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Air Care in Singapore

Publisher Euromonitor International
Published Apr 03, 2026
Length 31 Pages
SKU # EP21076868

Description

Air care in Singapore saw modest retail current value growth of 2% in 2025, reaching SGD26 million. Sales were supported by a rebound in consumer lifestyles and greater emphasis on wellbeing and home ambience, as hybrid work routines persist and consumers continue to invest in products that enhance home comfort and mood. This is driving demand for premium and fragrance-led innovations. Electric air fresheners was the best-performing category in 2025 with retail value sales increasing by 4% to...

Euromonitor International's Air Care in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Air Fresheners, Other Air Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

31 Pages
Air Care in Singapore
Euromonitor International
April 2026
List Of Contents And Tables
AIR CARE IN SINGAPORE
Key Data Insights
2025 Developments
Wellbeing Focus and Mood-Boosting Innovations Drive Growth
Key Industry Trends
CHART 1 Key Industry Trends for Air Care
Industry Performance
CHART 2 Air Wick Scented Oils Vibrant Collection
Personalised Air Care Attracts Tech-Savvy Consumers
Sustainability Reshapes Product Development and Packaging
CHART 3 Value Sales of Air Care 2020-2030
CHART 4 Volume Sales of Air Care 2020-2030
CHART 5 Value Sales of Air Care by Category 2025
What's Next?
Sustainability Set to Drive Demand for Refillable and Eco-Friendly Air Care Solutions
Personalisation and Technology Are Transforming Consumer Interaction with Air Care Products
CHART 6 Analyst Insight for Air Care
Premiumisation Anticipated to Accelerate as Fragrance Becomes a Lifestyle Expression
CHART 7 Forecast Value Sales of Air Care 2020-2030
CHART 8 Forecast Value Sales of Air Care by Category 2025-2030
Competitive Landscape
Leading Players Maintain Grip through Innovation
Smart Innovation and Sustainability Shape Product Pipeline
CHART 9 Company Shares of Air Care 2025
CHART 10 Brand Shares of Air Care 2025
Channels
Supermarkets Channel Leads While E-Commerce Expands through Premium and Smart Air Care Formats
CHART 11 Retail Channels of Air Care 2020-2025
Economic Context
CHART 12 Economic Context for Air Care
CHART 13 Real Gdp Growth 2020-2030
CHART 14 Inflation 2020-2030
Consumer Context
CHART 15 Consumer Context for Air Care
CHART 16 Population 2020-2030
CHART 17 Consumer Expenditure 2020-2030
CHART 18 Population by Generation 2025
Country Reports Disclaimer
CHART 19 Key Industry Trends for Home Care
CHART 20 Unilever Launches CIF EcoRefill Range to Drive Sustainable Home Cleaning in Singapore
CHART 21 Value Sales of Home Care 020-2030
CHART 22 Volume Sales of Home Care 2020-2030
CHART 23 Value Sales of Home Care by Category 2025
CHART 24 Analyst Insight for Home Care
CHART 25 Forecast Value Sales of Home Care 2020-2030
CHART 26 Forecast Value Sales of Home Care by Category 2025-2030
CHART 27 Company Shares of Home Care 2025
CHART 28 Brand Shares of Home Care 2025
CHART 29 Retail Channels of Home Care 2020-2025
CHART 30 Economic Context for Home Care
CHART 31 Real Gdp Growth 2020-2030
CHART 32 Inflation 2020-2030
CHART 33 Consumer Context for Home Care
CHART 34 Population 2020-2030
CHART 35 Consumer Expenditure 2020-2030
CHART 36 Population by Generation 2025
HOME CARE IN SINGAPORE
Executive Summary
Evolving Product Formats Support Value Growth through Convenience
Key Data Insights
Key Industry Trends
Industry Performance
Sustainability Shapes Eco-Friendly Innovation
Multifunctionality Emerges as Time-Saving Value Driver
What's Next?
Sustainability to Drive Eco-Friendly Production and Packaging
Digitalisation and E-Commerce Projected to Transform Shopping Behaviour
Premiumisation Set to Gain Momentum through Multifunctional Innovation
Competitive Landscape
Leading Players Benefit From Innovation and Sustainability
New Launches and Emerging Trends Shape Competition
Channels
Supermarkets and E-Commerce Drive Home Care Sales
Economic Context
Consumer Context
Country Reports Disclaimer

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