Automotive Lending: Improve Online Offerings to Increase Effectiveness of Internet for Customer Acquisition

Published by: Jupiter Research Corporation

Published: Nov. 26, 2002 - 7 Pages

Table of Contents

Due to the brevity of this report, a detailed Table of Contents is not
available.

Abstract

With online providers reaching parity with each other in loan processing time, few opportunities remain to differentiate on service - the key reason consumers apply online. And, gaps in response times and a lack of adequate self-help tools offered to online consumers loom large.

Key Questions

• How large is the automotive lending market online?
• Which online tools do consumers find most valuable?
• How should online financing companies attract customers?
• Lead Analyst: Julie Ask, Nadine Larsen

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