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Women, Men & CEPublished by: Consumer Electronics Association Published: Nov. 1, 2002 - 270 Pages Table of ContentsProducts Owned Purchase Process Initiation Action Taken If One Has Problems Setting-Up Or Connecting Ce Product Agreement On Various Statements Agreement With Statement: Technology Is Moving Too Fast Agreement With Statement: Technology Is Too Complex Agreement With Statement: Technology Has Made Your Life Easier Agreement With Statement: You're Amazed At What Technology Can Do Agreement With Statement: You Expect Technology To Give You More Free Time In The Future Agreement With Statement: Technology Is Over-Rated Agreement With Statement: You Need To Understand Technology To Keep Up In The Job Market Agreement With Statement: Technology Had Made You More Efficient Agreement With Statement: Digital Technology Will Dramatically Improve Electronics Products Agreement With Statement: Technology Has Made It Easier To Stay In Tough With Family And Friends Agreement With Statement: Technology Helps You Juggle Your Career And Personal Life Comfort Purchasing Various Ce Products Comfort Purchasing A Desktop Computer Comfort Purchasing A Notebook Or Laptop Computer Comfort Purchasing A Computer Printer Comfort Purchasing A Stereo System Comfort Purchasing A Cellular Phone Comfort Purchasing A Big-Screen Tv Comfort Purchasing A Camcorder Comfort Purchasing A Car Stereo Comfort Purchasing A Handheld Music Device Comfort Purchasing A Dvd Player Comfort Purchasing A Vcr Comfort Purchasing A Digital Camera Comfort Purchasing A Palm Pilot Or Other Handheld Computer Frequency Of Children Helping With Understanding Of Household Ce Products Frequency Of Using Ce Products At Work Frequency Of Online Activity: Chatting Frequency Of Online Activity: Auctions Frequency Of Online Activity: Purchase Items From Retailers Frequency Of Online Activity: Research Products Frequency Of Online Activity: Research Topics Frequency Of Online Activity: Listen To Music On Internet Radio Station Types Of Print Magazines Read Regularly Interest In Reading Articles About Ce Products Interest In Viewing Advertising About Ce Products Websites Consumers Access Regularly Choice: One-Karat Diamond Ring Or High-Definition Tv Choice: Half-Karat Diamond Stud Earrings Or Digital Camera Choice: Leather Jacket Or Single-Disc Cd Player Choice: New Couch Or Notebook Or Laptop Computer Choice: New Wrist Watch Or Mp3 Player Interest In Consumer Electronics Products Interest In Specific Ce Products Interest In Color Tvs Interest In Home Stereo Systems Interest In Dvd Players Interest In Digital Cameras Interest In Ce Accessories, Such As Cell Phone Cases, Faceplates And Laptop Computer Cases Likelihood Of Purchasing A Consumer Electronics Product If It: Enhances Personal Safety Likelihood Of Purchasing A Consumer Electronics Product If It: Provides Information Security Likelihood Of Purchasing A Consumer Electronics Product If It: Increases Work Flexibility Likelihood Of Purchasing A Consumer Electronics Product If It: Provides Entertainment Likelihood Of Purchasing A Consumer Electronics Product If It: Helps You Stay Connected With Family And Friends Likelihood Of Purchasing A Consumer Electronics Product For Various Reasons Internet Usage Head Of Household Employment Status Occupation Marital Status Dual Income Household Own/Rent Dwelling Size Of Household Education Age Race Hispanic Household Household Income Gender AbstractThe Women, Men & CE study not only provides a trended look at the “technology gap” between men and women by revisiting research conducted in 1998 and 2000, but answers some new questions as well. Specifically, this study provides information on CE product ownership, actions taken when there are problems with usage and set-up, feelings about technology, interest in and comfort with buying CE products, CE product usage in the workplace and online activities. For anyone involved in marketing CE products, this is a ‘must have’ research study.Please Note: CEA Members should consult the organization prior to purchasing a report from MarketResearch.com. Any orders processed through this channel are non-refundable. Get Full Details About This Report >> |
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