Lawn & Garden Market Research Reports & Industry Analysis’s collection of market research studies on the lawn and garden market includes everything from focus reports on single market segments in specific countries to industry analysis that spans global regions or the worldwide market. The industry is also analyzed across manufacturing, wholesale, and consumer retailing or services perspectives. Consumer needs divide the lawn and garden market into equipment, supply and service categories: • Equipment consists of engine-powered, hand-powered, and pressure-powered devices designed for outdoor lawn and garden use and can be subdivided into three product segments: outdoor power equipment, tools and implements, and watering/spraying equipment. • Supplies consist of plants and products that promote and control plant growth. Like equipment, it can also be divided into three product segments: plants, fertilizers/growth media and pesticides. Plants include seeds, bulbs, plants, shrubs, and trees. The fertilizer and growth media also include mulch and compost. Pesticides include insecticides, herbicides, and fungicides. • Services include professional lawn care services that specialize in maintenance and/or treatment, such as applying fertilizers, pesticides or other supplies to lawns and gardens. These needs demonstrate that demand in the lawn and garden industry can be driven by lawn concerns in both new construction and sales of existing homes and can include landscaping needs and enhanced environmental awareness. According to the National Gardening Association, consumers in the United States spent about $30 billion annually on their lawns and gardens last year, with average household spending among consumers with a lawn or garden at about $350 annually. Home improvement centers like Home Depot and Lowe’s corner the largest retail channel share (27%) of that spending.
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Lawn & Garden Industry Research & Market Reports

  • Home and Garden in Poland

    ... categories. In addition, with consumers becoming more sophisticated and more interested in European and global design trends, more attention is being paid to home décor. Householders are thus increasingly interested in house and garden products ... Read More

  • Home and Garden in Romania

    ... result of the rising purchasing power of Romanian consumers. Indeed, consumers with more to spend in their pockets have been spoilt for choice as retailers have broadened and diversified their product portfolios, increasingly adding new, ... Read More

  • Gardening in Poland

    ... living in green surroundings among urban dwellers, including those who live in apartments. This stimulated sales of indoor plants and pots and planters over the course of 2019 and the first half of 2020. Recent ... Read More

  • Global Vertical Garden Construction Market 2020-2024

    ... the forecast period. Our reports on vertical garden construction market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers ... Read More

  • Gardening in Romania

    ... hobby but as a means of providing food for the household. Though reusing seeds remains a common practice by many rural residents, a significant number are now purchasing professional horticulture products from gardening stores, a ... Read More

  • UK Easter Retail and Coronavirus 2020

    ... pandemic has changed, and is changing, shopper behaviour compared to previous years. Using data from 675 consumers, surveyed over Easter in 2018, 2019 and 2020, it examines what consumers did and what they shopped for, ... Read More

  • Home and Garden in Switzerland

    ... and low inflation have supported spending. Technological advancements have encouraged more people to invest in new home and garden products, with robotic lawn mowers, cordless drills and light-emitting diode Lamps (LED) being among the top ... Read More

  • Gardening in Switzerland

    ... countries. Swiss consumers, with their comparably high purchasing power, often tend to engage experts for home improvement works, but they usually still do their gardening work by themselves. However, with consumers leading increasingly busy lives ... Read More

  • Gardening in Ukraine

    ... Indoor plants, soil, and fertiliser are among the fastest-growing categories in value terms. Pots and planters have not seen such rapid growth as a result of declining unit prices. Although smart pots and planters are ... Read More

  • Gardening in Russia

    ... the Soviet era when they offered an option for owners to grow additional food in their gardens. In addition, summerhouses serve as an economical alternative to taking a holiday or a weekend break, especially during ... Read More

  • Home and Garden in Russia

    ... of home and garden products that are not considered to be essential. As such, home and garden saw only modest gains in current value terms in 2019 with growth largely the result of inflation. Nevertheless, ... Read More

  • Home and Garden in Ukraine

    ... driven by the fact that many consumers postponed purchases earlier in the review period due to concerns over the economy. In addition, unit prices are also being driven by inflation, escalating mark-ups, and the shift ... Read More

  • Home and Garden in Argentina

    ... home and garden recorded increased sales and growth compared to 2018, with much of this driven through deals, promotions, consumers trading down and significant increases in unit prices. E-commerce sales increased by almost half during ... Read More

  • Home and Garden in Taiwan

    ... purchasing power and stagnation in wages. To add to this, the labour law revisions introduced in 2017 continue to exert their negative impact on home and garden, with manufacturers and distributors faced with significantly higher ... Read More

  • Gardening in Argentina

    ... Buenos Aires City, which responded by expanding their offerings to include items such as fertilisers and flowerpots. New types of flower shops, namely boutiques, as well as flower trucks, grew in popularity across the year, ... Read More

  • Gardening in Italy

    ... garden area, and amongst these, most houses with a private garden are located in the northeast of the country, which lends itself to a natural interest in maintaining these areas where Italians can enjoy an ... Read More

  • Gardening in Taiwan

    ... a decline in growth in gardening as consumers spent less on a pastime not considered an important part of daily life. However, current value growth picked up slightly in gardening in 2019, thanks to the ... Read More

  • Home and Garden in the United Kingdom

    ... to the reluctance to spend on non-essential projects, along with low consumer confidence, the uncertain economic outlook and stronger competition. There was also a slowdown in the premiumisation trend in many categories. Home furnishings suffered ... Read More

  • Gardening in France

    ... housing, real estate and construction markets in France, gardening is set to continue to show a similar slow growth rate overall in the forecast period. However, technological advances in garden equipment, such as robotic lawn ... Read More

  • Gardening in Malaysia

    ... consumers who live there tend to grow their own flowers, vegetables and fruit. Rural dwellers, which account for less than a quarter of the country’s population, generally have a do-it-yourself mentality. Meanwhile, those in urban ... Read More

  • Gardening in Thailand

    ... edible vegetable plants are easy to grow for cooking purposes. In addition, to avoid the excessive use of pesticides in industrial plantations, some Thai consumers create small organic allotments for their household consumption of home-grown ... Read More

  • Gardening in the United Kingdom

    ... to growth, as well as higher volume sales. As consumers continued to invest in converting their homes and gardens into a safe heaven, the highest sales and strongest growth was recorded by horticulture. Indoor plants ... Read More

  • Home and Garden in France

    ... slow current value growth. Nevertheless, economic and social uncertainty means that many consumers are still thinking carefully before committing to purchases, according to trade sources. Homewares saw the strongest current value growth, although home furnishings ... Read More

  • Home and Garden in Italy

    ... to postpone the purchase of non-essential products, while competition from alternative distribution channels such as modern grocery retailers and e-commerce placed pricing pressure on non-grocery specialists which served to lower unit prices. However, sales of ... Read More

  • Home and Garden in Malaysia

    ... home and garden products continued to see steady growth in current value terms in 2019. Rapid urbanisation, the growing development of townships, a significant at-home cooking culture and higher living standards also all contributed to ... Read More

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