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Air Care in Thailand

Publisher Euromonitor International
Published Mar 24, 2026
Length 34 Pages
SKU # EP21074988

Description

The air care market in Thailand continued to expand steadily in 2025, driven by the intersection of wellness, lifestyle and home aesthetics.

Euromonitor International's Air Care in Thailand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Air Fresheners, Other Air Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

34 Pages
Air Care in Thailand
Euromonitor International
March 2026
List Of Contents And Tables
AIR CARE IN THAILAND
Key Data Insights
2025 Developments
Glade Drives Growth with Health and Wellness Focus
Key Industry Trends
CHART 1 Key Industry Trends for Air Care
Industry Performance
CHART 2 Glade Aromatherapy Reed Diffuser
Spray/Aerosol Air Fresheners Remain the Largest Format
Mood-Boosting Ingredients Redefine Air Care Experience
CHART 3 Value Sales of Air Care 2020-2030
CHART 4 Volume Sales of Air Care 2020-2030
CHART 5 Sales of Air Care by Category 2025
What's Next?
Consumers to Drive Growth with Their Desire for Fresh-Smelling Homes
CHART 6 Analyst Insight for Air Care
Online Shopping and Expanding Distribution Channels
Innovations Redefine Air Care Experience
CHART 7 Forecast Sales of Air Care 2020-2030
CHART 8 Forecast Value Sales by Category 2025-2030
Competitive Landscape
Leading Brands Maintain Their Grip through Premiumisation and Innovation
Glade Aromatherapy Products Drive Sales with Emotional Benefits
No Major Mergers or Acquisitions Expected in the near Future
CHART 9 Company Shares of Air Care 2025
CHART 10 Brand Shares of Air Care 2025
Channels
Grocery Retailers Lead Air Care Sales through Offline Dominance
E-Commerce Drives Growth with Convenience and Promotions
No New Retail Brands or Concepts Emerge in 2026
CHART 11 Retail Channels for Air Care 2020-2025
Economic Context
CHART 12 Economic Context for Air Care
CHART 13 Real Gdp Growth 2020-2030
CHART 14 Inflation 2020-2030
Consumer Context
CHART 15 Consumer Context for Air Care
CHART 16 Population 2020-2030
CHART 17 Consumer Expenditure 2020-2030
CHART 18 Population by Generation 2025
Country Reports Disclaimer
CHART 19 Key Industry Trends for Home Care
CHART 20 Value Sales of Home Care 2020–2030.
CHART 21 Voume Sales of Home Care 2020–2030.
CHART 22 Sales of Home Care by Category 2025
CHART 23 Forecast Sales of Home Care 2020-2030
CHART 24 Forecast Sales of Home Care by Category 2025-2030
CHART 25 Unilever's Sunlight Plus Has a “Gentle on Hands, Tough on Grease” Positioning
CHART 26 Fineline Deluxe Liquid Detergent
CHART 27 Company Shares of Home Care 2025
CHART 28 Brand Shares of Home Care 2025
CHART 29 Analyst Insight for Home Care
CHART 30 Retail Channels for Home Care 2020-2025
CHART 31 Economic Context for Home Care
CHART 32 Real Gdp Growth 2020-2030
CHART 33 Inflation 2020-2030
CHART 34 Consumer Context for Home Care
CHART 35 Population 2020-2030
CHART 36 Consumer Expenditure 2020-2030
CHART 37 Population by Generation 2025
HOME CARE IN THAILAND
Executive Summary
Laundry Care Drives Home Care Growth through Premiumisation
Key Data Insights
Key Industry Trends
Industry Performance
Laundry Care Dominates the Home Care Market in Thailand
Evolving Product Formats and Health Concerns to Drive Dynamic Growth
What's Next?
Sustainability and Technology Expected to Drive Home Care Growth
Laundry Care Will Maintain Its Dominance in Home Care
Surface Care Will Be the Fastest-Growing Category
Competitive Landscape
Unilever and Procter & Gamble Lead a Concentrated Market
Multifunctionality and Premiumisation in Laundry Care
Health and Wellness Trend Fuels Premiumisation in Dishwashing
Channels
Grocery Retailers Remain Dominant Channel for Home Care Sales
Retail E-Commerce Gains Traction with Convenience and Variety
Emerging Trends and Future Outlook for Home Care Channels
Economic Context
Consumer Context
Country Reports Disclaimer

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