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Branding Market Research Reports & Industry Analysis

A simple description of branding is the ability to identify a specific product or service. The word branding began as a way to tell one owner of cattle from another through the use of a hot iron stamp. Brand names and trademarks are essentially the same concept. The word brand has evolved to include identity and affects the personality/view of the product, service or company being branded.
A brand can take many forms, including a sign, symbol, name, and/or color combination. Brands are used in the automotive industry and were originally called marques. A brand is what identifies a product or service of a particular company. Brands also help to explain how a product relates to its customers staff, partners and investors. Individuals who oversee a brand, often called brand managers, strive to make the brand’s product or service relevant to the particular product or service’s target audience. When a brand is widely known in the marketplace, it acquires and gains brand recognition. When brand recognition is built up to a point where a brand has a critical mass in the marketplace, it is said to have achieved brand franchise. Companies look to branding as a value added aspect of selling their product and services. When there are two products that resemble one another individuals often select the more expensive branded product strictly on the basis of quality or reputation of the brand and its owner.
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Branding Industry Research & Market Reports

TrendSights Analysis: Self-Branding; Exploring consumers' perception of brands' impact on their image and lifestyles
8/31/2016 | published by: Canadean Ltd
... impress. This results in consumers' need to constantly project a perfect image, driving demand for brands associated with desired lifestyles. The importance of Self-Branding is especially prominent in personal care and alcoholic drinks; however, it ...  |  read more...
USD 3,450
Plunkett's Advertising & Branding Industry Almanac 2016: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies
6/24/2016 | published by: Plunkett Research, Ltd.
... the world’s largest advertising and media market. Advertising spending in 2015 totaled $182.36 billion and is estimated to grow to $202.5 billion in 2018. Advertising on social media sites is gaining an ever-larger share of ...  |  read more...
USD 349.99
Success Case Study: Zoella Beauty; Demonstrating the power of social media celebrity branding
1/31/2016 | published by: Canadean Ltd
... these idols. The expansion of recent ranges endorsed by online celebrities proves that collaboration with the most followed social media stars creates a very powerful resonating point. The success of Zoella Beauty, released in 2014, ...  |  read more...
USD 995
Zoella Beauty: Demonstrating the power of social media celebrity branding
1/29/2016 | published by: MarketLine
... includes bath products, fragrance mist, scented candles, and beauty bags, and became an instant success. The bestselling release has been quickly extended with three more Zoella licensed ranges, launched in a little over one year. ...  |  read more...
USD 495
Nestlé Digital and Social Media Marketing Strategies – Branding & Targeting Strategy
5/14/2015 | published by: Socintel360
... digital and social media strategy. The company is leveraging social media to drive marketing, innovation and leadership potential. Moreover, capitalizing on digital and social media channels, Nestlé is maximizing returns on brand building investments through ...  |  read more...
USD 200
Plunkett's Advertising & Branding Industry Trends & Statistics 2015: A Summary of Plunkett's Advertising & Branding Industry Almanac 2015
6/25/2015 | published by: Plunkett Research, Ltd.
... 47 Statistical Tables Provided: 10 Geographic Focus: Global A condensed market research report excerpted from Plunkett’s Advertising & Branding Industry Almanac 2015, including forecasts and market estimates, technologies analysis and vital statistical tables. You will ...  |  read more...
USD 199.99
Brand Building in the U.S. Pet Products Market
12/1/2006 | published by: Packaged Facts
... driving marketers of pet products and services to bolster existing brands and create new ones. The much-touted strong growth prospects of this market have attracted the attention of a broad range of company types, from ...  |  read more...
USD 1,800
Branding and Sustainable Growth
11/21/2013 | published by: Emerald Group Publishing Limited
Branding and Sustainable Growth  |  read more...
USD 199
Productivity, Return And Prediction
5/13/2011 | published by: Emerald Group Publishing Limited
... Chicago, Illinois, U.S.A. in March, 2010. All the articles in this ebook are empirical in nature and offer timely and practical recommendations. The collection provides policy implications in terms of productivity, investments and risk management.  |  read more...
USD 199
6th International Conference Of The Sig On Brand, Identity, And Corporate Reputation Of The Academy Of Marketing
11/4/2011 | published by: Emerald Group Publishing Limited
... social networks undergoing extraordinary growth and expansion, huge amounts of information becoming available to consumers, the globalisation of the economy and the accelerated development of the so-called emerging countries are some of the main phenomena ...  |  read more...
USD 199
Advertising & Branding Industry Trends & Statistics 2014: A Summary of Plunkett's Advertising & Branding Industry Almanac 2014
7/1/2014 | published by: Plunkett Research, Ltd.
... 44 Statistical Tables Provided: 10 Geographic Focus: Global A condensed market research report excerpted from Plunkett’s Advertising & Branding Industry Almanac 2014, including forecasts and market estimates, technologies analysis and vital statistical tables. You will ...  |  read more...
USD 199.99
Advancing Branding Research: A Qualitative Agenda
3/31/2014 | published by: Emerald Group Publishing Limited
... research is the diversity of approaches to it. These articles present four diverse ways to conduct qualitative research in branding. The different research methodologies are themselves instructive for future branding research and also also reflect ...  |  read more...
USD 199
Advertising & Branding Industry Almanac 2014: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies
7/1/2014 | published by: Plunkett Research, Ltd.
... analysis, market data and competitive intelligence Market forecasts and Industry Statistics Industry Associations and Professional Societies List In-Depth Profiles of hundreds of leading companies Industry Glossary Buyer may register for free access to search and ...  |  read more...
USD 349.99
Branding In Emerging Markets
5/13/2011 | published by: Emerald Group Publishing Limited
... marketing responses. It is timely then in this e-book to consider how marketing practice, particularly in the area of branding, is developing to address the changing and progressively challenging nature of these increasingly important markets.  |  read more...
USD 199
The Behavioral Aspects Of Pricing
11/4/2011 | published by: Emerald Group Publishing Limited
... goal of branding is to get a premium price. There are, of course, subsidiary goals such as increasing customer loyalty and ease of diversification. But getting a price premium is the main goal. It is ...  |  read more...
USD 199
Green Marketing - US
4/1/2011 | published by: Mintel International Group Ltd.
... (20%) know enough about corporate environmental behavior to name specific companies that they view as especially green or not green. This information gap represents a major barrier to green shopping for consumers and keeps green ...  |  read more...
USD 3,995
PR and Branding in Retail Financial Services
9/11/2012 | published by: Timetric
... of various social media platforms in creating and maintaining a positive brand image Taking a look at various social networking sites including Facebook and Twitter to build relationships with customers, the report also features case ...  |  read more...
USD 3,800