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Global Business Travelers’ Airport Retail Trends, 2012–2013

Published by: Canadean Ltd

Published: Oct. 13, 2012 - 280 Pages

1 Introduction: 1.1 What is This Report About?; 1.2 Definitions; 1.3 Methodology; 1.4 Profile of Survey Respondents: Global Airport Retail Industry
2 Executive Summary
3 Global Airport Retail Trends: Business Travelers’ Store Visits and Duration: 3.1 Business Travelers’ Average Shopping Frequency at Airport Retail Stores; 3.2 Business Travelers’ Average Time Spent at Airport Retail Outlets; 3.3 Business Travelers’ Average Time Spent Eating and Drinking in Airport Outlets; 3.4 Business Travelers’ Percentage Volume of Shopping at Airport Retail Stores
4 Global Airport Retail Trends: Business Travelers’ Spend Activity: 4.1 Business Travelers’ Average Expenditure at Airport Outlets; 4.2 Business Travelers’ Average Expenditure on Food and Beverage at Airport Outlets; 4.3 Business Travelers’ Expenditure on Product Categories; 4.4 Business Travelers’ Planned Change in Shopping Expenditure at Airport Retail Stores
5 Business Travelers’ Purchasing Trends at Airport Retail Stores: 5.1 Business Travelers’ Purchases at Airport Retail Stores: Impulsive vs. Pre-planned; 5.2 Business Travelers’ Product Trends at Airport Retail Stores: Impulsive vs. Pre-planned; 5.3 Significance of Websites in Pre-Planned Purchases: Business Travelers; 5.4 Frequency of Utilization by Business Travelers: ‘Shop and Collect’ Facilities
6 Global Business Travelers’ Survey: Product Trends at Airport Retail Stores: 6.1 Most Visible Products in Airport Retailing by Business Travelers; 6.2 Most Popular Products in Airport Retailing by Business Travelers
7 Global Business Travelers’ Trends: Airport Retail Dynamics: 7.1 Business Travelers’ Key Drivers of Demand Growth in Airport Retail; 7.2 Business Travelers’ Leading Concerns in Shopping at Duty-free Outlets; 7.3 Significance of Brand Selection of Business Travelers during Product Purchase
8 Global Business Travelers: Future Developments for Business Growth: 8.1 Promotional Offers for Better Footfall; 8.2 Frequently Used Payment Facilities by Business Travelers; 8.3 Business Travelers: Leading Airports with the Best Retail Experience; 8.4 Expectations of Additional Facilities in Airport Retail Outlets, 2012–2013 (Open-end)
9 Appendix: 9.1 About Canadean; 9.2 Disclaimer
List of Tables: Table 1: European Business Traveler Survey Respondents by Annual Income (%), 2012; Table 2: European Business Traveler Survey Respondents by Gender (%), 2012; Table 3: European Business Traveler Survey Respondents by Age (%), 2012; Table 4: European Business Traveler Survey Respondents by Travel Frequency (%), 2012; Table 5: North American Business Traveler Survey Respondents by Annual Income (%), 2012; Table 6: North American Business Traveler Survey Respondents by Travel Frequency (%), 2012; Table 7: North American Business Traveler Survey Respondents by Gender (%), 2012; Table 8: North American Business Traveler Survey Respondents by Age (%), 2012; Table 9: Asia-Pacific Business Traveler Survey Respondents by Annual Income (%), 2012; Table 10: Asia-Pacific Business Traveler Survey Respondents by Gender (%), 2012; Table 11: Asia-Pacific Business Traveler Survey Respondents by Age (%), 2012; Table 12: Asia-Pacific Business Traveler Survey Respondents by Travel Frequency (%), 2012; Table 13: Average Shopping Frequency of Business Travelers at Airport Duty-free Retail Stores by Age, Europe (%), 2012; Table 14: Average Shopping Frequency of Business Travelers at Airport Duty paid Retail Stores by Age, North America (%), 2012; Table 15: Average Shopping Frequency of Business Travelers at Airport Duty-free Retail Stores by Age, Asia-Pacific (%), 2012; Table 16: Average Shopping Frequency of Business Travelers at Airport Duty Paid Retail Stores by Age, Asia-Pacific (%), 2012; Table 17: Average Shopping Frequency of Business Travelers at Airport Duty paid Retail Stores by Gender, Europe (%), 2012; Table 18: Average Shopping Frequency of Business Travelers at Airport Duty paid Retail Stores by Gender, North America (%), 2012; Table 19: Average Shopping Frequency of Business Travelers at Airport Duty-free Retail Stores by Gender, Asia-Pacific (%), 2012; Table 20: Average Shopping Frequency of Business Travelers at Airport Duty-free Retail Stores by Annual Income, Europe (%), 2012; Table 21: Average Shopping Frequency of Business Travelers at Airport Duty paid Retail Stores by Income, Europe (%), 2012; Table 22: Average Shopping Frequency of Business Travelers at Airport Duty Paid Retail Stores by Income, North America (%), 2012; Table 23: Average Shopping Frequency of Business Travelers at Airport Duty Paid Retail Stores by Annual Income, Asia-Pacific (%), 2012; Table 24: Average Time Spent by Business Travelers at Airport Duty-free Retail Outlets by Age, Europe (%), 2012; Table 25: Average Time Spent by Business Travelers at Airport Duty Paid Retail Outlets by Age, Europe (%), 2012; Table 26: Average Time Spent by Business Travelers at Airport Duty-free Retail Outlets by Age, Asia-Pacific (%), 2012; Table 27: Average Time Spent by Business Travelers at Airport Duty Paid Retail Outlets by Gender, Europe (%), 2012; Table 28: Average Time Spent by Business Travelers at Airport Duty-free Retail Outlets by Gender, North America (%), 2012; Table 29: Average Time Spent by Business Travelers at Airport Duty-free Retail Outlets by Gender, Asia-Pacific (%), 2012; Table 30: Average Time Spent by Business Travelers at Airport Duty Paid Retail Outlets by Gender, Asia-Pacific (%), 2012; Table 31: Average Time Spent by Business Travelers at Airport Duty paid Retail Outlets by Annual Income, Europe (%), 2012; Table 32: Average Time Spent by Business Travelers at Airport Duty-free Retail Outlets by Annual Income, North America (%), 2012; Table 33: Average Time Spent by Business Travelers at Airport Duty-free Retail Outlets by Annual Income, Asia-Pacific (%), 2012; Table 34: Average Time Spent by Business Travelers at Airport Duty Paid Retail Outlets by Annual Income, Asia-Pacific (%), 2012; Table 35: Average Time Spent by Business Travelers Eating and Drinking in Airport Outlets by Age, North America (%), 2012; Table 36: Average Time Spent by Business Travelers Eating and Drinking in Airport Outlets by Gender, North America (%), 2012; Table 37: Average Time Spent by Business Travelers Eating and Drinking in Airport Outlets by Annual Income, North America (%), 2012; Table 38: Business Travelers’ Percentage Volume of Shopping at Airport Retail Stores by Age, Europe (% of Total Retail Spend), 2012; Table 39: Business Travelers’ Percentage Volume of Shopping at Airport Retail Stores by Age, North America (% of Total Retail Spend), 2012; Table 40: Business Travelers’ Percentage Shopping at Airport by Gender, North America (% of Total Retail Spend), 2012; Table 41: Business Travelers’ Percentage Volume of Shopping at Airport Retail Stores by Annual Income, Europe (% of Total Retail Spend); Table 42: Business Travelers’ Percentage Volume of Shopping at Airport Retail Stores by Annual Income, Asia-Pacific (% of total retail spend in 2012); Table 43: Business Travelers’ Average Expenditure at Duty Paid Airport Outlets by Age, Europe (%), 2012; Table 44: Business Travelers’ Average Expenditure at Duty-free Airport Outlets by Age, North America (%), 2012; Table 45: Business Travelers’ Average Expenditure at Duty Paid Airport Outlets by Age, Asia-Pacific (%), 2012; Table 46: Business Travelers’ Average Expenditure at Duty Paid Airport Outlets by Gender, Europe (%), 2012; Table 47: Business Travelers’ Average Expenditure at Duty paid Airport Outlets by Gender, North America (%), 2012; Table 48: Business Travelers’ Average Expenditure at Duty Paid Airport Outlets by Gender, Asia-Pacific (%), 2012; Table 49: Business Travelers’ Average Expenditure at Duty-free Airport Outlets by Annual Income, North America (%), 2012; Table 50: Business Travelers’ Average Expenditure at Duty-free Airport Outlets by Annual Income, Asia-Pacific (%), 2012; Table 51: Business Travelers’ Average Expenditure at Duty Paid Airport Outlets by Annual Income, Asia-Pacific (%), 2012; Table 52: Business Travelers’ Average Expenditure at Duty-Free Airport Outlets by International Travel Frequency, Europe (%), 2012; Table 53: Travelers’ Average Expenditure at Duty-free by Travel Frequency, North America (%), 2012; Table 54: Business Travelers’ Average Expenditure at Duty paid Airport Outlets by Travel Frequency, North America (%), 2012; Table 55: Business Travelers’ Average Expenditure at Duty Paid Airport Outlets by Travel Frequency, Asia-Pacific (%), 2012; Table 56: Business Travelers’ Average Expenditure at Duty Paid Airport Outlets by Domestic Travel Frequency, Europe (%), 2012; Table 57: Business Travelers’ Average Expenditure at Duty paid Airport Outlets by Travel Frequency, North America (%), 2012; Table 58: Business Travelers’ Average Expenditure at Duty-free Airport Outlets by Domestic Travel Frequency, Asia-Pacific (%), 2012; Table 59: Business Travelers’ Average Expenditure on Food and Beverage at Airport Outlets by Age, Europe (%), 2012; Table 60: Business Travelers’ Average Expenditure on Food and Beverage at Airport Outlets by Age, Asia-Pacific (%), 2012; Table 61: Business Travelers’ Average Expenditure on Food and Beverages at Airport Outlets by Gender (% North American Respondents), 2012; Table 62: Business Travelers’ Average Expenditure on Food & Beverage at Airport Outlets by Gender (% Asia-Pacific Respondents), 2012; Table 63: Business Travelers’ Average Expenditure on Food and Beverages at Airport Outlets by Annual Income (% North American Respondents), 2012; Table 64: Business Travelers’ Average Expenditure on Food and Beverage at Airport Outlets by Annual Income (% Asia-Pacific Respondents), 2012; Table 65: Business Travelers’ Average Expenditure on Product Categories, North America (US$), 2012; Table 66: Business Travelers’ Planned Change in Shopping Expenditure at Airport Retail Stores (% European Respondents), 2012; Table 67: Business Travelers’ Planned Change in Shopping Expenditure at Airport Retail Stores (% North American Respondents), 2012; Table 68: Business Travelers’ Planned Change in Shopping Expenditure at Airport Retail Stores (% Asia-Pacific Respondents), 2012; Table 69: Business Travelers’ Planned Change in Shopping Expenditure at Airport Retail Stores by Age, Europe (%), 2012; Table 70: Business Travelers’ Planned Change in Shopping Expenditure at Airport Retail Stores by Age, North America (%), 2012; Table 71: Business Travelers’ Planned Change in Shopping Expenditure at Airport Retail Stores by Age, Asia-Pacific (%), 2012; Table 72: Business Travelers’ Planned Change in Shopping Expenditure at Airport Retail Stores by Annual Income, Europe (%), 2012; Table 73: Business Travelers’ Planned Change in Shopping Expenditure at Airport Retail Stores by Annual Income, North America (%), 2012; Table 74: Business Travelers’ Planned Change in Shopping Expenditure at Airport Retail Stores by Annual Income, Asia-Pacific (%), 2012; Table 75: Business Travelers’ Purchases at Airport Retail Stores: Impulsive vs. Pre-planned by Age, Europe (%), 2012; Table 76: Business Travelers’ Purchases at Airport Retail Stores: Impulsive vs. Pre-planned by Age, North America (%), 2012; Table 77: Business Travelers’ Purchases at Airport Retail Stores: Impulsive vs. Pre-planned by Gender, Europe (%), 2012; Table 78: Business Travelers’ Purchases at Airport Retail Stores: Impulsive vs. Pre-planned by Gender, North America (%), 2012; Table 79: Business Travelers’ Purchases at Airport Retail Stores: Impulsive vs. Pre-planned by Gender, Asia-Pacific (%), 2012; Table 80: Business Travelers’ Purchases at Airport Retail Stores: Impulsive vs. Pre-planned by Annual Income, Europe (%), 2012; Table 81: Business Travelers’ Purchases at Airport Retail Stores: Impulsive vs. Pre-planned by Annual Income, North America (%), 2012; Table 82: Business Travelers’ Product Trends at Airport Retail Stores: Impulsive vs. Pre-planned, Europe (%), 2012; Table 83: Business Travelers’ Product Trends at Airport Retail Stores: Impulsive vs. Pre-planned, North America (%), 2012; Table 84: Business Travelers’ Product Trends at Airport Retail Stores: Impulsive vs. Pre-planned, Asia-Pacific (%), 2012; Table 85: Business Travelers’ Pre-planned Product Trends at Airport Retail Stores by Age, Asia-Pacific (%), 2012; Table 86: Business Travelers’ Pre-planned Product Trends at Airport Retail Stores by Gender, Europe (%), 2012; Table 87: Business Travelers’ Impulsive Product Trends at Airport Retail Stores by Gender, Europe (%), 2012; Table 88: Business Travelers’ Pre-planned Product Trends at Airport Retail Stores by Gender, North America (%), 2012; Table 89: Business Travelers’ Impulsive Product Trends at Airport Retail Stores by Gender, North America (%), 2012

Abstract

Product Synopsis

“Global Business Travelers’ Airport Retail Trends, 2012–2013” is a new report by Canadean that analyzes trends in airport retail and explores how opportunities and demand are set to change in 2012–2013. Furthermore, this report not only provides a comprehensive overview of business travelers visits and time spent at airport retail stores in 2012, but also showcases average expenditure. Additionally, it identifies average expenditure on food and beverages. This report identifies the product and purchasing trends at airport retail outlets, and the significance of websites in pre-planned purchases. In addition, this report outlines the key products that occupy the most airport retail space, and the survey analyzes the most popular products purchased by business travelers at airport retail outlets. Furthermore, the report provides insight into the key drivers that help promote frequent visits and identifies the most important business travelers concerns in purchasing at duty-free outlets. The report also provides access to information categorized by age, gender, annual income, and travel frequency.

Introduction and Landscape

Why was the report written?
This report is the result of an extensive survey drawn from Canadean’s exclusive panel of global business travelers. This report provides the reader with a definitive analysis of trends in airport retail and explores how opportunities and demand are set to change in 2012–2013. Furthermore, this report not only grants access to the opinions and purchasing behaviors of travelers, but also examines their expectations of total expenditure in airport retail outlets and necessary developments for better business travelers footfall. The report also provides access to information categorized by age, gender, annual income, and travel frequency.

What is the current market landscape and what is changing?
The average expenditure of European travelers per visit to duty-free and duty paid airport retail outlets is US$76 and US$51 respectively.

What are the key drivers behind recent market changes?
‘Utilization of time’, ‘last minute gifts’, and ‘renowned brands at discounted prices’ as the most important motivational factors of purchases at airport retail stores as identified by the business travelers from North America.

What makes this report unique and essential to read?
“Global Business Travelers’ Airport Retail Trends, 2012–2013” is a new report by Canadean that analyzes trends in airport retail and explores how opportunities and demand are set to change in 2012–2013. Furthermore, this report not only provides a comprehensive overview of business travelers visits and time spent at airport retail stores in 2012, but also showcases average expenditure. Additionally, it identifies average expenditure on food and beverages. This report identifies the product and purchasing trends at airport retail outlets, and the significance of websites in pre-planned purchases. In addition, this report outlines the key products that occupy the most airport retail space, and the survey analyzes the most popular products purchased by business travelers at airport retail outlets. Furthermore, the report provides insight into the key drivers that help promote frequent visits and identifies the most important business travelers concerns in purchasing at duty-free outlets. The report also provides access to information categorized by age, gender, annual income, and travel frequency.

Key Features and Benefits

Projects opinions and purchasing behaviors of travelers and examines their expectations of total expenditure in airport retail outlets and necessary developments for better business travelers footfall.

Reveals the average expenditure of global business travelers per visit to duty-free and duty paid airport retail outlets.

Uncover key challenges and opportunities in shopping at duty-free and duty paid outlets and identify the key actions required to overcome the challenges.

Perceive the significance of pre-planned and impulsive buying behaviors at airport retail outlets.

Identify key product categories that occupy the most airport retail space and recognize the most popular products purchased in the last six months at airport retail outlets.

Key Market Issues

Overall, Asia-Pacific business travelers declared that 46% of their purchases at duty-free airport retail stores were pre-planned, while 54% of purchases were impulsive in the last six months.

In total, according to the European business travelers, 56% of their overall purchases made at duty paid airport retail outlets turned out to be ‘impulsive’, whereas the remaining 44% constituted ‘pre-planned’ purchases in 2012.

North American business travelers identified ‘food, beverages and tobacco’, ‘books, news and stationery, ‘perfumes, cosmetics and personal care’ and ‘apparel, accessories and luxury goods’ as the leading product categories that occupy the most airport retail space.

Business travelers from Asia-Pacific purchased ‘tobacco’, ‘alcoholic beverages’, ‘perfumes, cosmetics and personal care’, and ‘jewelry, watches and accessories’ products more from duty-free airport retail shops in the last six months.

In total, 75%, 66%, and 65% of European business travelers identified ‘printed media’, ‘stationery and cards’, and ‘food and non-alcoholic beverages’ respectively as key products purchased from ‘duty paid’ shops.

Key Highlights

According to calculations, the average time spent by a business travelers from North America at duty-free airport retail outlets is ‘22 min’, as compared with ‘19 minutes’ at duty paid outlets.

Overall, 24% of business travelers from Asia-Pacific spent US$11–US$15 per visit on food and beverages, while 23% spent US$5–US$10.

In total, 8% of business travelers from the European region used the ‘shop and collect’ facility at airport retail stores within the last six months.

‘Art and craft’, ‘food and non-alcoholic beverage’, and ‘stationery and cards’ are the most important within the ‘domestic brand’ category, while ‘consumer electronics’, ‘luggage and leather goods’ and ‘perfumes, cosmetics and personal care’ are significant within the ‘global brands’ category, as identified by the business travelers from North America.

‘Promoting price advantages over city-center retailers’ and ‘adapting offers to passenger profiles’ are key activities that optimize the business of airport retailers, as identified by 83% and 58% of respondents from Asia-Pacific respectively.

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Global Business Travelers’ Airport Retail Trends, 2012–2013

Table of Contents

Abstract

US: 800.298.5699

Int'l: +1.240.747.3093