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Network Effects and Globalization

Published by: Jupiter Research Corporation

Published: Mar. 22, 2002 - 6 Pages


Table of Contents


  • How will network effects aid or constrain the international
    expansion of online auction marketplaces?
  • How will online competition between nationally dominant
    independent auction marketplaces and international auction
    marketplaces (e.g., eBay and Yahoo! Auctions) play out?

Abstract

eBay is building on its control of the US market as it expands internationally. The list of markets that eBay dominates in Europe is growing, as is its lead in Australia. Further international expansion is clearly on the agenda but will likely become increasingly difficult as time goes on.

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