Introduction
In 2003 there were 32.5m Teens and Tweens in Europe and 33.3m in the US. Whereas this number will increase by 0.2% a year over the next five years in the US to reach 33.6m by 2008, the opposite is true of Europe. They are driven by the desire for acceptance by their peers, their search for independence and individuality. They also have a growing amount of control over their spending.
Scope
Market data providing the market value of all Teen and Tween food, drink and personal care spending, as well as the total number of occasions.
In-depth analysis of trends affecting Teen and Tween spending, including detailed information on levels of income and its' sources.
Insight into the changing expectations and behaviors of Teens and Tweens as well as the key emotional need states that govern their purchasing choices.
Detailed recommendations enabling food, drinks and personal care players to capitalize on these trends through NPD, and communication messages.
Highlights
Tweens had a total income of US$42.3bn (EUR37.5bn) in 2003, and this is predicted to increase by 1.7% a year in both the US and Europe to US$42.3bn (EUR40.9bn) by 2008. As the growth in the amount of pocket money given by parents declines, so too will the growth of overall Tween income. The control that Tweens have over their spending will compensate.
Spending on food will account for 17.0% of Tweens' disposable income by 2008, while spending on soft drinks will decline to 3.7% over same period.
In the US there will be 1.1 billion extra Teen and Tween snacking occasions in 2008 relative to 2003. Corresponding data for Europe shows that there will be a much less pronounced increase of only an additional one million snacking occasions in 2008 compared to 2003 levels.
Reasons to Purchase
Gain a complete map of the Teen and Tween spending on food, drinks and personal care split by country and occasion.
Understand the changing needs and expectations that will govern Teen and Tween spending over the next five years
Learn how to successfully target changing needs and expectations through building trust, focused NPD and tailored communication strategies.
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