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Air Care in China

Publisher Euromonitor International
Published Mar 31, 2026
Length 35 Pages
SKU # EP21076855

Description

In 2025, air care in China recorded modest retail value growth of 2% in current terms, to reach CNY2,839 million, along with similar volume growth, supported by increased attention to air quality. The median disposable income per household in China rose, indicating growing consumer spending power, which contributed to growth. However, with a negative consumer confidence index, this growth was accompanied by a shift towards value-

Euromonitor International's Air Care in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Air Fresheners, Other Air Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

35 Pages
Air Care in China
Euromonitor International
March 2026
List Of Contents And Tables
AIR CARE IN CHINA
KEY DATA INSIGHTS
2025 DEVELOPMENTS
Air Care Products Have an Evolving Role in Consumers' Homes
KEY INDUSTRY TRENDS
CHART 1 Key Industry Trends for Air Care
INDUSTRY PERFORMANCE
CHART 2 Air Funk Strengthens Health & Wellness Positioning Amid Rising Concerns over In-Car Air Quality
Health Concerns Drive Demand for Hygiene-Focused Products
CHART 3 Bitter Melon Fragrance Gains Traction as Niche Mood-Enhancing Home Scent
Mood-Boosting Ingredients Fuel Growth in Air Care
CHART 4 Value Sales of Air Care 2020-2030
CHART 5 Volume Sales of Air Care 2020-2030
CHART 6 Value Sales of Air Care by Category 2025
WHAT'S NEXT?
Meituan and Taobao to Drive Growth through Rapid Delivery, and Consumers Look for Self-Care
CHART 7 Analyst Insight for Air Care
Liquid Air Fresheners to Remain the Largest Category and See the Strongest Growth
Ai-Powered Fragrance Creation Expected to Shape Air Care
CHART 8 Forecast Value Sales of Air Care 2020-2030
CHART 9 Forecast Value Sales of Air Care by Category 2025-2030
COMPETITIVE LANDSCAPE
Shanghai Johnson Ltd Maintains Its Lead Despite Share Decline
CHART 10 Netease Wenjian Accelerates Private Label Disruption with Affordable Perfume-Style Air Care
Private Label and Dtc Brands Are Driving Innovation and Growth
CHART 11 Company Shares of Air Care 2025
CHART 12 Brand Shares of Air Care 2025
CHANNELS
Offline Retail Remains Dominant, with Supermarkets Particularly Significant
Retail E-Commerce Accelerates Growth with Instant Delivery
CHART 13 Retail Channels of Air Care 2020-2025
ECONOMIC CONTEXT
CHART 14 Economic Context of Air Care
CHART 15 Real GDP Growth 2020-2030
CHART 16 Inflation 2020-2030
CONSUMER CONTEXT
CHART 17 Consumer Context of Air Care
CHART 18 Population 2020-2030
CHART 19 Consumer Expenditure 2020-2030
CHART 20 Population by Generation 2025
COUNTRY REPORTS DISCLAIMER
CHART 21 Key Industry Trends for Home Care
CHART 22 Lycocelle Achieved over 100% Yoy Growth in 2025 Thanks to Its Mood-Boosting Scented Liquid Detergent
CHART 23 From Tissue to Dishwashing: Botare’S Safety-First Leap
CHART 24 Ariel No-Rub Laundry Powder Revived Interest in the Declining Powder Segment
CHART 25 Value Sales of Home Care 2020-2030
CHART 26 Volume Sales of Home Care 2020-2030
CHART 27 Value Sales of Home Care by Category 2025
CHART 28 Analyst Insight for Laundry Care
CHART 29 Forecast Value Sales of Home Care 2020-2030
CHART 30 Forecast Value Sales of Home Care by Category 2025-2030
CHART 31 Company Shares of Home Care 2025
CHART 32 Brand Shares of Home Care 2025
CHART 33 Retail Channels for Home Care 2020-2025
CHART 34 Economic Context for Home Care
CHART 35 Real GDP Growth 2020-2030
CHART 36 Inflation 2020-2030
CHART 37 Consumer Context for Home Care
CHART 38 Population 2020-2030
CHART 39 Consumer Expenditure 2020-2030
CHART 40 Population by Generation 2025
HOME CARE IN CHINA
EXECUTIVE SUMMARY
Laundry Care Dominates Sales in a Low-Growth Environment
KEY DATA INSIGHTS
KEY INDUSTRY TRENDS
INDUSTRY PERFORMANCE
Lycocelle Achieves Rapid Growth with Mood-Boosting Laundry Detergent
Health and Wellness Trend Reshapes Product Development and Marketing
Effortless Living Drives Innovation in Cleaning Efficiency
WHAT'S NEXT?
Laundry Care Anticipated to Maintain Dominance with Emotional Value and Premiumisation
Smart Home Technology and Ai to Reshape the Industry Dynamics
Challenges Likely to Persist Amidst Growth Opportunities
COMPETITIVE LANDSCAPE
Liby Maintains Its Lead through Deep Penetration and a Focus on Niches
Emerging Brands Are Dynamic and Take Share From the Leaders
CHANNELS
Offline Retail Continues to Dominate Despite Rapid E-Commerce Growth
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER

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