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Blacks and Entertainment - US - July 2012

Published by: Mintel International Group Ltd.

Published: Jul. 1, 2012 - 106 Pages

SCOPE AND THEMES: What you need to know; Definition; Data sources; Consumer survey data; Advertising; Abbreviations and terms; Abbreviations; Terms
ISSUES IN THE MARKET: How is Black consumer spending on entertainment changing?; Are book publishers missing the mark with Black consumers?; What can movie theaters do to increase revenue?
EXECUTIVE SUMMARY: The market; Market factors; Figure 1: Changes in household expenditure on entertainment compared to a year ago,; by gender and age,; April 2012; Black consumers aged 18-34; Figure 2: Generations, by race/Hispanic origin, 2011; Entertainment preferences of the Black consumer; Entertainment events attended by Black consumers; Figure 3: Events attended in the previous year, by Black consumers, April 2012; Sports viewed; Figure 4: Top five sports viewed by Black consumers in the past 12 months, by race/Hispanic origin,; October 2010-November 2011; Frequency of movie attendance; Figure 5: Frequency of attending movie theaters in the past year, by gender and age, April 2012; Top five online activities; Figure 6: Top five online or internet activities realized in the last 30 days by Black consumers,; by race/Hispanic origin, October 2010-November 2011; Black consumers are the least likely to purchase games and toys; Figure 7: Games and toys purchased in the last 12 months, by race/Hispanic origin,; October 2010-November 2011; The consumer; U.S. Black population; Figure 8: Population, by race/Hispanic origin, 2007-17; Presence and ages of children in the household; Figure 9: Presence and ages of children in the household, by race/Hispanic origin, 2011; Purchasing power; Figure 10: Purchasing power, by race/Hispanic origin, 1990-2015; What we think
INSIGHTS AND OPPORTUNITIES: Outdoor festivals and street fairs are marketing opportunities; Turning family reunions into entertainment events
INSPIRE INSIGHTS: Trend: Click and Connect; Trend: Extend My Brand
THE BLACK ENTERTAINMENT CONSUMER: Key points; Changes in household expenditure on entertainment; Figure 11: Changes in household expenditure on entertainment, by gender and age, April 2012; Blacks and Asians are more likely to increase spending on live entertainment; Figure 12: Expected change in spending on live entertainment, by race/Hispanic origin, July 2011; Who accompanies Black consumers to events; Figure 13: Who accompanies Black consumers to events, April 2012; Household income and its impact on events parents attend with children; Figure 14: Type of events that Black consumers were accompanied by children, by household income,; April 2012; Gathering information on events; Figure 15: Ways in which Black consumers gather information about and/or buy tickets for entertainment; events, by frequency of usage, April 2012; Social networking sites as a source of entertainment information; Figure 16: Ways in which Black consumers gather information about and/or purchase tickets for; entertainment events, by age, April 2012; Attendance influencers; Figure 17: Influencers when attending an entertainment event, by gender and age, April 2012
ENTERTAINMENT ACTIVITIES: Key points; Entertainment activities; Types of activities attended; Figure 18: Events attended in the past year, by gender and age, April 2012; Books; Black fiction and book clubs; Likelihood of purchasing a book and type of book; Figure 19: Likelihood of purchasing books (not e-books) and type of book, by race/Hispanic origin,; October 2010-November 2011; Place of purchase of books; Figure 20: Place of purchase of books (not e-books) in the past year, by race/Hispanic origin,; October 2010-November 2011; E-books; Figure 21: Likelihood of reading/listening to e-books, by race/Hispanic origin, October 2010-November 2011; Type of device used for downloading book; Figure 22: Type of device used for downloading a book from the internet, by gender and age, April 2012; Sports; Sports viewed; Figure 23: Sports viewed in the past 12 months, by race/Hispanic origin, October 2010-November 2011; Figure 24: Sports watched – regular seasonal, by gender and age, October 2010-November 2011; Sports attended; Figure 25: Sports events attended, by race/Hispanic origin, October 2010-November 2011; Figure 26: Sports events attended, by household income, October 2010-November 2011; Black sports fans are the most receptive to game-time advertising; Figure 27: Attitudes toward sports advertising, by race/Hispanic origin, February 2012
MOVIES: Key points; Frequency of going to the movies; Figure 28: Frequency of movie attendance in the last 90 days, by race/Hispanic origin,; October 2010-November 2011; Figure 29: Frequency of attending movie theaters in the past year, by gender and age, April 2012; Genre of movies viewed; Figure 30: Type of movie usually viewed, by race/Hispanic origin, October 2010-November 2011; Movie preferences by Black consumers; Figure 31: Type of movies usually viewed, by gender and age, October 2010-November 2011; Movies in 3-D; Figure 32: Likelihood of watching a movie in 3-D, by race/Hispanic origin, October 2010-November 2011; Search tools used for movie information; Figure 33: Where Black consumers search for movie times and locations, by age, April 2012; Purchase movie tickets; Figure 34: Ways in which Black consumers purchase movie tickets, by gender and age, April 2012; Ticketing system; Figure 35: Black consumers who might be interested in cell phone-based ticketing system,; by gender and age, April 2012; Items purchased at the theater; Figure 36: Items purchased at the movie theater, by gender and age, April 2012
THE BLACK ONLINE ENTERTAINMENT CONSUMER: Key points; Online activities; Online banking is the second most popular online activity among Black consumers; Figure 37: Online or internet activities realized in the last 30 days, by race and Hispanic origin,; October 2010-November 2011; Women aged 35-54 are the most likely group to purchase online; Figure 38: Online activities, by gender and age, October 2010-November 2011; Technology items utilized for online activities; Figure 39: Activities performed with various technology items, April 2012; Social media; Belonging to social websites; Figure 40: Likelihood of belonging to social sharing/networking websites, by race/Hispanic origin,; October 2010-November 2011; Black consumers aged 25-34 are the most likely to visit SNS; Figure 41: Likelihood of visiting social sharing/networking websites, by age, October 2010-November 2011; Online music; Figure 42: Technology device used for downloading music, by gender age, April 2012; Online video; Figure 43: Devices used for downloading video, TV shows, movies from the internet, by gender and age,; April 2012; Downloading video games from the internet; Figure 44: Device used for downloading a video game from the internet, gender and age, April 2012
GAMES AND TOYS: Key points; Likelihood of purchase and type of games/toys purchased; Figure 45: Games and toys purchased in the last 12 months, by race/Hispanic origin,; October 2010-November 2011; Presence of children and not household income impact purchase of games and toys; Figure 46: Games and toys, by household income, October 2010-November 2011; Figure 47: Games and toys, by presence of children in household, October 2010-November 2011; Types of games/toys purchased; Black consumers are the most likely to purchase video games; Figure 48: Type of games and toys purchased in the past 12 months, by race and Hispanic origin,; October 2010-November 2011; The Black games and toys consumer; Household income has little impact on types of games and toys purchased; Figure 49: Games and toys, by household income, October 2010-November 2011; More than half of video game buyers are from households without children; Figure 50: Games and toys, by presence of children in household, October 2010-November 2011
MARKETING STRATEGIES: Key points; TV advertising; Carpenter Theatre - Richmond Center; Figure 51: Birthday & Belle, August 26, 2011; Alvin Ailey; Figure 52: Alvin Ailey, November 28, 2011; Essence Music Festival; Figure 53: The Best In Music, June 8, 2012; Fisher-Price; Figure 54: Animal Kingdom, October 3, 2011; Event marketing; Essence Music Festival; Odunde Festival; The Bud Billiken Parade and Picnic; American Black Film Festival; Los Angeles Film Festival; African Diaspora International Film Festival; U.S. BLACK POPULATION; Key points; U.S. population by race/Hispanic origin; Figure 55: Population, by race and Hispanic origin, 2007-17; Figure 56: Population, by race/Hispanic origin, 1970-2020; Figure 57: Asian, Black, and Hispanic populations, 1970-2020; Age; Generations by race; Figure 58: Generations, by race/Hispanic origin, 2011; Black population by age; Figure 59: U.S. Black population, by age, 2006-16; Figure 60: U.S. Population, by age, 2006-16; U.S. Black geographic concentration; Figure 61: Black geographic concentration, by region, 2007; Black population by state; Figure 62: Top 10 states with largest Black population, 2011; Population by geographic concentration; Figure 63: States ranked with the highest share of Black residents, 2011; Black metros; Figure 64: Metropolitan status of Black households, 2006 and 2011; Figure 65: Top 10 states ranked by change in black population, 2000-10; Figure 66: Top 10 metropolitan areas with the largest number of Black residents, 2010; Black purchasing power; Black income; Figure 67: Median household income, by race and Hispanic origin of householder, 2010; Figure 68: Household income distribution for all households and Black households, 2010; Purchasing power by race/Hispanic origin; Figure 69: Purchasing power, by race/Hispanic origin, 1990-2015; Figure 70: Purchasing power, by race/Hispanic origin, 1990-2015; Figure 71: Top 10 states/regions with the largest share of Black buying power, 2010; Figure 72: Top 10 states, by rate of growth of Black buying power, 1990-2010; Affluent Blacks; Black households; Figure 73: Average household size, by race/Hispanic origin/race of householder, 2001 and 2011; Figure 74: Presence and ages of children in the household, by race/Hispanic origin, 2011; Country of origin/heritage; African immigrants; Caribbean immigrants; Geographic location
APPENDIX—OTHER USEFUL INFORMATION: Figure 75: Likelihood of purchasing books (not e-books) and type of book, by gender,; October 2010-November 2011; Figure 76: Likelihood of reading/listening to e-books, by gender, October 2010-November 2011; Figure 77: Frequency of visiting social sharing/networking websites, by age, October 2010-November 2011; Figure 78: Who accompanied Black consumers to live concerts, musical performances, and street fairs,; by gender and age, April 2012; Figure 79: Who accompanied Black consumers to art exhibits and museums, by gender and age,; April 2012; Figure 80: Who accompanied Black consumers to movie theaters, by age, April 2012; Figure 81: Who accompanied Black consumers to cultural and philanthropic events and book-related; events, by age, April 2012; Figure 82: Who accompanied Black consumers to sporting and fraternity/sorority events and; family reunions, by age, April 2012; Figure 83: Events attended in the past year by Black consumers, by gender and household income,; April 2012; Figure 84: Movie attendance, by race/Hispanic origin, October 2010-November 2011; Figure 85: Likelihood of watching a movie in 3-D, by age, October 2010-November 2011
APPENDIX—TRADE ASSOCIATIONS
APPENDIX: RESEARCH METHODOLOGY
CONSUMER RESEARCH: Primary Data Analysis; Sampling; Global Market Insite (GMI); Secondary Data Analysis; Experian Simmons National Consumer Studies; Statistical Forecasting; Statistical modelling; Qualitative insight; The Mintel fan chart; Weather analogy
APPENDIX: WHAT IS MINTEL?: Mintel provides industry-leading market intelligence; Mintel Solutions:; Mintel Oxygen Reports; Mintel GNPD; Mintel Inspire; Mintel Beauty Innovation; Mintel Menu Insights; Mintel Research Consultancy; Mintel Comperemedia

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Blacks and Entertainment - US - July 2012

Table of Contents

Abstract

US: 800.298.5699

Int'l: +1.240.747.3093