Luxury Travel Snapshot Report 2012

Published by: Unity Marketing Inc.

Published: Aug. 2, 2012 - 87 Pages

Table of Contents

Introduction

Unity Marketing's annual state of the luxury market report

Key Findings

Luxury Tracking Survey Methodology

Figure 1:Survey Sample Income Distribution for Weighting

Figure 2: Real and Weighted Survey Samples, 2008-2011

Luxury Trend Report Included with Luxury Report 2012

Sample Demographics

Income Demographics

Figure 3: Income Demographics, 2008-2011

Net Worth

Figure 4: Net Worth

Gender

Figure 5: Gender

Age Distribution

Figure 6: Age Distribution

Generations

Figure 7: Generations of Affluents

Other Demographic Variables

Figure 8: Marital Status

Figure 9: Home Ownership

Figure 10: Ethnicity

Occupation & Employment

Figure 11 Occupation

Figure 12: Employment

Chapter 1— About the Luxury Market

At the Start of 2012, the LCI Takes a Sharp Turn Down

Figure 13: Luxury Consumption Index (LCI)

Luxury Marketers>> Take Action

This Year in Luxury

Figure 14: Total Luxury Consumer Spending Quarter-to-Quarter 2009 thru 2011

Figure 15: Quarterly Percentage Change in Luxury Consumer Spending 2009 thru 2011

Figure 16: Quarterly Luxury Consumer Spending 2009-2010 by Income Segment

Figure 17: Purchase Incidence Luxury 2009-2011

Future of Luxury Market

Figure 18: U.S. Households by Income

Luxury Marketers: Take Action>>

Demographics of Affluence

Figure 19: Segments within the Top Income Quintile

Figure 20: Average Income of Top Quintile Households

More Demographic Characteristics of Affluent Consumer Market

Diversity among Affluents

Figure 21: Number Affluent Households by Ethnicity

Figure 22: Top 20% Income earners by Ethnicity

Age of Affluence

Figure 23: Income by Age

Figure 24: Number of Consumers in Window of Affluence

Figure 25: Population Projections 25-54 through 2020

Luxury Marketers: Take Action>>

New Luxury Market Paradigm — From Things to Experiences

Figure 26: Source of Greatest Luxury Satisfactions (3Q2011)

Luxury Marketers>> Take Action

Demographic distinctive

Figure 27: Source of Greatest Luxury Satisfactions by Age

Luxury Marketers: Take Action>>

Figure 28: Experience as Source of Greatest Personal Satisfaction by Generation (2011)

Chapter 2 – About the Luxuries Affluent Consumers Purchase and How Much They Spend

Overall Demand for Luxury

Figure 29: Overall Luxury Purchase Incidence (All Affluent Consumers) 2008-2011

>> Luxury Marketers: Take Action

Luxury Purchase Incidence

Figure 30: Luxury Purchase Incidence, 2008-2011

Luxury Consumers’ Average Spending

Figure 31: Average Spending on Luxury, 2008-2011

Figure 32: Change in Spending Detail, 2009-2011

Luxury Spending by Income Segments

Figure 33: Luxury Spending by Income Segment,2009-2011

Luxury Spending by Age Segment

Figure 34: Luxury Spending by Age – 44 and Under and 45 and Over. 2009-2011

Luxury Spending by Gender

Figure 35: Luxury Spending by Gender, 2009-2011

Chapter 3 — Experiential Luxury Purchases Detail Findings

Purchase Incidence of Experiential Luxuries

Figure 36: Experiential Purchase Incidence, 2008-2011

Spending on Experiential Luxuries

Figure 37: Experiential Luxury Spending, 2008-2011

Experiential Luxury Spending by Demographic Segments

Figure 38: Experiential Spending by Demographic Segment 2008-2011

Luxury Travel — Purchase Details

Travel Purchase Overview

Figure 39: Domestic and Foreign Travel Purchases Overview, 2009-2011

Foreign Travel Choices

Figure 40: Type of Foreign Travel Bought

Domestic Travel Choices

Figure 41: Type of Domestic Travel Bought

Number of Days for Travel

Amount Spent on Luxury Travel

Figure 42: Travel Spending by Demographic Segment 2008-2011

Attitudes toward Luxury Travel

Figure 43: Attitudes about Luxury Travel

Luxury Hotel Brand Preferences

Figure 44: Luxury Hotel Brand Usages

Luxury Cruise Brand Preferences

Figure 45: Luxury Cruise Brand Usage

Abstract

Luxury Travel Snapshot Report 2012

"Just the Facts, Ma'am" Report on the Luxury Market for Travel Released

Unity Marketing has just released a short, but sweet report with key facts and figures on the luxury market for wine and spirits. Entitled the Luxury Travel Snapshot Report 2012, this succinct trend report presents the busy marketer with "just the facts, ma'am" in order to help them assess opportunities and shifts in what wine and spirit products affluent consumers are buying and how much they are spending.

It includes details, facts and figures taken from Unity Marketing's Luxury Report 2012: The Ultimate Guide to the Luxury Consumer Market, which is based upon quarterly surveys among 1,000-1,200 affluent consumers (incomes $100,000 and above) conducted throughout 2007, 2008, 2009, 2010 and 2011.

Contained in this new concise snapshot report are these essential facts and figures that can give direction to luxury marketers' business and strategic plans.

What types of luxury travel experiences are of most of interest to affluent consumers and how these items are trending year-over-year both in terms of purchase incidence and spending.

Trends are reported in foreign and domestic travel experiences, including types and number of vacations including short break and long stay.

Trends in purchase and spending in the travel category.

Which demographic segments of affluent consumers are increasing their spending, and which are still cutting back on luxury wine and spirits purchases.

Luxury hotel brands preferred by luxury travelers and trends in hotel brand usage.

Plus the report includes critical data on the demographics of the affluent market to add perspective to luxury marketers' understanding of their target market.

"This report is written specifically for marketers that want the most up-to-date and salient facts to help them understand the trends in the current market and ways they can address their challenges. Unlike Unity Marketing's in-depth market research reports, this snapshot report gives the marketer the most important consumer data that will bring dimension to business planning. It doesn't overwhelm the busy executive with a lot of excess baggage they don't need, but presents them with the facts and figures they need to make decisions," explains Pam Danziger, president of Unity Marketing and author of Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience.

Get full details about this report >>

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