Success Case Study: Bud Light Lime-A-Rita - Beer Meets Summer Cocktail
Bud Light in the US developed a unique take on the summer cocktail, which subsequently became one of the biggest success stories in beer over the past decade.
Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.
Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.
Understand the relevant consumer trends and attitudes that drive and support innovation success.
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Reasons To Buy
Why is Bud Light Lime-A-Rita considered an interesting case of success?
What consumer insights underpin this success?
What can I learn from the success of Bud Light Lime-A-Rita?
At a time when mainstream brands are under increasing pressure from the craft segment, the Ritas range made Bud Light more relevant for contemporary drinkers.
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