Men's HBC Market Research Reports & Industry Analysis
Bath Products
Men’s bath products include bar soap, liquid soap, bath gel, bath salts, and body wash. The most widely used products are the soaps, though body washes have gained prominence. Men also account for a small degree of consumption of traditionally less masculine bath items such as bath oils and other additives, bubble bath, guest soaps, etc.
Deodorant
Men’s deodorant includes both simple deodorants, which neutralize or mask the odor of underarm perspiration (i.e., sweat); and antiperspirants, which actually cause pores to close.
Haircare
Of all the haircare products used by men (including shampoos, conditioners, haircolor, etc.), styling products are the likeliest to be male specific; yet this depends on cultural considerations, as well as on individual brand positionings. Styling products are any preparations that hold or sculpt men’s hair, among them creams, foams, gels, liquids, mousse, oils, pastes, pomades, sprays (aerosols or pumps), and waxes.
Shaving Products
Male-specific brands of shave cream and razors and after-shave lotion might be the first examples that come to mind when one thinks of men’s grooming products. Yet many men opt for natural/organic or prestige versions of shave cream and after-shave that often happen to be unisex. Increasingly, however, marketers in the natural/organic and prestige spheres are extending their brands with male-specific collections.
Skincare Products
The men’s skincare products category encompasses acne-fighting preparations, anti-aging serums, astringents, exfoliants, eye creams, facial cleansers, foot scrubs, hand and body lotions, masques, moisturizers, night creams, soothing balms, suncare products, self-tanning products, toners, and so on. The available assortment of male-specific versions of these products is steadily expanding.
Men's HBC Industry Research & Market Reports
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Men's Grooming in France
... result of this, there has been a rising number of products developed to focus on beard care. Men’s skin care and hair care have seen good growth as these types of products are now quite ... Read More
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Men's Grooming in the Netherlands
... further acceleration is the increasing use of gender-neutral marketing by many beauty and personal care brands. High-growth areas such as dermocosmetics are positioned as efficacious and scientifically advanced, appealing to all genders. As a result, ... Read More
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Men's Grooming in Spain
... driven by households’ efforts to save money by purchasing products that are suitable for all the family, often in economical bulk formats, rather than individual products for each family member. This was a particularly prominent ... Read More
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Men's Grooming in the US
... men’s razors and blades even seeing a value decline. The saturated men’s shaving category faced especially weak growth due to easing price pressures, the rise of private label products, and longer blade usage cycles. Meanwhile, ... Read More
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Men's Grooming in Chile
... focus on personal care and grooming among local consumers. Sales of men’s skin care and deodorants continued to rise due to the greater availability of products specifically designed for a male demographic, combined with a ... Read More
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Men's Grooming in Slovakia
... respond by launching targeted products across all toiletry categories. For instance, dm-Drogerie Markt introduced a men’s specific facial cleansing gel under the SEINZ. range, while Pilaten has designated its black head pore strips exclusively for ... Read More
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Men's Grooming in South Korea
... to ensure male consumers feel catered to, and to attract attention, male-specific beauty and personal care brands continue to launch various new products, and actively engage in events and promotions. Euromonitor International's Men's Grooming in ... Read More
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Men's Grooming in Bolivia
... ongoing foreign currency shortage, which is driving up the cost of imported finished goods and raw materials for local production. These increases are being passed on to consumers. At the same time, higher US dollar ... Read More
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Men's Grooming in the Czech Republic
... positive trajectory. This dynamic is attributed to the fact that inflation lowered significantly in 2024 compared to the previous two years, meaning stabilisation in unit prices and stronger consumer spending power. Men’s fragrances was the ... Read More
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Global Men’s Skincare Products Market (2025 Edition): Analysis By Product Type (Shaving Products, Creams and Moisturizers, Sunscreen, Facewash and Cleansers, Others), Price-Range, Sales Channel, By Region, By Country: Market Insights and Forecast (2021-2031)
... by Product Type (Shaving Products, Creams and Moisturizers, Sunscreen, Facewash and Cleansers, Others), By Price-Range (Economy, Mid-Price, Luxury), Sales Channel (Supermarket/Hypermarket, Specialty Stores, Convenience Stores, Drug Stores and Pharmacies, Online Retail), By Region, By Country ... Read More
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Opportunities in the Global Male Toiletries Sector 2025
... rate (CAGR) of 2.9%. This growth is driven by rising interest in personal grooming and increasing disposable incomes, especially in emerging economies. The post-shave cosmetics - men’s category is anticipated to register the fastest value ... Read More
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Top Five Trends in Beauty and Personal Care
... care consumers increasingly prioritise wellness and value-for-money propositions and have become more discerning and cautious about overpaying for products. Euromonitor International's Top Five Trends in Beauty and Personal Care global briefing offers an insight into ... Read More
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Men's Grooming Products Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)
... focus on personal grooming habits and rising expenditure capacity of individuals are the major factors behind the escalating demand for grooming products among men. Additionally, with improving gender norms and the rising influence of social ... Read More
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Shaving Preparations Global Market Report 2025
... is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond. Reasons to Purchase Gain a truly global perspective with the ... Read More
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Health and Beauty Specialists in Denmark
... saw strong value growth in 2024 the performances varied between the different categories. Health and personal care stores and pharmacies were the most dynamic categories in current value terms, while optical goods stores also saw ... Read More
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Global Mens Skincare Products Market 2025-2029
... skincare products market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market ... Read More
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Male Grooming Products (UK) - Industry Report
... Seek out the most attractive acquisition opportunities • Analyse industry trends • Benchmark their own financial performance Using an exclusive methodology, a quick glance of this Male Grooming Products (UK) report will tell you the ... Read More
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Health and Beauty Specialists in Taiwan
... luxury cosmetics and skincare products among local consumers. These prestigious labels are expanding their product offerings and also enhancing the shopping experience, by providing exclusive collections tailored to the tastes and preferences of Taiwanese shoppers. ... Read More
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2025 Global: Safety Razor Blades (Including Razor Blades Blanks In Strips) Products-Manufacturing Forecast (2031) report
... the most accurate industry forecasts based on our proprietary economic models. Our forecasts project the product market size nationally and by regions for 2020 to 2031 using regression analysis in our modeling. and Perry/Hope is ... Read More
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Greece: Shaving Products Market and the Impact of COVID-19 in the Medium Term
... in the medium term. The report provides a strategic analysis of the shaving products market in Greece and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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Men’s Personal Care Global Market Report 2025
... market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond. Reasons to Purchase Gain a truly global perspective ... Read More
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Lebanon: Shaving Products Market and the Impact of COVID-19 in the Medium Term
... in the medium term. The report provides a strategic analysis of the shaving products market in Lebanon and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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2025 United States Beard Grooming Products Market Forecast (2025-2030 Outlook)-High Tech Outlook Report
... within the Chemical Manufacturing industry. The global market is expected to increase from USD xx billion in 2026 to USD xx billion by 2031, at a CAGR of xx% from 2026 to 2031. Estimates on ... Read More
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2025 North America Beard Grooming Products Market Forecast (2025-2030 Outlook)-High Tech Outlook Report
... within the Chemical Manufacturing industry. The global market is expected to increase from USD xx billion in 2026 to USD xx billion by 2031, at a CAGR of xx% from 2026 to 2031. Estimates on ... Read More
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2025 Germany Beard Grooming Products Market Forecast (2025-2030 Outlook)-High Tech Outlook Report
... the Chemical Manufacturing industry. The global market is expected to increase from USD xx billion in 2026 to USD xx billion by 2031, at a CAGR of xx% from 2026 to 2031. Estimates on equipment ... Read More
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