Air Care in Nigeria

Published by: Euromonitor International

Published: Nov. 13, 2012 - 12 Pages


Table of Contents

AIR CARE IN NIGERIA
Euromonitor International
November 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2006-2011
Table 2 Sales of Air Care by Category: % Value Growth 2006-2011
Table 3 Air Care Company Shares 2007-2011
Table 4 Air Care Brand Shares 2008-2011
Table 5 Forecast Sales of Air Care by Category: Value 2011-2016
Table 6 Forecast Sales of Air Care by Category: % Value Growth 2011-2016
Executive Summary
Increasing Sophistication and Growing Urbanisation Drive 2011 Growth
Manufacturers Leverage Import Ban and Tariffs To Build Sales
Unilever Nigeria Plc Maintains Its Strong Position
Modern Retail Channels Continue To Build Share
Positive Growth Expected in the Forecast Period
Market Indicators
Table 7 Households 2006-2011
Market Data
Table 8 Sales of Home Care Household Care by Category: Value 2006-2011
Table 9 Sales of Home Care Household Care by Category: % Value Growth 2006-2011
Table 10 Home Care Company Shares 2007-2011
Table 11 Home Care Brand Shares 2008-2011
Table 12 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 13 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 14 Forecast Sales of Home Care by Category: Value 2011-2016
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 1 Research Sources

Abstract

Advertising drove volume growth in 2011 as products within the air fresheners category became seen as more fashionable. Many organisations such as churches, private companies and political campaign groups are increasingly using customised car air fresheners to promote their message and build their brands. The category is seeing growth as a result of the aggressive marketing activities of leading producers, supported by the rising disposable incomes of consumers owing to improvements in...

Euromonitor International's Air Care in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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