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Affluent Market Trackign Study #4: Fall 2003 Survey of the Wealthiest 10% of US Households

Published by: American Affluence Research Center

Published: Oct. 1, 2003 - 35 Pages


Table of Contents



Survey Highlights

Introduction and Discussion

Respondent Profile

    Net Worth

    Geography/Age/Gender

    Income

    Investable Assets

Outlook on the Economy, Stock Market, Personal Household Income, and Savings

Financial Security Now vs. 24 Months Ago

Investment Objectives

Major Purchases in the Next 12 Months

Expected Changes in Spending for 18 Products and Services

Brands that Represent the Highest Quality

Best Retail Chains

Leisure Activities

Charitable Giving

Internet Usage for Product Research and Purchasing

About the American Affluence Research Center

Abstract

In addition to the data continuously tracked in these twice yearly surveys, new information in the Fall 2003 report includes the percent of the affluent who use the internet for their shopping for nineteen product types, from cookware to prescription medications to stocks and mutual funds. The report identifies the types of non-profit organizations that are most likely to be the beneficiaries of major gifts from the affluent. Also identified are the brands that the affluent feel are most representative of the highest level of quality, and the retail chains that provide the best combination of product, price, and service.

Includes 31 tables.



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