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Branding Research Reports


Brand Metrics: Consumer Awareness of and Attitudes towards Brands in UK Financial Services
  Topics: Branding, Financial, Financial Services
Regions: United Kingdom
A Guidebook to Pharma Brand Optimization: Lifecycle Management Strategy
  Topics: Branding, General Pharmaceuticals, Generics Drugs
Plunkett's Advertising & Branding Industry Almanac 2008
  Topics: Branding, Advertising
Plunkett's Advertising & Branding Industry Trends & Statistics 2008 (Summary)
  Topics: Branding, Advertising
Xerox Launches New Brand Identity Campaign
  Topics: Branding, Computer Equipment Company Reports
Retail Branding - UK
  Topics: Branding, General Retailing
Regions: United Kingdom
Nudie case study: utilizing grassroots marketing to help build a brand
  Topics: Branding, Marketing, Beverages Company Reports, Juices
Lucozade And Red Bull Case Study: Repositioning Energy Drinks To Meet Consumers' Needs
  Topics: Branding, Functional Foods & Beverages, Sports Nutritionals, Beverages
Brand Spankin News!: Exploring Brand Reach and Preferences of Key ICT Brands in the US Mid-Sized Business Market Part 3 of 5
  Topics: Branding, IT Services, Telecommunications
Regions: United States
Brand Spankin News!: Exploring Brand Reach and Preferences of Key ICT Brands in the US Small Business Market Part 2 of 5
  Topics: Branding, Small Business, IT Services, Telecommunications
Regions: United States
Starbucks case study: strategies for enhancing packaged coffee sales
  Topics: Branding, Coffee & Tea, S - Reports, Retailing Company Reports
Nespresso case study: lifestyle branding in coffee
  Topics: Branding, Coffee & Tea, N - Reports
The Multinational Mind: Exploring Brand Preferences Among Big-Big Companies
  Topics: Branding, Management
MobileYouth™ 2007, Report 3: Marketing and Branding for the Youth Market
  Topics: Branding, Teens (13-19), Wireless, Entertainment, Equipment
Kids' Nutritional Dairy: 10 Key Case Studies
  Topics: Branding, Children, Dairy Products
Regions: United States, Asia, Europe, Global
Brand Spankin' News!: Exploring the Brand Reach and Preferences of Key ICT Brands in the US Business Market Part: 1 of 5
  Topics: Branding, Telecommunications
Brand Spankin' News!: Exploring the Brand Reach and Preference of Key ICT Brands in the US Enterprise Business Market Part: 5 of 5
  Topics: Branding, IT Services
Plunkett's Guide to Omnicom Group, Inc (OMC) & the Advertising & Branding Industry 2007 (Summary)
  Topics: Branding, Advertising, Advertising & Marketing Company Reports, O - Reports
The Future Of Broadband: Branding
  Topics: Branding, Broadband & High-Speed, Telecommunications & Wireless, Broadband
Brand Advocates
  Topics: Branding, Communities
The New Persuaders: Brand Advertising Is the Next Big Online Thing
  Topics: Branding, Internet Advertising
Delivering Maximum Brand Impact Via Pharmaceutical Market Analytics
  Topics: Branding, General Pharmaceuticals, Research & Development
Chinese Consumers' Mobile Phone Brand Image Awareness, 2007
  Topics: Branding, Cell Phones
Regions: China
Chinese Consumers' Mobile Phone Brand Status Awareness, 2007
  Topics: Branding, Cell Phones
Regions: China
Mega-Trend 10 Men
  Topics: Branding, Marketing, Advertising, Men, Trends
Processor Branding, Leaving Its "Mark" On Customer Minds
  Topics: Branding, Components
Vehicle Modification Enthusiasts' Aftermarket Product Preferences
  Topics: Branding, Parts & Suppliers
Plunkett's Marketing & Branding & Branding Industry Overview 2007 (Summary)
  Topics: Branding, Marketing
Generic Series: Benchmarking Patent Expiries - Key Factors Affecting Brand Erosion at Patent Expiry
  Topics: Branding, Generics Drugs, Manufacturing, Packaging & Detailing
MobileYouth™ 2007, Report 1: Youth Drivers Challenges and Opportunities
  Topics: Branding, Teens (13-19), Wireless, Entertainment
Regions: Global
2007 Consumer Monitor Survey, Part 2: Research, Branding, and Channels
  Topics: Branding, Peripherals, Computer Hardware & Networking
Co-branded Cards in Europe and the US 2006
  Topics: Branding, Credit Cards
Regions: United States, Europe
Post-Launch Brand Marketing in Select Affiliate Markets
  Topics: Branding, General Pharmaceuticals
Brand Building in the U.S. Pet Products Market
  Topics: Branding, Pet Food, Pet Grooming Products
Regions: United States
The Global Branding Report: 2007 Edition
  Topics: Branding, Marketing, Advertising, General Apparel, Apparel Retailing
Regions: Global
Netpop | Portraits: Impact on the Modern Market
  Topics: Branding, Advertising, Communities, Broadband & High-Speed
Branding and Marketing Whole and Natural Food to 2012
  Topics: Branding, Health & Natural Foods
Customer Loyalty and Satisfaction: Creating a Branded Customer Experience
  Topics: Branding, Advertising, Consumer Loyalty
Directory of Brand Equity - Q2 - 2006
  Topics: Branding, Marketing, Directories
Regions: United States
China Mobile Carriers Brand Recognition Research Report 2006
  Topics: Branding, Cell Phones
Regions: China
Sunny Delight Case Study: The Difficulties Of Relaunching A Brand Once Consumer Trust Has Been Broken
  Topics: Branding, Marketing, Beverages Company Reports
Companies & Their Brands
  Topics: Branding
Brands & Their Companies 29th Edition
  Topics: Branding
Influencing Brand Preferences in the Flow Cytometry Market
  Topics: Branding, Gene Therapy
Report of China’s Mobile End User Survey 2006
  Topics: Branding, Age, Electronics, Entertainment, Appliances, 3G
Regions: China
The Future of Branding
  Topics: Strategic Planning, Branding, Advertising
Small & Specialty Drug Branding: Tapping Niche Market Potential
  Topics: Branding, General Pharmaceuticals
Maximizing Market Share Through Brand Differentiation
  Topics: Branding, Marketing
2006 Special Report on Brand Feature and Positioning of Chinese Mobile Operators
  Topics: Branding, Cell Phones
Regions: China
Winning Pharmaceutical Brand Management: Maximizing Brand Value Through Best Practice in Brand Development and Product Marketing
  Topics: Branding, Pharmaceuticals, Manufacturing, Packaging & Detailing


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