Rebranding Case Study: the pitfalls of undertaking rebranding strategies in the consumer domain
Topics: Branding, Marketing, Milk and Dairy, Juices, Food Company Reports
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The Branding of Climate Change - An international quantitative investigation into the power of 6 branding concepts used within 'green marketing': Environmental Choices 3.h
Topics: Branding, Advertising, Conservation, Environment
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Plunkett's Advertising & Branding Industry Almanac 2009
Topics: Branding, Internet Advertising, Advertising, Advertising & Marketing
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Plunkett's Advertising & Branding Industry Trends & Statistics 2009 (Summary)
Topics: Branding, Advertising
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Generic Benchmarking: Brand Erosion at patent expiry
Topics: Branding, Generics Drugs, Manufacturing, Packaging & Detailing
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Color Consistency in Branding
Topics: Branding, Printers & Copiers
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Retro Snack Brands case study: capitalizing on the consumer desire for nostalgia
Topics: Branding, Food Company Reports, Confectionery, Snack Foods
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Private Label Shopping Trends in Personal & Household Care
Topics: Branding, Cosmetics & Personal Care, General Cosmetics & Personal Care, Household Products, Consumer Goods, General Product Consumption
Regions: China, India, Russia, United States, Asia, Europe, Brazil
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Private Labeling = Profit Labeling? Private Labeling in the North American Automotive Aftermarket
Topics: Branding, Maintenance, Parts & Suppliers, Automotive Aftermarket
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Promoting Brand Simplicity in Food and Drinks: Reducing product claims, brand dilution and private label threat
Topics: Branding, General Beverages, Beverage Packaging, Food Packaging, General Food, Brands
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Effective Drug Life Cycle Management: The Crucial Interaction Between Brand Life Span and Market Life Cycle
Topics: Branding, Manufacturing, Packaging & Detailing
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Consumer Marketing 2009
Topics: Branding, Marketing, Internet Advertising, Advertising, General Product Consumption
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On-Trend' Innovation & Marketing Concepts: The Convenience Mega-Trend
Topics: Branding, Marketing, Lifestyle, General Retailing
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Feel Good Drinks case study: successfully developing a 'feel-good' brand ethos
Topics: Branding, Beverages Company Reports, Soft Drinks, F - Reports
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Brand protection services
Topics: Branding, ISPs
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On-Trend' Innovation & Marketing Concepts: The Individualism Mega-Trend
Topics: Branding, Marketing, Consumer Goods & Retailing, Trends
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On-Trend' Innovation & Marketing Concepts: The Sensory Mega-Trend
Topics: Branding, Marketing, Lifestyle, General Retailing
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Branding Wars - UK
Topics: Branding, Banking
Regions: United Kingdom
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Burt's Bees case study: retaining brand values in natural personal care following acquisition
Topics: Branding, B - Reports, Cosmetics & Personal Care
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Plunkett's Guide to Lamar Advertising Co (LAMR) & the Advert and Branding Industry 2008 (Summary)
Topics: Branding, Advertising, Advertising & Marketing Company Reports
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Plunkett's Guide to Marchex Inc (MCHX) & the Advertising and Branding Industry 2007 (Summary)
Topics: Branding, Advertising & Marketing Company Reports
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Plunkett's Guide to Actionview Int'l Inc (AVWI.OB) & the Advert and Banding Ind 2008 (Summary)
Topics: Branding, Advertising & Marketing Company Reports
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Plunkett's Guide to Acorn International Inc (ATV) & the Advert. & Brnding Ind. 2008 (Summary)
Topics: Branding, Advertising, Advertising & Marketing Company Reports
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Plunkett's Guide to 24-7 Real Media Inc (TFSM) & the Advert. and Brnding Industry 2007 (Summary)
Topics: Branding, Advertising & Marketing Company Reports
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Plunkett's Guide to National Cinemedia Inc (NCMI) & the Advert and Branding Industry 2008 (Summary)
Topics: Branding, Advertising & Marketing Company Reports
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Plunkett's Guide to Schawk Inc (SGK) & the Advertising and Branding Industry 2008 (Summary)
Topics: Branding, Advertising & Marketing Company Reports, S - Reports
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Plunkett's Guide to WPP Group PLC (WPPGY) & the Advertising and Branding Industry 2008 (Summary)
Topics: Branding, Advertising, Advertising & Marketing Company Reports, W - Reports
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Plunkett's Guide to Monster Worldwide Inc (MNST) &the Advert and Branding Industry 2007 (Summary)
Topics: Branding, Advertising & Marketing Company Reports, Corporate Services Company Reports
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Plunkett's Guide to Aquantive Inc (AQNT) & the Advertising and Branding Industry 2007 (Summary)
Topics: Branding, Advertising & Marketing Company Reports
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Plunkett's Guide to JCDECAUX SA (JCDXF) & the Advertising and Branding Industry 2008 (Summary)
Topics: Branding, Advertising & Marketing Company Reports
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Plunkett's Marketing Industry Overview 2008 (Summary)
Topics: Branding, Advertising
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Plunkett's Guide to Omnicom Group Inc (OMC) & the Advertising and Branding Industry 2008 (Summary)
Topics: Branding, Advertising & Marketing Company Reports
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Plunkett's Guide to Interpublic Group of Co.s Inc (IPG) & the Advrt and Brndg Ind. 2008 (Summary)
Topics: Branding, Advertising & Marketing Company Reports
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Plunkett's Guide to Valueclick Inc (VCLK) & the Advertising and Branding Industry 2007 (Summary)
Topics: Branding, Advertising & Marketing Company Reports
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Brand Metrics: Consumer Awareness of and Attitudes towards Brands in UK Financial Services
Topics: Branding, Financial, Financial Services
Regions: United Kingdom
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A Guidebook to Pharma Brand Optimization: Lifecycle Management Strategy
Topics: Branding, General Pharmaceuticals, Generics Drugs
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Xerox Launches New Brand Identity Campaign
Topics: Branding, Computer Equipment Company Reports
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Retail Branding - UK
Topics: Branding, General Retailing
Regions: United Kingdom
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Nudie case study: utilizing grassroots marketing to help build a brand
Topics: Branding, Marketing, Beverages Company Reports, Juices
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Lucozade And Red Bull Case Study: Repositioning Energy Drinks To Meet Consumers' Needs
Topics: Branding, Sports Nutrition, Energy Drinks, Functional Foods & Beverages, Sports Nutritionals, Beverages
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Brand Spankin News!: Exploring Brand Reach and Preferences of Key ICT Brands in the US Mid-Sized Business Market Part 3 of 5
Topics: Branding, IT Services, Telecommunications
Regions: United States
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Brand Spankin News!: Exploring Brand Reach and Preferences of Key ICT Brands in the US Small Business Market Part 2 of 5
Topics: Branding, Small Business, IT Services, Telecommunications
Regions: United States
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Starbucks case study: strategies for enhancing packaged coffee sales
Topics: Branding, Coffee & Tea, S - Reports, Retailing Company Reports
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Nespresso case study: lifestyle branding in coffee
Topics: Branding, Coffee & Tea, N - Reports
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The Multinational Mind: Exploring Brand Preferences Among Big-Big Companies
Topics: Branding, Management
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Kids' Nutritional Dairy: 10 Key Case Studies
Topics: Branding, Children, Dairy Products
Regions: United States, Asia, Europe, Global
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Brand Spankin' News!: Exploring the Brand Reach and Preference of Key ICT Brands in the US Enterprise Business Market Part: 5 of 5
Topics: Branding, IT Services
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Brand Spankin' News!: Exploring the Brand Reach and Preferences of Key ICT Brands in the US Business Market Part: 1 of 5
Topics: Branding, Telecommunications
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Plunkett's Guide to Omnicom Group, Inc (OMC) & the Advertising & Branding Industry 2007 (Summary)
Topics: Branding, Advertising, Advertising & Marketing Company Reports, O - Reports
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Brand Advocates
Topics: Branding, Communities
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