Air Care in Italy

Published by: Euromonitor International

Published: Nov. 13, 2012 - 27 Pages


Table of Contents

AIR CARE IN ITALY
Euromonitor International
November 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Scented Candles
Category Data
Table 1 Total Candles Market Size 2008-2013
Table 2 Total Candles Brand Rankings 2009-2011
Table 3 Sales of Air Care by Category: Value 2006-2011
Table 4 Sales of Air Care by Category: % Value Growth 2006-2011
Table 5 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2011
Table 6 Air Care Fragrances Rankings by Value 2006-2011
Table 7 Air Care Company Shares 2007-2011
Table 8 Air Care Brand Shares 2008-2011
Table 9 Forecast Sales of Air Care by Category: Value 2011-2016
Table 10 Forecast Sales of Air Care by Category: % Value Growth 2011-2016
Paglieri SpA in Home Care (italy)
Strategic Direction
Key Facts
Summary 1 Paglieri SpA: Key Facts
Summary 2 Paglieri SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Paglieri SpA: Competitive Position 2011
Tavola SpA in Home Care (italy)
Strategic Direction
Key Facts
Summary 4 Tavola SpA: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Tavola SpA: Competitive Position 2011
Executive Summary
Home Care Marginally Recovers in 2011
Innovation Means Sustainability
Private Label Gains Ground in Home Care
Grocery Retailers Lose Ground To Specialist Home Care Retail Outlets
the Prospects for Home Care in Italy Remain Bleak
Key Trends and Developments
Essential Home Care Products and Brands Sold Under Price Promotions Remain Popular
Home Care Remains A Highly Polarised Industry
Environmental Concerns Continue To Influence Home Care
Health and Beauty Specialist Retailers Gain Share at the Expense of Grocery Retailers
the Influence of Private Label Continues To Expand in Home Care
Market Indicators
Table 11 Households 2006-2011
Market Data
Table 12 Sales of Home Care by Category: Value 2006-2011
Table 13 Sales of Home Care by Category: % Value Growth 2006-2011
Table 14 Home Care Company Shares 2007-2011
Table 15 Home Care Brand Shares 2008-2011
Table 16 Penetration of Private Label by Category 2006-2011
Table 17 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 18 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 19 Forecast Sales of Home Care by Category: Value 2011-2016
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 6 Research Sources

Abstract

The declining demand recorded for air care in Italy during 2011 is the result of the increasing concerns being expressed by experts about the use of air care products, many of which are often considered to be unhealthy. These concerns are being taken seriously by many Italian consumers, especially since some of the key ingredients in many air care products have been categorised as household contaminants by the Ministry of Health’s Directorate General of Health Prevention. During 2007, the EU...

Euromonitor International's Air Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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