Air Care in China

Published by: Euromonitor International

Published: Aug. 2, 2012 - 41 Pages


Table of Contents

AIR CARE IN CHINA
Euromonitor International
August 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2006-2011
Table 2 Sales of Air Care by Category: % Value Growth 2006-2011
Table 3 Air Care Fragrances Rankings by Value 2006-2011
Table 4 Air Care Company Shares 2007-2011
Table 5 Air Care Brand Shares 2008-2011
Table 6 Forecast Sales of Air Care by Category: Value 2011-2016
Table 7 Forecast Sales of Air Care by Category: % Value Growth 2011-2016
Procter & Gamble (guangzhou) Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 1 Procter & Gamble (Guangzhou) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Procter & Gamble (Guangzhou) Ltd: Competitive Position 2011
Shanghai Johnson Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 3 Shanghai Johnson Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Shanghai Johnson Ltd: Competitive Position 2011
Executive Summary
Growing Disposable Income Drives the Consumption
Rural Demand Boosts
Products Diversified by Efforts of Key Players
Supermarkets and Hypermarkets Remain Mainstream Channels
Home Care in China Will Maintain Healthy Growth in the Forecast Period
Key Trends and Developments
Young Small Households Boost Demand for Home Care
Leading Players Expand Product Portfolio
Rural Consumption Drives Growth
Growing Premiumisation for Home Care
Supermarkets and Hypermarkets Remain Most Important Channels
Territory Key Trends and Developments
East China
Mid China
North and North-east China
North-west China
South China
South-west China
Market Indicators
Table 8 Households 2006-2011
Market Data
Table 9 Sales of Home Care by Category: Value 2006-2011
Table 10 Sales of Home Care by Category: % Value Growth 2006-2011
Table 11 Sales of Home Care by Region: Value 2006-2011
Table 12 Sales of Home Care by Region: % Value Growth 2006-2011
Table 13 Home Care Company Shares 2007-2011
Table 14 Home Care Brand Shares 2008-2011
Table 15 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 16 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 17 Forecast Sales of Home Care by Category: Value 2011-2016
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Table 19 Forecast Sales of Home Care by Region: Value 2011-2016
Table 20 Forecast Sales of Home Care by Region: % Value Growth 2011-2016
Sources
Summary 5 Research Sources

Abstract

Overall air care enjoyed 11% current value growth in 2011, higher than the 8% review period CAGR. Growth was partly driven by the unit price increase caused by increasing costs and trading up to higher priced products among consumers. The other factor driving growth was consumption led by rural areas, where air care products maintained novelty value. In urban areas, with the improvement of life quality, consumers have demonstrated a shift away from chemical products.

Euromonitor International's Air Care in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Get full details about this report >>
 
Learn more about this product


Price and delivery options
Search Inside Report

US: 800.298.5699

Int'l: +1.240.747.3093

 

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 400,000 market research reports, company profiles and country profiles from over 720 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.