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Casinos & Gambling Industry in Australia: Porter’s Five Forces Analysis

Casinos & Gambling Industry in Australia: Porter’s Five Forces Analysis

The Australian gambling and casinos industry has been showing good growth in recent years and is expected to continue to grow at a steady pace in the coming years to 2022 as well. The industry is primarily regulated by the Interactive Gambling Act 2001 (IGA) and this regulation makes it an offence to provide any interactive gambling service to residents of Australia.

The Australian gambling industry is open to many different gambling activities, all of which find popularity amongst a large number of buyers. There are only a handful of suppliers that dominate the market and the country's strict regulations make it extremely difficult for new players to enter the market.

The rapid growth of online gambling is posing a significant threat to the traditional land-based casinos sector and it remains to be seen how the traditional gambling industry handles this threat and moves ahead in the future.

Aruvian Research analyzes the Australian Casinos and Gambling Industry in a Michael Porter’s Five Forces Analysis. The Porter’s analysis analyzes the industry through the bargaining power of buyers and suppliers, the competitive rivalry in the industry, the threat of new entrants to the industry and the threat of substitutes to the industry.

Apart from the Porter’s analysis, the report also includes a brief analysis of the Australian casinos and gambling industry as well.


A. Executive Summary
B. Industry Definition
C. Casinos & Gambling Industry in Australia – Brief Profile
D. Australian Casinos & Gambling Industry: Porter’s Five Forces Strategy Analysis
D.1 Introduction
D.2 Bargaining Power of Buyers
D.3 Bargaining Power of Suppliers
D.4 Competitive Rivalry in the Industry
D.5 Threat of New Entrants
D.6 Threat of Substitutes
E. Conclusion
F. Glossary of Terms
List of Figures
Figure 1: Porter's Five Forces Analysis of the Australian Casinos & Gambling Industry
Figure 2: Bargaining Power of Buyers in the Australian Casinos & Gambling Industry
Figure 3: Bargaining Power of Suppliers in the Australian Casinos & Gambling Industry
Figure 4: Competition in the Australian Casinos & Gambling Industry
Figure 5: Threat of New Entrants to the Australian Casinos & Gambling Industry
Figure 6: Threat of Substitutes to the Australian Casinos & Gambling Industry

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