Success Case Study: Bud Light Lime-A-Rita - Beer Meets Summer Cocktail

Success Case Study: Bud Light Lime-A-Rita - Beer Meets Summer Cocktail

Summary

Bud Light in the US developed a unique take on the summer cocktail, which subsequently became one of the biggest success stories in beer over the past decade.

Synopsis

Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

Understand the relevant consumer trends and attitudes that drive and support innovation success.

Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy

Why is Bud Light Lime-A-Rita considered an interesting case of success?

What consumer insights underpin this success?

What can I learn from the success of Bud Light Lime-A-Rita?

Key Highlights

At a time when mainstream brands are under increasing pressure from the craft segment, the Ritas range made Bud Light more relevant for contemporary drinkers.


Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

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