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Success Case Study: Silk – Staying Ahead of the Curve With Constant Innovation

Success Case Study: Silk – Staying Ahead of the Curve With Constant Innovation

Summary

This case study is part of Canadean Consumer's Successes and Failures research and explores the reasons behind the success of Silk, a leading plant-based food and beverage brand in the US.

Synopsis

Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

Reduce the risk of failure by learning from brands/products that have underperformed: failed innovation can severely impact profit and reputation.

Understand the relevant consumer trends and attitudes that drive and support innovation success.

Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy

Why is Silk considered an interesting case of success?

What consumer insight underpins this success?

What can I learn from the success of Silk?

Key Highlights

Silk holds the no.1 brand position among plant-based food and beverage brands in North America and has achieved continual significant continuous success over the years, generating sales worth $685m in 2014.

A key reason for Silk's success has been its strong focus on adopting a consumer-centric approach to new product development.


Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

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