Does Price Impact Youth Loyalty?

Published by: Youth Research Partners

Published: Aug. 1, 2012 - 14 Pages


Table of Contents

1.Cover
2.Licensing & Copyrights
3.Executive Summary: Churn and Price
4.Executive Summary: Churn and Price Competition
5.Executive Summary: Churn and Experience
6.Executive Summary: Churn and Influence
7.Drive Profit through Loyalty not Price
8.Discounting Undermines Loyalty
9.Experience Drives Loyalty
10.Experience #Fails Drive Churn
11.Focus on Reducing Pain Points
12.Frontline Key to Loyalty
13.Churn is a Social Process
14.Get more from the Youth Research Store

Abstract

In this report we look at the impact of mobile price on youth loyalty (measured as churn rates).

Mobile operators have traditionally employed 3 tactics in churn reduction:

1.price discounting
2.handset range
3.customer service.

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