Air Care in Austria

Published by: Euromonitor International

Published: Aug. 6, 2012 - 21 Pages


Table of Contents

AIR CARE IN AUSTRIA
Euromonitor International
August 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2006-2011
Table 2 Sales of Air Care by Category: % Value Growth 2006-2011
Table 3 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2011
Table 4 Air Care Fragrances Rankings by Value 2006-2011
Table 5 Air Care Company Shares 2007-2011
Table 6 Air Care Brand Shares 2008-2011
Table 7 Forecast Sales of Air Care by Category: Value 2011-2016
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2011-2016
Erdal GmbH in Home Care (austria)
Strategic Direction
Key Facts
Summary 1 Erdal GmbH: Key Facts
Summary 2 Erdal GmbH: Operational Indicators
Company Background
Production
Summary 3 Erdal GmbH: Production Statistics 2011
Competitive Positioning
Summary 4 Erdal GmbH: Competitive Position 2011
Executive Summary
Volume Sales Drop Due To Success of Concentrated, Multifunctional Products
Sustainability Increasingly Matters
Power of International Brand Manufacturers Remains Unbroken
Internet Retailing Yet To Really Take Off in Austria for Home Care Products
green, Multifunctional Variants Will Resist Stagnation in the Forecast Period
Key Trends and Developments
Consumers in Their 20s Drive Demand for Convenient Formats in Home Care
Sustainability and Care for the Environment: Growing Themes in Home Care
Ageing Society Favours Branded Products
Private Label Is Aided by Consumer Polarisation
Time-poor Consumers Seek Quicker Cleaning Solutions
Market Indicators
Table 9 Households 2006-2011
Market Data
Table 10 Sales of Home Care by Category: Value 2006-2011
Table 11 Sales of Home Care by Category: % Value Growth 2006-2011
Table 12 Sales of Home Care by Region: Value 2006-2011
Table 13 Sales of Home Care by Region: % Value Growth 2006-2011
Table 14 Home Care Company Shares 2007-2011
Table 15 Home Care Brand Shares 2008-2011
Table 16 Penetration of Private Label by Category 2006-2011
Table 17 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 18 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 19 Forecast Sales of Home Care by Category: Value 2011-2016
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Sources
Summary 5 Research Sources

Abstract

The influx of innovations and the consequential increase in complexity and extension in the product range led to a dynamic growth of 6% in value terms in 2011. Consumers continued decorating their home with air care products that create a special ambience and mood or even have aromas with therapeutic effects.

Euromonitor International's Air Care in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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