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What marketing strategy for destinations with a negative image?

What marketing strategy for destinations with a negative image?

This ebook focuses on post-colonial, post-conflict and post-disaster destinations, and on the strategies needed to correct negative images and in some cases, create a new image to restore confidence in the minds of potential visitors. With this foundation, this ebook explores a strategic question facing many countries relying on their tourism industry: The gap or ‘blind spots’ that need to be adjusted between the negative image of the destination perceived by tourists and the optimistic image promoted by destination marketing organizations (DMOs).


Conclusion: what marketing strategy for destinations with a negative image?,Conflict resolution and recovery in Jamaica: the impact of the Zika virus on destination image ,Engaging with a healthy tourism “offer”: strategies to improve place perceptions,Innovative and sustainable tourism strategies: a viable alternative for Romania's economic development ,Introduction: what marketing strategy for destinations with a negative image?,Perspectives on the destination image of Tunisia,Reflections on the theme issue outcomes,Responsible tourism as a strategic marketing tool for improving the negative image of South Africa,The perception of risk by international travellers,The Small2Mighty Tourism Academy: growing business to grow women as a transformative strategy tool for emerging destinations,What marketing strategy for destinations with a negative image?

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