Air Care in Thailand

Published by: Euromonitor International

Published: Oct. 22, 2012 - 24 Pages


Table of Contents

AIR CARE IN THAILAND
Euromonitor International
October 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2006-2011
Table 2 Sales of Air Care by Category: % Value Growth 2006-2011
Table 3 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2011
Table 4 Air Care Fragrances Rankings by Value 2006-2011
Table 5 Air Care Company Shares 2007-2011
Table 6 Air Care Brand Shares 2008-2011
Table 7 Forecast Sales of Air Care by Category: Value 2011-2016
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2011-2016
Ars Chemical (thailand) Co Ltd in Home Care (thailand)
Strategic Direction
Key Facts
Summary 1 ARS Chemical (Thailand) Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 ARS Chemical (Thailand) Co Ltd: Competitive Position 2011
Executive Summary
Growth Slows Due To Maturity
Hygiene and Safety Continue To Be Deciding Factors in Purchases
Multinationals and Private Label Dominate
Convenience Stores, Supermarkets and Hypermarkets Benefit From Chained Retailer Expansion
Innovative Product Development and Aggressive Marketing Support Will Be the Main Driving Force for Growth
Key Trends and Developments
Multiple-benefit Products Are Perceived As Value for Money
Chained Retailer Expansion Creates A Dynamic Environment
Emergence of Value-added and Premium Private Label Products Manufactured by Local Companies
New Product Development Focuses on Safety and Hygiene
New Products Launched Despite Maturing Market
Market Indicators
Table 9 Households 2006-2011
Market Data
Table 10 Sales of Home Care by Category: Value 2006-2011
Table 11 Sales of Home Care by Category: % Value Growth 2006-2011
Table 12 Home Care Company Shares 2007-2011
Table 13 Home Care Brand Shares 2008-2011
Table 14 Penetration of Private Label by Category 2006-2011
Table 15 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 16 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 17 Forecast Sales of Home Care by Category: Value 2011-2016
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 3 Research Sources

Abstract

In 2011, both international and domestic manufacturers became more active in terms of marketing, expanded their product portfolios and carried out aggressive promotions, thus air care was one of the most dynamic categories in the home care market. Both concentrated and standard formats of spray/aerosol air fresheners showed encouraging growth from its popularity with Thai consumers and new innovations were also introduced. The smallest and slowest growth category in 2011 was in sales of...

Euromonitor International's Air Care in Thailand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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