UK Afro Caribbean Haircare Market 2011

Published by: Diagonal Reports Ltd.

Published: Feb. 28, 2012 - 44 Pages

Table of Contents

REPORT STRUCTURE

SECTION 1: SUMMARY OF DATA AND HEADLINE ISSUES

TABLE 1 Breakdown of consumer spending in UK ethnic haircare market (2010)

Underlying change in buying behaviour

TABLE 2 Top competitors in ethnic haircare in the UK

Brand dominance

TABLE 3 Breakdown of UK ethnic haircare market share by product

category

Specific needs shape the future of the market

Date of publication

SECTION 2 MARKET SIZE, TRENDS AND SALES VARIATIONS. 10

Introduction and summary

TABLE/GRAPH 4 Market trends 2009 to 2015

2010 sales variations

2011 sales variations

2011 to 2014 sales forecast

SECTION 3 MARKET DRIVERS, ETHNIC CONSUMER-SPECIFIC BEHAVIOUR

Introduction and summary

TABLE 5 Market drivers for UK ethnic haircare, positive and negative

Spending patterns

Investment in haircare

Balance budget awareness and hair awareness

Erratic behaviour

Competition and new market entrants

Location specific drivers

Geographical reach

Seasonal factors

TABLE 6 Main hair styling regimes, ethnic consumers

Ethnic hair is high maintenance

SECTION 4 DEFINING THE UK ETHNIC HAIRCARE MARKET

Introduction and summary

Defining the ethnic consumer

TABLE 7 Context of consumer spending in UK ethnic haircare market

Variations in spending patterns

Defining the ethnic hair care market

SECTION 5 UK ETHNIC HAIRCARE MARKET BY PRODUCT CATEGORY

Introduction and summary

TABLE/GRAPH 8 Ethnic haircare (%) sales of wet and dry

TABLE/GRAPH 9 Ethnic haircare (%) sales by product category (suppliers)

Ethnic Haircare Market UK 2011 © Diagonal Reports 2011 Page 2

TABLE/GRAPH 10 Ethnic haircare (%) sales by service category

(salons)

Seasonal change in demand

TABLE/GRAPH 11 Relaxers (%) sales by strength

Compromising on choice (relaxers)

Wrong type of relaxer can melt hair

Liquids and treatments

Hair colouring sales

Dry hair products

SECTION 6 SUMMARY OF LEADING BRANDS

Introduction and summary

TABLE 12 Summary profile, market brands

Lead in relaxers, lead the market

Hair stylists maintain brand loyalty

TABLE 13 Top ranked brands in UK ethnic haircare (9 names)

Experts comments on top ranked ethnic brands

SECTION 7 ETHNIC PURCHASING CRITERIA, UNMET NEEDS, CRITERIA FOR GENERAL AND ETHNIC FORMULATIONS

Introduction and summary

Product preferences

Factors affecting consumer product preferences

Recession drives change

Generational change

Influence of (US) media

Fashions always changing

TABLE 14 Brands and product purchasing criteria (ranked)

Price/quality ratio

Quality and imports

Wide range of products

Promotion needed but despised

Ethnic ownership / country of origin

TABLE 15 Unmet haircare needs of ethnic consumers (ranked)

Hydration needs are very specific

Other criteria/unmet needs

SECTION 8 PROFILES COMPANIES AND BRANDS IDENTIFIED.31

TABLE 16 Profile of top brands identified in ethnic haircare in UK (22

names)

TABLE 17 Listings (weighted) of brands identified in ethnic haircare

in UK (22 names)

TABLE 18 Profile of top 10 general brands (unranked) popular with

ethnic consumers

Experts’ comments on top brands (i)

Experts’ comments on top brands (ii)

Experts’ comments on other brands

SECTION 9 SOURCES AND EXPERTS INTERVIEWED

Experts interviewed

TABLE 19 Profile of experts interviewed

Ethnic Haircare Market UK 2011 © Diagonal Reports 2011 Page 3

TABLE/GRAPH 20 Estimated sales and purchases (%) of general and

ethnic formulations

TABLE 21 Profile of experts sales, % ethnic consumers

SECTION 10 GLOSSARY OF TERMS

TABLE 22 Definitions of ethnic haircare product categories

Spending by ethnic consumers, and spending on ethnic product formulations

SECTION 11 SUPPORT DATA FOR SALES IN UK ETHNIC HAIRCARE MARKET

TABLE 23 UK ethnic consumers key data

TABLE 24 UK Black Caribbean spending on hair products

The market segment the data covers

TABLE 25 UK ethnic specific beauty market selected years

SECTION 12 COUNTRY DATA

TABLE 26 UK breakdown of ethnic consumer spending

TABLE 27 UK population by ethnic group

TABLE 28 UK ethnic population (%) by location

INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS,AND ORGANISATIONS (REGULATORY, TRADE, PROFESSIONAL)

DIAGONAL REPORTS STATEMENT

Disclaimer

Abstract

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