Air Care in Brazil

Published by: Euromonitor International

Published: Aug. 20, 2012 - 28 Pages


Table of Contents

AIR CARE IN BRAZIL
Euromonitor International
August 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2006-2011
Table 2 Sales of Air Care by Category: % Value Growth 2006-2011
Table 3 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2011
Table 4 Air Care Fragrances Rankings by Value 2006-2011
Table 5 Air Care Company Shares 2007-2011
Table 6 Air Care Brand Shares 2008-2011
Table 7 Forecast Sales of Air Care by Category: Value 2011-2016
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2011-2016
Bombril SA in Home Care (brazil)
Strategic Direction
Key Facts
Summary 1 Bombril SA: Key Facts
Summary 2 Bombril SA: Operational Indicators
Company Background
Production
Summary 3 Bombril SA: Production Statistics 2011
Competitive Positioning
Summary 4 Bombril SA: Competitive Position 2011
Ceras Johnson Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 5 Ceras Johnson Ltda: Key Facts
Company Background
Production
Summary 6 Ceras Johnson Ltda: Production Statistics 2011
Competitive Positioning
Summary 7 Ceras Johnson Ltda: Competitive Position 2011
Reckitt Benckiser (brasil) Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 8 Reckitt Benckiser (Brasil) Ltda: Key Facts
Company Background
Production
Summary 9 Reckitt Benckiser (Brasil) Ltda: Production Statistics 2011
Competitive Positioning
Summary 10 Reckitt Benckiser (Brasil) Ltda: Competitive Position 2011
Executive Summary
Higher-value Products Drive Sales in Home Care
Growing Demand for Convenient Products
Investment in Acquisition To Remain Competitive
Grocery Retailers Dominates the Distribution of Home Care Products
Value-added Products Will Continue To Push Up Sales
Key Trends and Developments
Investment in Acquisitions and Product Extensions To Remain Competitive
Informality and Home-made Products Are Challenges To Home Care
Consumers Look for Convenience and Efficiency in Home Care Products
the Rise of Eco-friendly Products Is Encouraged by the National Policy on Solid Waste
Market Indicators
Table 9 Households 2006-2011
Market Data
Table 10 Sales of Home Care by Category: Value 2006-2011
Table 11 Sales of Home Care by Category: % Value Growth 2006-2011
Table 12 Home Care Company Shares 2007-2011
Table 13 Home Care Brand Shares 2008-2011
Table 14 Penetration of Private Label by Category 2006-2011
Table 15 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 16 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 17 Forecast Sales of Home Care by Category: Value 2011-2016
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 11 Research Sources

Abstract

Air care was one of the best performing categories within home care in 2011. Rising disposable incomes, combined with investment by the leading manufacturers in novelties and strong advertising campaigns, contributed to the strong performance experienced by air care in 2011 and over the review period. Air care products used to be considered superfluous, mainly by low-income consumers, and now such products are considered decorative items, and are believed to provide wellbeing to homes.

Euromonitor International's Air Care in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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