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Affluent Market Tracking Study #5: Spring 2004 Survey of the Wealthiest 10% of US HouseholdsPublished by: American Affluence Research Center Published: Apr. 1, 2004 - 25 Pages Table of ContentsSurvey Highlights Introduction and Discussion Respondent Profile Geography, Age, Gender, Net Worth, Income, Investable Assets Outlook on the Economy, Stock Market, Personal Household Income, and Savings Current and Future Business Conditions Expectations for the stock market, personal income, and savings Economic Outlook Summary by Demographics Historical Economic Outlook Data Financial Security Now vs. 24 Months Ago Financial Security by Demographics Investment Objectives Historical Tracking Data Investment Objectives by Demographics Major Purchases in the Next 12 Months Historical Tracking Data Planned Purchases by Demographics Expected Changes in Spending for 17 Products and Services Historical Tracking Data Historical Tracking Data for Major Product Categories Most Effective Communications Media New Resorts and Vacation Destinations New Home Products Major Retailers Used in Past 90 Days Men/Women Magazine Readership Men/Women Life's Greatest Pleasures and Satisfactions About the American Affluence Research Center AbstractIn addition to the data continuously tracked in these twice yearly surveys, information in the Spring 2004 report includes identification of the major retail chains where the affluent have shopped in the past 90 days; non-news magazines read regularly; the ways that the affluent learn about new home products and new resorts and vacation destinations; and the things that give the affluent the most pleasure or satisfaction.The report shows historical trend data, where available, and current data for segments within the overall affluent population.
Includes 22 tables. |
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