababjees, Bake Parlor, and Sufi Group, have entered bottled water to meet consumer demand as international brands face boycotts, including Aquafina and Nestlé. Mehran Bottlers Private Limited, manufacturers of Pakola water, incre ... Read More
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Juice in Pakistan
Juice in Pakistan The juice category is highly competitive in Pakistan, with a wide number of both local and international players. In juice, manufacturers compete on price, packaging, and quality to attract consumers. Slice Mango Juice produced by PepsiCo Inc, ensures its strong presence by placing ... Read More
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RTD Tea in Pakistan
RTD Tea in Pakistan Lipton Iced Tea Lemon from Unilever Pakistan Ltd dominates ready-to-drink (RTD) tea in Pakistan. Lipton's RTD tea products are widely available in supermarkets, hypermarkets, petromarts, and online platforms, ensuring good visibility and accessibility. The brand has successfully ... Read More
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Coffee in Pakistan
Coffee in Pakistan The growing influence of western culture is driving coffee consumption in Pakistan. Western lifestyles and cultural trends have become more pervasive through media, travel, and globalisation, and this has changed coffee from a niche beverage to a mainstream staple drink. Many inte ... Read More
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Soft Drinks in Oman
Soft Drinks in Oman In 2024, soft drinks in Oman has been influenced by several economic factors. Inflation, at 0.74%, and a stable oil price of USD89.3 per barrel have impacted prices, including non-alcoholic drinks, which saw a 0.86% increase in their Consumer Price Index. The imports price index ... Read More
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Hot Drinks in Pakistan
Hot Drinks in Pakistan Hot drinks in Pakistan witnessed robust growth over 2024, driven by economic recovery, ongoing urbanisation and evolving consumer tastes. Tea is the nation’s favourite drink since it is deeply embedded in Pakistani culture and daily life, with the country ranking as one of the ... Read More
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Concentrates in Serbia
Concentrates in Serbia In 2024, demand for concentrates in Serbia is driven by their lower prices compared to other soft drinks. With rising prices and a decline in disposable incomes, price-sensitive consumers are switching to more cost-effective concentrates. Powder concentrates is the best perfor ... Read More
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Juice in Uzbekistan
Juice in Uzbekistan Juice, particularly juice drinks, continues to post positive growth in off-trade volume sales in Uzbekistan during 2024. However, having plunged by almost a fifth in 2020 due to COVID-19 restrictions, off-trade volume sales of juice remained slightly below their pre-COVID-19 (201 ... Read More
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Sports Drinks in Serbia
Sports Drinks in Serbia Sports drinks continue to grow from a small base in 2024 due to rising product awareness and an expanding consumer base. The awareness surrounding sports drinks continues to grow, with a broader spectrum of Serbians, not just athletes, becoming more informed about the health ... Read More
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Juice in Serbia
Juice in Serbia High prices and declining disposable incomes continue to impact volume sales of juice in Serbia in 2024, especially not from concentrate 100% juice, which is experiencing further decline. The fact that juice is perceived to be a non-essential item is also affecting demand. The on-tra ... Read More
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Carbonates in Serbia
Carbonates in Serbia Carbonates continue to record slight off-trade volume decline in 2024 due to strong price increases and falling disposable incomes. Serbians are reassessing their daily purchases, notably reducing their consumption of non-essential items like carbonated beverages. Rising health ... Read More
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Hot Drinks in Tanzania
Hot Drinks in Tanzania Tax increases placed upward pressure on prices since 2023, but an uptick in economic activity and the ongoing expansion of the affluent urban middle-class continued to underpin sales growth, while investment in infrastructure has underpinned improvements in the distribution of ... Read More
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Soft Drinks in Iraq
Soft Drinks in Iraq Soft drinks saw a strong increase in total volumes in Iraq in 2024. Local products benefit from the government restricting or banning the import of soft drinks into Iraq. The Iraqi economy is benefiting from high oil prices and investments in infrastructure and real estate. Rapid ... Read More
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Hot Drinks in Myanmar
Hot Drinks in Myanmar Coffee, tea, and other hot drinks have maintained steady volume sales in Myanmar in 2024, given their status as daily essentials for the majority of consumers with regular consumption habits. However, category growth rates have yet to recover to pre-pandemic levels due to the p ... Read More
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Hot Drinks in Qatar
Hot Drinks in Qatar The café culture in Qatar is vibrant and thriving, with numerous coffee shops and tea houses dotting the urban landscape. These establishments serve as popular destinations for socialising, working, and relaxing, offering a wide range of hot drinks. Public investment, new infrast ... Read More
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Hot Drinks in Iraq
Hot Drinks in Iraq Hot drinks saw total volumes rise in Iraq in 2024. Prices remained relatively stable after the high inflation of previous years. However, players faced a more competitive market, necessitating higher spend on marketing and distribution without a corresponding increase in prices. I ... Read More
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Soft Drinks in Jordan
Soft Drinks in Jordan Soft drinks in Jordan has experienced a shift in consumer preference from international to local brands in 2024, driven by some consumers opting to boycott international brands. This trend is most evident in the carbonates category, where local players have been gaining market ... Read More
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Soft Drinks in Myanmar
Soft Drinks in Myanmar In 2024, soft drink manufacturers in Myanmar have introduced low-volume pack sizes and low-cost product variants, alongside marketing initiatives such as price discounts and lucky draws, in an effort to sustain sales volumes amidst the continued decline in household income lev ... Read More
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Hot Drinks in Sri Lanka
Hot Drinks in Sri Lanka Hot drinks saw strong growth in Sri Lanka in 2024 backed by an improving economy and a large influx of tourists. The search for convenience boosted sales of tea bags and instant coffee, while an increasing number of consumers looked for healthier hot drinks such as products w ... Read More
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RTD Tea in Serbia
RTD Tea in Serbia High price increases and a decline in disposable income, resulting in greater price sensitivity, are forcing consumers to prioritise essential items in 2024. As a result, demand for RTD tea continues to be impacted in the year. Reduced sugar RTD tea is experiencing faster growth fr ... Read More
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RTD Coffee in Serbia
RTD Coffee in Serbia Volume sales of RTD coffee in Serbia in 2024 are boosted by growing consumer awareness about RTD coffee and it being a small, unsaturated category. An expanding product assortment is also supporting sales in the year. However, high price growth and a decline in consumers’ dispos ... Read More
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Bottled Water in Uzbekistan
Bottled Water in Uzbekistan Off-trade volume sales of bottled water continue to exhibit steady growth in 2024. A growing focus on water consumption, combined with Uzbekistan’s hot climate and increasing population, continued to positively impact bottled water. Euromonitor International's Bottled Wat ... Read More
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Carbonates in Uzbekistan
Carbonates in Uzbekistan Having seen demand surge earlier in the review period, 2024 proved to be a challenging year for carbonates in Uzbekistan, with a small decline in off-trade volume sales. Cola carbonates, which account for the bulk of off-trade retail volume sales in this category, were parti ... Read More
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Bottled Water in Serbia
Bottled Water in Serbia Bottled water in Serbia is recording stable volume off-trade growth in 2024, driven by increasing health consciousness. Functional bottled water is witnessing the fastest volume growth, albeit from a small base, due to the expansion of both products and players in the categor ... Read More
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