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MarketLooks: The U.S. Affluent Market

Published by: MarketLooks - Packaged Facts

Published: Jan. 1, 2002 - 25 Pages

Limited Time Only!  All 2000-2002 MarketLooks Now $399 - Regularly $499-$599.

Table of Contents


  1. Overview
  2. Statistical Overview
  3. Affluent Population
  4. Affluent Demographics
  5. Geography of Affluence
  6. Market Size and Growth
  7. Home Expenditures
  8. Auto Expenditures
  9. Travel Expenditures
  10. Financial Management
  11. Affluents and Information Technology

Abstract

MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The U.S. Affluent Market
Published: January 2002

Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.

MarketLooks covering Packaged Facts studies are the perfect answer for:
  • The busy executive, researcher or product manager who needs top line statistics today in an easy to read, easy to digest format
  • The busy information professional who regularly juggles a multitude of basic requests for high-level market information from information patrons.
  • The consultant or analyst who needs to ramp up on a new market or demographic area quickly

Abstract from full report:

This Packaged Facts report focuses on the "affluent" market, defined as consumers with household income of $100,000+, who currently have an aggregate household income of approximately $2.6 trillion. The number of these affluents has grown exponentially in the past few years, largely as a result of consumers becoming wealthier at a younger age by exercising IT stock options. As marketers scramble to find out how these newly minted affluents want to spend their money, hard data on affluence, financial management, and the effect of the Internet on affluents' habits is more important than ever. This updated report provides key data and analysis regarding this burgeoning new class of consumers, as well as information on more "traditional" affluents: what they like, what they want, and most importantly, where they put their hard-earned wealth. Report includes focus sections on Home, Auto & Electronics, Financial Management, Travel & Leisure, Personal Shopping, and Information Technology, based largely on recent Simmons Market Research Bureau data on U.S. consumer purchasing, ownership, and product usage patterns.

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