Adult Audience Benchmark 2003: Expanding Audiences and Driving Revenues : Market Research Report

Adult Audience Benchmark 2003: Expanding Audiences and Driving Revenues

Published by: Jupiter Research Corporation

Published: Dec. 9, 2003 - 5 Pages

Table of Contents

1. Game Platform Penetration

2. Software Preferences by Platform

3. Hardware Purchase Considerations

Abstract

The adult video game audience continues to gain importance in the video game market. Understanding this segment is crucial as we move through the console cycle, and the focus shifts from establishing platform position to consolidating interest around content areas.
Key Questions
What is the level of platform penetration among online adults?
How do game genres appeal across platforms?
Which features are driving purchase decisions?

Get Full Details About This Report >>

US: 800.298.5699

Int'l: +1.240.747.3093

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.