Black Haircare Market South Africa 2011

Published by: Diagonal Reports Ltd.

Published: Jul. 1, 2011 - 40 Pages

Table of Contents

REPORT STRUCTURE

Use of quotes

SECTION 1: SUMMARY OF DATA AND HEADLINE ISSUES

TABLE 1 Haircare market at a glance

TABLE 2 Top haircare companies

TABLE 3 Haircare market share (percentage) sales) by product category

Commonalities with other markets in Africa

An important, growing market

Data sources

Currency

Date of publication

SECTION 2: MARKET SIZE, TRENDS AND SALES VARIATIONS

Introduction and summary

TABLE 4 Black South African haircare market summary data

TABLE 5 Market trends 2009 to 2012

Sales forecasts

Sales trends current and recession

TABLE 6 Market drivers positives and negatives

Market drivers

High maintenance

Aspirations a driver

Beauty outperforms other consumer goods

Impact of the World Cup

SECTION 3: HAIRCARE MARKET BY PRODUCT CATEGORY

Introduction and summary

TABLE 7 Haircare formulations, African specific and general

TABLE 8 Haircare products percentage “wet” and “dry”

Definition(s) of wet and dry haircare

Enters the mainstream

TABLE 9 Haircare products percentage product category

TABLE 10 Haircare products category sales trends

Hair fashions and changes in demand

Product category, relaxers and relaxer related

TABLE 11 Relaxers (percentage) sales ranked by strength of formulation

Trends in the relaxer category

Product category colourants

Significant barriers to growing colour

One big brand

Unmet demand, minority

Product category extensions and related

SECTION 4: SUMMARY OF LEADING BRANDS

Introduction and summary

TABLE 12 Summary profile, haircare brands numbers identified

TABLE 13 Market share (percentage) of the top ranked companies

Long established or old?

TABLE 14 Brands, winners and losers (x names)

Brands, losers

Brands, African formulations

TABLE 15 Brands, sales reach and geography

Pure play professional brands

SECTION 5: MARKET SPECIFIC CONSUMER BEHAVIOUR, PURCHASING CRITERIA, UNMET DEMANDS

Introduction and summary

Demand variations seasonal

Demand variations by consumer segment

TABLE 16 Hair styling regimes and product sales are interdependent

Impact of different regimes on purchases

Relaxing extends spending

Style switching and motivations for switching

Motivation to extend

Quotes on dry hair

Impact of fashion and celebrities on changing styles

Haircare product purchasing criteria

Purchasing criteria: price

Purchasing criteria: promotions and brand awareness

Making the new familiar

Brand loyalty by consumer segment

Budgets and taking a chance

Experiments and education

TABLE 17 Unmet consumer haircare needs / market opportunities

Market opportunities dry hair

Category drivers and unmet needs: dry hair / extensions

A new image

A bright development in the category

Wide spectrum of demands in extensions

Quotes on consumer demands

Examples of brands meeting expectations 31 Core category leadership

Expectations can be unrealistic

Market opportunities liquids

SECTION 6: TOP COMPANIES AND BRANDS IDENTIFIED BY PRODUCT CATEGORY

Introduction and summary

TABLE 18 The top brands relaxers (x names)

TABLE 19 Three leading relaxer brands, sales (%)

TABLE 20 The top brands in treatments (x names) and liquids (x names)

TABLE 21 Brands (other), in treatments and liquids (x names)

TABLE 22 The top brands colour (x names)

TABLE 23 The top brands in styling (x names)

TABLE 24 The top brands in extensions (x names)

SECTION 7: PROFILES, COMPANIES AND BRANDS IDENTIFIED

TABLE 25 Brands identified in South Africa (x names, alphabetical order)

TABLE 26 Brands hair extensions (x names alphabetical order)

Latest data

Non-specific naming

Experts’ comments and assessments of brands, alphabetical order

SECTION 8: BRANDS, MARKET SEGMENTS AND PRICES (EXAMPLES ONLY)

TABLE 27 Examples of brands in different price segments

TABLE 28 Brands, and price (per unit)

SECTION 9: METHODOLOGY, SOURCES AND COMPANIES REPRESENTED

Companies interviewed

TABLE 29 Profile of experts interviewed

Expert sample / criteria for choosing experts

Confidentiality

TABLE 30 Profile of experts by geography

Languages of interviews

SECTION 10: GLOSSARY OF TERMS AND DEFINITIONS

Symbols used in tables

Other terms

TABLE 31 Definitions of wet and dry product categories

TABLE 32 Relaxer product strength and formulations

Extensions and related

SECTION 11: SUPPORT DATA FOR BLACK SOUTH AFRICAN HAIRCARE MARKET

Introduction and summary

TABLE 33 Value of haircare product categories South Africa

South African cosmetics and toiletries (C&T) market size

Why the variation?

TABLE 34 Top companies in haircare product retail and distribution (x names)

SECTION 12: COUNTRY DATA (SOUTH AFRICA)

TABLE 35 Population of South Africa (percentage) by ethnic origin

Southern African Development Community (SADC)

TABLE 36 Population of South Africa (percentage) by age and gender

TABLE 37 GDP data South Africa compared to USA

TABLE 38 South Africa population by state

TABLE 39 Consumer spending power, cities where concentrated

TABLE 40 Population ethnic Africans as (percentage) adults and household income

The “Black Diamonds”

INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANISATIONS (REGULATORY, TRADE, PROFESSIONAL)

DIAGONAL REPORTS STATEMENT

Disclaimer

Abstract

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