Planned Change in Marketing Expenditure Levels in the European Asset Finance Industry: Survey Snapshot

Published by: Timetric

Published: Dec. 11, 2012 - 21 Pages

Table of Contents

1 Introduction

1.1 What is this Report About?

1.2 Definitions

1.3 Methodology

1.4 Profile of Survey Respondents

2 Planned Change in Marketing Expenditure

2.1 Planned change in marketing expenditure by company type

3 Appendix

3.1 Survey Results – Closed Questions

3.2 Methodology

3.3 Contact Us

3.4 About Timetric

3.5 About VRL Financial News

3.6 Disclaimer

List of Tables

Table 1: Total European Asset Finance Industry Survey Respondents by Company Type, 2012

Table 2: European Asset Finance Industry Respondents by Job Role (%), 2012

Table 3: European Asset Finance Industry Respondents by Company Turnover (%), 2012

Table 4: Planned Change in Marketing Expenditure by Company Type in the European Asset Finance Industry (%), 2013

Table 5: Survey Results – Closed Questions

List of Figures

Figure 1: Planned Change in Marketing Expenditure by Company Type in the European Asset Finance Industry (%), 2013

Abstract

• This report is the result of an extensive survey drawn from Timetric and VRL’s exclusive panel of leading asset finance industry executives. The opinions and forward looking statements of 105 industry executives have been captured in our in-depth survey, of which 45% represent directors and C-level respondents.
• The research is based on primary survey research conducted by Timetric and VRL accessing B2B panels comprised of senior decision makers and leading asset finance institutions.
• The geographical scope of the research is drawing on the activity and expectations of leading industry players across Europe
• The report covers data and analysis on planned change in marketing expenditure in the European asset finance industry

• Planned change in marketing expenditure

• Provides information about the planned change in marketing expenditure in the European asset finance industry

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