Air Care in Russia

Published by: Euromonitor International

Published: Oct. 17, 2012 - 33 Pages


Table of Contents

AIR CARE IN RUSSIA
Euromonitor International
October 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2006-2011
Table 2 Sales of Air Care by Category: % Value Growth 2006-2011
Table 3 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2011
Table 4 Air Care Fragrances Rankings by Value 2006-2011
Table 5 Air Care Company Shares 2007-2011
Table 6 Air Care Brand Shares 2008-2011
Table 7 Forecast Sales of Air Care by Category: Value 2011-2016
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2011-2016
Arnest Oao in Home Care (russia)
Strategic Direction
Key Facts
Summary 1 Arnest OAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Arnest OAO: Competitive Position 2011
Upeco Ooo in Home Care (russia)
Strategic Direction
Key Facts
Summary 3 Upeco OOO: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Upeco OOO: Competitive Position 2011
Executive Summary
Hesitant Economic Recovery
Product Innovation Drives Value Gains
International Players Dominate
Modern Grocery Retailers Expand
Moderate Forecast Growth Anticipated
Key Trends and Developments
Russian Recovery Stalls
Modern Retail Formats Influence Growth in Home Care
Product Sophistication Drives Value Sales
Wealth Polarity Drives Growth in Appliances in Urban Areas
Home Care As A Lifestyle Choice
City Key Trends and Developments
Moscow
St Petersburg
Market Indicators
Table 9 Households 2006-2011
Market Data
Table 10 Sales of Home Care by Category: Value 2006-2011
Table 11 Sales of Home Care by Category: % Value Growth 2006-2011
Table 12 Sales of Home Care by City: Value 2006-2011
Table 13 Sales of Home Care by City: % Value Growth 2006-2011
Table 14 Home Care Company Shares 2007-2011
Table 15 Home Care Brand Shares 2008-2011
Table 16 Penetration of Private Label by Category 2006-2011
Table 17 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 18 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 19 Forecast Sales of Home Care by Category: Value 2011-2016
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Table 21 Forecast Sales of Home Care by City: Value 2011-2016
Table 22 Forecast Sales of Home Care by City: % Value Growth 2011-2016
Sources
Summary 5 Research Sources

Abstract

Air care continues to become more established in Russia, with recovering growth rates driven by a stabilising economic climate and higher levels of consumer spending. Growth is clearly being driven by consumers spending more on more sophisticated products, based on higher disposable incomes and the improved availability of new products. Whereas previously consumers tended to only use spray/aerosol air fresheners to mask odours in the bathroom, now people are increasingly using electric air...

Euromonitor International's Air Care in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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