Youth retail insight

Published by: Youth Research Partners

Published: Aug. 1, 2012 - 11 Pages


Table of Contents

1.Cover
2.Licensing and Copyrights
3.Executive summary
4.chart - Younger generations bigger per trip spender
5.chart - Younger generations spend more
6.chart - Youth lead the discovery process
7.chart - Youth are most influenced by peer recommendation
8.chart - Youth prefer face-to-face communication
9.chart - Shoppers use smartphones in-store to involve friends in the shopping experience
10.case study - Apple Store: retail space as social space pays off
11.Need more insights and data?

Abstract

There is a common myth that having young people hanging out in stores is detrimental to sales. Some retailers respond to this myth by establishing rules such as age-based curfew and insisting on parental escort. This research briefing looks at the reality behind this myth and how retailers can actually increase their retail space efficience by involving youth in the process. Specifically, the briefing answers these three questions:

1. What is the direct and indirect impact of youth on sales?
2. How can retailers use peer recommendation to increase youth revenue?
3. How can turning retail space into social space benefit retailers?

Get full details about this report >>
 
Learn more about this product


Price and delivery options
See related reports or call the number below for help from a research specialist.

US: 800.298.5699

Int'l: +1.240.747.3093

 

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 400,000 market research reports, company profiles and country profiles from over 720 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.