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High Net Worth Customer Insights and responses

Published by: Datamonitor

Published: Dec. 26, 2003 - 40 Pages


Table of Contents


TABLE OF CONTENTS
INTRODUCTION
Catalyst
Methodology
HNW ATTITUDES AND INFLUENCES
Overview
HNW diversity and backgrounds
Basic needs and sentiments
Views on the market downturn
Asset allocation and product considerations
Future expectations and concerns
HNW FINANCIAL SERVICES PROVIDERS
Overview
Competing propositions for HNW clients
Institution types
Multiple versus single providers
Private banks and wealth managers
Experiences of other provider types
Selecting investment providers
Annoyances and pet hates
HNW wishlist for investment providers
(1) Client advocacy and honesty
(2) Genuinely tailored responsive service
(3) Full product and asset class coverage
(4) Two-way client defined communication
(5) Functional & relevant investment reporting
(6) Innovative investment ideas and approaches
CONCLUSION
APPENDIX
Further reading
Datamonitor Reports
Datamonitor Global Wealth Service: Insight Reports
Datamonitor Global Wealth Service: Competitor Tracking
Datamonitor Financial Services Consulting
SPP writing team


Abstract

Introduction
Against the backdrop of a sustained market downturn, the demanding HNW customer group have become increasingly skeptical about investment providers’ ability to protect their assets and serve their interests. Datamonitor’s report, HNW Customer Insights and Responses, analyses the key influences on HNW behaviours and requirements, and the major implications for those seeking to manage HNW wealth.

Scope
Provides an extensive range of customer insights and direct quotations based on 12 detailed interviews with HNW individuals.

Identifies some of the fundamental needs and sentiments of the HNW customer segment and their views and reactions to the market downturn.

Details HNW individuals’ experiences and opinions in relation to investment providers, including selection criteria, key annoyances and pet hates.

Reasons to Purchase
Numerous direct quotations allow investment providers to hear, in HNW customer's own words, their key issues, frustrations, needs and expectations.

Highlights the major client dissatisfactions , allowing providers to prioritize problem areas in their customer propositions.

Captures the implications of key customer insights and distills the findings into a HNW wish list of features for the ideal investment provider.

Scope
Highlights some specific asset allocation and product considerations as well as HNW individuals expectations and concerns regarding the future.

Report Highlights
An essential starting point for any financial services provider targeting HNW individuals is to recognize their diversity and the important influences this has on their behaviors and requirements.

Customer quotation 1: “There has not been a lot of transparency in reporting and I think that is intentional, because they don’t want to highlight the underperformance of their funds.”

Customer quotation 2: “The main thing that has prevented me from seeking the services of a wealth manager is time. I see some advantages in that someone who was dedicated to it would probably be able to achieve better returns with the money, but there is also a sense that you do have to pay for those services.”



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