The Fashionable Affluent: A Luxury Trend Report on the High-End Fashion Customer and What Influences Them When They Shop for FashionPublished by: Unity Marketing Inc. Published: Sep. 6, 2011 - 37 Pages Table of Contents
AbstractThis succinct 35-page trend report, entitled The Fashionable Affluent: A Luxury Trend Report on the High-End Fashion Customers and What Influences Them When They Shop for Fashion, analyzes the results of Unity Marketing's most recent special investigation into the affluent consumers and their fashion choices.In this survey affluent shoppers were asked about purchases of clothing and apparel, shoes, handbags and other fashion accessories, including the role of the designer in their purchases. They were also asked about the type of stores which were their destination for shopping for high-end designer merchandise and to rank these stores as either their 'go-to destination; an occasional destination under certain circumstances; or a destination which they very infrequently or rarely use. Finally they were asked what most influences them in their choice of shopping destinations, including such factors as selection of styles that are liked; selection of designer brands favored; prices; sales and discounts; service; among other factors. If you manufacture, market and/or sell design fashion brands, this report is prepared for you. Fashion marketers will use this report to better understand the demographics and shopping behavior of affluent consumer who buy designer brands in luxury fashion items including clothing, shoes, handbags and other fashion accessories, such as wallets, belts, briefcases among others. Get full details about this report >> |
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