Market Research Logo

Casinos & Gambling Industry in China: Porter’s Five Forces Analysis

Casinos & Gambling Industry in China: Porter’s Five Forces Analysis

Macau is the glitzy and glamourous face of the Chinese casinos and gambling industry worldwide. It is one of the fastest growing gambling industries in the world and the market is expected to continue to grow at a rapid pace in the coming years as well.

The Macau gambling industry has recently been affected by the Chinese government's crackdown on corruption, which has resulted in a substantial revenue loss to the casinos and other gaming sectors. Nevertheless, the industry is still posting strong results, in spite of taking a hit.

Aruvian Research analyzes the Chinese Casinos and Gambling Industry in a Michael Porter’s Five Forces Analysis. The Porter’s analysis analyzes the industry through the bargaining power of buyers and suppliers, the competitive rivalry in the industry, the threat of new entrants to the industry and the threat of substitutes to the industry.

Apart from the Porter’s analysis, the report also includes a brief analysis of the Chinese casinos and gambling industry as well.


A. Executive Summary
B. Industry Definition
C. Casinos & Gambling Industry in China – Brief Profile
D. Casinos & Gambling Industry in China: Porter’s Five Forces Strategy Analysis
D.1 Introduction
D.2 Bargaining Power of Buyers
D.3 Bargaining Power of Suppliers
D.4 Competitive Rivalry in the Industry
D.5 Threat of New Entrants
D.6 Threat of Substitutes
E. Conclusion
F. Glossary of Terms
List of Figures
Figure 1: Porter's Five Forces Analysis of the Chinese Casinos & Gambling Industry
Figure 2: Bargaining Power of Buyers in the Chinese Casinos & Gambling Industry
Figure 3: Bargaining Power of Suppliers in the Chinese Casinos & Gambling Industry
Figure 4: Competition in the Chinese Casinos & Gambling Industry
Figure 5: Threat of New Entrants to the Chinese Casinos & Gambling Industry
Figure 6: Threat of Substitutes to the Chinese Casinos & Gambling Industry

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report