Now 50% off the original sale price of $3,250. Asian-Americans possess the highest overall median income level of any racial group. This new study from Kalorama Information provides you with the information and statistics you'll need to tap into this highly lucrative market. Provides essential data and competitive intelligence, including linguistic, demographic and statistical information on Asian-Americans; critical historical and cultural information on each of the major sub-groups (Japanese-, Chinese-, Filipino-, Asian Indian-, Korean- and Vietnamese-Americans); marketing and media resources for targeting Asians; and current marketing and advertising trends aimed at Asian-Americans. Also included are detailed case studies that show you why some companies have succeeded in carving out a solid niche in this market while others have failed.
(0 items)
