Men's HBC Market Research Reports & Industry Analysis
Bath Products
Men’s bath products include bar soap, liquid soap, bath gel, bath salts, and body wash. The most widely used products are the soaps, though body washes have gained prominence. Men also account for a small degree of consumption of traditionally less masculine bath items such as bath oils and other additives, bubble bath, guest soaps, etc.
Deodorant
Men’s deodorant includes both simple deodorants, which neutralize or mask the odor of underarm perspiration (i.e., sweat); and antiperspirants, which actually cause pores to close.
Haircare
Of all the haircare products used by men (including shampoos, conditioners, haircolor, etc.), styling products are the likeliest to be male specific; yet this depends on cultural considerations, as well as on individual brand positionings. Styling products are any preparations that hold or sculpt men’s hair, among them creams, foams, gels, liquids, mousse, oils, pastes, pomades, sprays (aerosols or pumps), and waxes.
Shaving Products
Male-specific brands of shave cream and razors and after-shave lotion might be the first examples that come to mind when one thinks of men’s grooming products. Yet many men opt for natural/organic or prestige versions of shave cream and after-shave that often happen to be unisex. Increasingly, however, marketers in the natural/organic and prestige spheres are extending their brands with male-specific collections.
Skincare Products
The men’s skincare products category encompasses acne-fighting preparations, anti-aging serums, astringents, exfoliants, eye creams, facial cleansers, foot scrubs, hand and body lotions, masques, moisturizers, night creams, soothing balms, suncare products, self-tanning products, toners, and so on. The available assortment of male-specific versions of these products is steadily expanding.
Men's HBC Industry Research & Market Reports
-
Men's Grooming in Canada
... popularity of barbershop experiences, such as those offered by the Tommy Gun’s barbershop chain, which expanded its footprint during the year to meet demand for curated grooming services. The ongoing popularity of beards continues to ... Read More
-
Men's Grooming in Saudi Arabia
... and a strong consumer preference for high-quality scents. Fragrance plays a vital role in daily grooming and social identity, with many men investing in premium options that reflect status, personality, and tradition. Demand for premium ... Read More
-
Beauty and Personal Care in Ethiopia
... rising awareness and consumer interest, inflationary pressures, and exchange rate liberalisation. Social media continued to play an instrumental role in shaping product awareness and driving trends across categories, with influencers providing skin, hair, and fragrance ... Read More
-
Beauty and Personal Care in Jordan
... due to the Israel-Hamas war, which resulted in a notable shift toward local alternatives. Euromonitor International's Beauty and Personal Care in Jordan report offers a comprehensive guide to the size and shape of the market ... Read More
-
Men's Grooming in Argentina
... triple-digit inflation rate. Argentinian consumers sought to save money by replacing men-specific products with ones designed for the whole family. Furthermore, men extended the use of products more than recommended, such as razors and blades, ... Read More
-
Men's Grooming in Georgia
... market now offers a wide variety of specialised products tailored for men, ranging from skin care and hair care to fragrances, which has further stimulated category growth. Euromonitor International's Men's Grooming in Georgia report offers ... Read More
-
Men's Grooming in Serbia
... like Instagram and TikTok, along with celebrity endorsements, have also inspired men to invest more in grooming products. As a result, companies are launching more products tailored to men's specific needs, such as beard care, ... Read More
-
Men's Grooming in North Macedonia
... to limit the impact and slow down retail price growth. However, the persistent rise in prices caused dissatisfaction among consumers. Despite facing inflationary pressures and the challenges posed by negative demographic trends, in... Euromonitor International's ... Read More
-
Men's Grooming in Guatemala
... use of such products. This generational change supported the sustained growth of category in 2024. Euromonitor International's Men's Grooming in Guatemala report offers a comprehensive guide to the size and shape of the market at ... Read More
-
Men's Grooming in Israel
... price competition and bolstering consumer confidence and purchasing power, volume growth was up modestly on the previous year. This improvement was also supported by rising image-consciousness among Israeli men, particularly younger demographics who are regularly ... Read More
-
Men's Grooming in Italy
... routines in Italy. However, there have been changes in the perception of male personal care with an increase in the social acceptance of more complex grooming routines. This has led to an increase in the ... Read More
-
Men's Grooming in Kazakhstan
... oils and hair styling solutions. These developments reflect a growing awareness among Kazakhstani men of the importance of skin and hair care tailored to their specific needs. Euromonitor International's Men's Grooming in Kazakhstan report offers ... Read More
-
Men's Grooming in Slovenia
... 30s and 40s to grow beards, which negatively impacted the largest category: men’s shaving. Many consumers in this age group rely on electric beard trimmers to maintain a neat, well-groomed appearance. Advancements in shaving technology ... Read More
-
Beauty and Personal Care in Laos
... fluctuations have become common, leading to unpredictable pricing on all beauty and personal care products. Small local grocers are particularly affected, with many reducing their stock levels due to these economic pressures. Euromonitor International's Beauty ... Read More
-
Beauty and Personal Care in Myanmar
... Myanmar, persisted throughout 2024, with the Asian Development Bank forecasting around 20.7% inflation for the year. The Myanmar Kyat remained sharply depreciated against major currencies such as the US dollar, making imported goods more expensive ... Read More
-
Beauty and Personal Care in Qatar
... Growth was driven by several factors, including increased consumer interest in personal wellness and premium and luxury products. Key trends like the growing demand for natural and organic products and a strong preference for local ... Read More
-
Beauty and Personal Care in Kazakhstan
... from the ongoing war in Ukraine. While inflation remained elevated, consumer spending on non-essential goods like beauty and personal care continued to recover from disruptions caused by the COVID-19 pandemic. Euromonitor International's Beauty and Personal ... Read More
-
Men's Grooming in Peru
... interest among men in personal care products specifically formulated for their needs, which are becoming more widely available across retail channels. Euromonitor International's Men's Grooming in Peru report offers a comprehensive guide to the size ... Read More
-
Men's Grooming in Croatia
... saw the strongest performance in 2024, while men’s skin care also enjoyed a positive performance. Premium men's bath and shower is another well-performing category, in line with premiumisation trends and the demand for pleasant scents. ... Read More
-
Men's Grooming in Dominican Republic
... the purchasing decisions of beauty and personal care products for their use than seen in previous generations, with the latter more inclined to use products purchased for them by their partners, or those for general ... Read More
-
Men's Grooming in Bosnia and Herzegovina
... and blades, was the largest men’s grooming segment, as they are used daily. In addition, men are increasingly investing more in products such as oils, balms and conditioners to keep their facial hair healthy and ... Read More
-
Men's Grooming in Colombia
... by a return to active lifestyles post-pandemic. High temperatures boosted the use of men’s deodorants; however, the primary drivers were changes related to cream formats from Speed Stick and gel sticks by Gillette, which entered ... Read More
-
Men's Grooming in Belgium
... men’s skin care and hair care, provided a boost to sales. On the other hand, men’s shaving was characterised by a high level of maturity, and registered a negative performance in the final year of ... Read More
-
Men's Grooming in Costa Rica
... raise pricing. Products designed specifically for men continue to proliferate in Costa Rica. Moreover, men´s grooming brands are increasingly visible on store shelves in supermarkets, as well as in e-commerce. Euromonitor International's Men's Grooming in ... Read More
-
Men's Grooming in Uzbekistan
... volume growth was more muted. Men’s fragrances accounted for most value sales and also registered the highest value growth. In particular premium men’s fragrances are seen as a status symbol and this supported value sales. ... Read More
Research Assistance
