Air Care in Taiwan

Published by: Euromonitor International

Published: Sep. 17, 2012 - 28 Pages


Table of Contents

AIR CARE IN TAIWAN
Euromonitor International
September 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2006-2011
Table 2 Sales of Air Care by Category: % Value Growth 2006-2011
Table 3 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2011
Table 4 Air Care Fragrances Rankings by Value 2006-2011
Table 5 Air Care Company Shares 2007-2011
Table 6 Air Care Brand Shares 2008-2011
Table 7 Forecast Sales of Air Care by Category: Value 2011-2016
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2011-2016
Farcent Enterprise Co Ltd in Home Care (taiwan)
Strategic Direction
Key Facts
Summary 1 Farcent Enterprise Co Ltd: Key Facts
Summary 2 Farcent Enterprise Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Farcent Enterprise Co Ltd: Competitive Position 2011
Magic Amah Household Taiwan Co Ltd in Home Care (taiwan)
Strategic Direction
Key Facts
Summary 4 Magic Amah Household Taiwan Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Magic Amah Household Taiwan Co Ltd: Competitive Position 2011
Executive Summary
Mature Home Care Area Sees Revived Growth in Several Areas
Growing Demand for Multi-benefit and Green Products
International Brands Expand Operations
Demand for Convenience and Large Product Ranges Drives Internet Retailing
Sophisticated Consumer Demand Drives Growth
Key Trends and Developments
Green Products Gain Popularity
Consumers Prefer Products With Multiple Benefits
Demand for Convenience A Double-edged Sword for Home Care
International Brands Drive Growth
Shift Away From Chinese Products and Those Containing Harmful Chemicals
Market Indicators
Table 9 Households 2006-2011
Market Data
Table 10 Sales of Home Care by Category: Value 2006-2011
Table 11 Sales of Home Care by Category: % Value Growth 2006-2011
Table 12 Home Care Company Shares 2007-2011
Table 13 Home Care Brand Shares 2008-2011
Table 14 Penetration of Private Label by Category 2006-2011
Table 15 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 16 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 17 Forecast Sales of Home Care by Category: Value 2011-2016
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 6 Research Sources

Abstract

As the standard of living improves in Taiwan, consumers are willing to spend money on air care products to create a pleasant home environment. As a result, air care sales have grown slowly but steadily since 2009. The increasing variety of design and fragrances provided consumers with a wider selection of air fresheners and helped to boost the popularity of air care products. Due to growing concerns about product safety, naturally oriented products have become popular in air care. For example,...

Euromonitor International's Air Care in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Get full details about this report >>
 
Learn more about this product


Price and delivery options
Search Inside Report

US: 800.298.5699

Int'l: +1.240.747.3093

 

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 400,000 market research reports, company profiles and country profiles from over 720 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.