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Jewellery in Poland

Publisher Euromonitor International
Published Mar 05, 2026
Length 22 Pages
SKU # EP20964383

Description

Jewellery in Poland exhibited a robust performance in 2025, driven by economic recovery, shifting consumer behaviour, and industry consolidation. The retail value of jewellery reached PLN4.0 billion, representing 6% growth from the previous year. This was largely driven by fine jewellery, which saw a 6% increase in retail value, marginally outpacing the overall category. The market is characterised by a mix of affordable, impulse-driven purchases, with costume jewellery remaining the largest vol...

Euromonitor International's Jewelleryin Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Costume Jewellery, Fine Jewellery.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Jewellery market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Jewellery in Poland
Euromonitor International
March 2026
List Of Contents And Tables
JEWELLERY IN POLAND
KEY DATA FINDINGS
2025 DEVELOPMENTS
Fine jewellery drives value growth amid economic recovery in Poland
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Market polarises amid economic recovery and shifting consumer behaviour
CHART 2 Reserved Partners with Berries to Launch Affordable Statement Jewellery Collection
Fine jewellery shows dynamic growth, while costume jewellery drives demand
Challengers pressure incumbents through cultural relevance, personalisation and online presence
CHART 3 Nago x Kopi Collaboration Collection Launches Online
WHAT’S NEXT?
Gen Z to drive demand for affordable and design-led jewellery
CHART 4 W Kruk Acquires Lilou, Personalised Jewellery
Local, niche brands to differentiate with premiumisation
Lab-grown diamonds set to gain stronger tractions as part of sustainability concerns
COMPETITIVE LANDSCAPE
Incumbents consolidate share through strategic acquisitions
CHANNELS
Offline stores drive jewellery sales with e-commerce growth
CHART 5 Analyst Insight
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Rossmann Makes Premium Accessible for Loyal Consumers
CHART 8 Analyst Insight
CHART 9 W Kruk Buys Lilou to Secure Gen Z and Alpha Loyalty
CHART 10 Real GDP Growth and Inflation 2020-2030
CHART 11 PEST Analysis in Poland 2025
CHART 12 Key Insights on Consumers in Poland 2025
CHART 13 Consumer Landscape in Poland 2025
PERSONAL ACCESSORIES IN POLAND
EXECUTIVE SUMMARY
Niche players challenge legacy brands as industry grows
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Market polarisation driven by impulse buys and self-gifting
Niche players challenge legacy brand acquisitions with storytelling, design and sustainability
WHAT’S NEXT?
Personal statements and wellness culture to propel future performance
Gen Z to drive demand for cultural relevance, elevated design and storytelling
COMPETITIVE LANDSCAPE
Incumbents consolidate share through strategic acquisitions
Niche brands, micro labels, and value players capture growing share
CHANNELS
Offline stores drive distribution, but e-commerce gains further momentum
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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