Air Care in Spain

Published by: Euromonitor International

Published: Sep. 25, 2012 - 32 Pages


Table of Contents

AIR CARE IN SPAIN
Euromonitor International
September 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Scented Candles
Table 1 Total Candles Market Size 2009-2013
Summary 1 Total Candles Brand Rankings 2009-2011
Category Data
Table 2 Sales of Air Care by Category: Value 2006-2011
Table 3 Sales of Air Care by Category: % Value Growth 2006-2011
Table 4 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2011
Table 5 Air Care Fragrances Rankings by Value 2006-2011
Table 6 Air Care Company Shares 2007-2011
Table 7 Air Care Brand Shares 2008-2011
Table 8 Forecast Sales of Air Care by Category: Value 2011-2016
Table 9 Forecast Sales of Air Care by Category: % Value Growth 2011-2016
Henkel Ibérica SA in Home Care (spain)
Strategic Direction
Key Facts
Summary 2 Henkel Ibérica SA: Key Facts
Summary 3 Henkel Ibérica SA: Operational Indicators
Company Background
Production
Summary 4 Henkel Ibérica SA: Production Statistics 2011
Competitive Positioning
Summary 5 Henkel Ibérica SA: Competitive Position 2011
Johnson Wax Española SA in Home Care (spain)
Strategic Direction
Key Facts
Summary 6 Johnson Wax Española SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Johnson Wax Española SA: Competitive Position 2011
Procter & Gamble España SA in Home Care (spain)
Strategic Direction
Key Facts
Summary 8 Procter & Gamble España SA: Key Facts
Summary 9 Procter & Gamble España SA: Operational Indicators
Company Background
Production
Summary 10 Procter & Gamble España SA: Production Statistics 2011
Competitive Positioning
Summary 11 Procter & Gamble España SA: Competitive Position 2011
Reckitt Benckiser España Sl in Home Care (spain)
Strategic Direction
Key Facts
Summary 12 Reckitt Benckiser España SL: Key Facts
Summary 13 Reckitt Benckiser España SL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Reckitt Benckiser España SL: Competitive Position 2011
Executive Summary
Poor Performance of the Economy Negatively Affects Home Care
Private Label Sees A Rising Share in Home Care
Liquid Detergents Continues Its Unstoppable Advance
Changing Consumer Patterns Benefit Certain Categories
Darker Times Are Yet To Come
Key Trends and Developments
the Economy Pushes Consumers To the Edge
Sustainability and Environmental Care As Key Corporate Policies
Consumers in Times of War... Or Crisis
Make It Quick, Make It Easy, Make It Effective!
the Competition Intensifies
Market Indicators
Table 10 Households 2006-2011
Market Data
Table 11 Sales of Home Care by Category: Value 2006-2011
Table 12 Sales of Home Care by Category: % Value Growth 2006-2011
Table 13 Home Care Company Shares 2007-2011
Table 14 Home Care Brand Shares 2008-2011
Table 15 Penetration of Private Label by Category 2006-2011
Table 16 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 17 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 18 Forecast Sales of Home Care by Category: Value 2011-2016
Table 19 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 15 Research Sources

Abstract

In 2011, the continuation of the Spanish economic crisis strongly determined the performance of air care. It is a highly cyclical category which tends to experience growth in times of economic prosperity. This was proved in the early years of the last decade, with double-digit rises for several years in a row. However, the category suffered in recent years from consumers’ rational behaviour with regard to their weekly purchases, and the fact that these are not essential products, which means...

Euromonitor International's Air Care in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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