British Lifestyles - The Emotional Impact of Economic Uncertainty

Published by: Mintel International Group Ltd.

Published: Aug. 1, 2011 - 477 Pages


Table of Contents

ISSUES IN THE MARKET

DEFINITION

Mintel’s fan charts

Research methodology

Abbreviations

EXECUTIVE SUMMARY

What is it all about?

A weak recovery

Figure 1: Unemployment rate in the UK (all: aged 16+) seasonally adjusted, 1988-2011

Figure 2: Budgeting habits, February and June 2011

Factors affecting wellbeing

Figure 3: Top five factors that had an impact on people’s financial wellbeing in the past year, June 2011

How happy are people?

Figure 4: Satisfaction with life, June 2011

Brand loyalty suffers

Thrifty measures deployed

Figure 5: Attitudes towards bargain hunting and shopping for best price, June 2011

BRITAIN TODAY: THE PEOPLE

Key points

POPULATION

Population trends

Figure 6: Population trends and projections, 2006-16

Age structure and growth projections

Figure 7: Population trends and projections, 2006-16

Marital status

Figure 8: Trends in the number of UK marriages and divorces, 2000-10

Lifestage

Figure 9: Forecast adult population trends, by lifestage, 2006-16

Ethnicity

Figure 10: UK population, by ethnic group, 2001-09

Household trends - numbers and size

Figure 11: UK households, by size, 2006-16

EMPLOYMENT

Figure 12: Employment and unemployment, by gender, 2006-16

Socio-economic group

Figure 13: Forecast adult population trends, by socio-economic group, 2006-16

Boomerangs

Figure 14: Mix-adjusted average house prices, by type of buyer, UK, 2006-11

BRITAIN TODAY: THE ECONOMY

Key points

A strategy that has worked - but at a cost

An unconvincing recovery

Figure 15: The change in UK GDP at constant prices, Q1 2007-Q2 2011

An international problem

...but any recovery in consumer spending will be muted

Figure 16: PDI and consumer expenditure, at current and constant 2006 prices, 2006-16

Unemployment - stable but worrying

Figure 17: Unemployment rate in the UK (all: aged 16+) seasonally adjusted, 1988-2011

Interest rates are low, but they can’t remain so forever

Figure 18: Average UK base rates and UK inflation, 1989-2011

Inflation - a lurking problem

The squeeze on incomes

Figure 19: Inflation and wages growth, 2008-11

House prices

Figure 20: House prices and consumer confidence, 2007-11

Figure 21: Willingness to spend on furniture and house prices, November 2009-May 2011

Economic confidence and the recession

Figure 22: Consumer confidence, 1985-2011

Figure 23: Consumer confidence, 2007-11

Confidence drives consumer spending

Figure 24: Consumer confidence and household spending (seasonally adjusted), 1985-2011

Tough times ahead for all consumer sections

Financial security causes concern

Figure 25: Consumer savings ratio, 1985-2011

Figure 26: Savings ratio and house prices, 2004-11

Figure 27: Consumer savings, at current 2005 prices, 2006-16

EXPENDITURE OVERVIEW

Key points

Sector breakout

Figure 28: Consumer expenditure, by sector (£m), 2010

Figure 29: Consumer expenditure, by major category, 2000-10

Baby food shows strong growth

Figure 30: The 25 fastest-growing consumer markets, at current prices, by % growth, 2006-10

Technology sector expands in real terms

Figure 31: The 25 fastest-growing consumer markets (constant prices), by % growth, 2006-10

Mortgage crisis

Figure 32: The top 25 contracting or stagnating consumer markets, at current prices, by % growth, 2006-10

eal-term contraction hits mortgages

Figure 33: The top 25 contracting consumer markets (constant prices), by % growth, 2006-10

Market size and trends

Figure 34: Consumer expenditure, by major category, 2011-16

Figure 35: Forecast growth of consumer expenditure in major sectors, 2011-16

IN-HOME FOOD

Key points

Sector breakout

Figure 36: Sector breakout for in-home food (£m), 2010

Figure 37: Market value for in-home foods, 2000-10

Meat, fish and seafood

Fruit and vegetables

Confectionery and desserts

Dairy products

Bread and morning goods

Foreign and ethnic foods

Snacks

Ready meals

Baby food

Market size and trends

Figure 38: Value sales for total in-home food market, 2006-16

Figure 39: Best- and worst-case forecast value sales of in-home food market, at current prices, 2006-16

Risers and sliders (sectors)

Figure 40: Historical growth of the in-home food market, by sector, at current and constant prices, 2006-10

Figure 41: Forecast growth of the in-home food market, by sector, at current and constant prices, 2011-16

Key consumer findings

Switching to cheaper variants

Buying on promotion

Price rises and transparency

Evenings in/home cooking

Health

Treats

Premiumisation/added value

FOODSERVICE (EATING OUT AND TAKEAWAYS)

Key points

Sector breakout

Figure 42: Sector breakout for the UK foodservice market, (£m), 2010

Figure 43: Market value for the UK foodservice market, 2000-10

Market size and trends

Figure 44: Value sales for the UK foodservice market, 2006-16

Figure 45: Best- and worst-case forecast value sales of eating out market, at current prices, 2006-16

Risers and sliders (sectors)

Figure 46: Historical growth of the UK foodservice market, by sector, at current and constant prices, 2006- 10

Figure 47: Forecast growth of the UK foodservice market, by sector, at current and constant prices, 2011-16

Key consumer findings

DRINK (NON-ALCOHOLIC)

Key points

Sector breakout

Figure 48: Sector breakout for non-alcoholic drinks (£m), 2010

Figure 49: Market value for non-alcoholic drinks, 2000-10

Market size and trends

Figure 50: Value sales for total non-alcoholic drinks, 2006-16

Figure 51: Best- and worst-case forecast value sales of the non-alcoholic drinks market, at current prices, 2006-16

Risers and sliders (sectors)

Figure 52: Historical growth of the non-alcoholic drinks market, by sector, at current and constant prices, 2006-10

Figure 53: Forecast growth of the non-alcoholic drinks market, by sector, at current and constant prices, 2011-16

Key consumer findings

DRINK (ALCOHOLIC)

Sector breakout

Figure 54: Sector breakout for alcoholic drinks (£m), 2010

Figure 55: Market value for alcoholic drinks, 2000-10

Market size and trends

Figure 56: Value sales for total alcoholic drinks market, 2006-16

Figure 57: Best- and worst-case forecast value sales of the total alcoholic drinks market, at current prices,2006-16

Risers and sliders (sectors)

Figure 58: Historical growth of the alcoholic drinks market, by sector, at current and constant prices, 2006-10

Figure 59: Forecast growth of the alcoholic drinks market, by sector, at current and constant prices,2011-16

Key consumer findings

BEAUTY AND PERSONAL CARE

Key points

Sector breakout

Figure 60: Sector breakout for beauty and personal care (£m), 2010

Figure 61: Market value for beauty and personal care, 2000-10

Hairdressing salons and personal grooming establishments

Haircare

Oral hygiene

Soap, bath and shower products

Shaving products and depilatories, and men’s grooming products and toiletries

Deodorants and bodysprays

Make-up

Facial skincare

Women’s fragrances

Women’s bodycare and suncare preparation

Market size and trends

Figure 62: Value sales for total beauty and personal care products market, 2006-16

Figure 63: Best- and worst-case forecast sales of beauty and personal care products, at current prices, 2006-16

Risers and sliders (sectors)

Figure 64: Historical growth of the beauty and personal care market, by sector, at current and constant

prices, 2006-10

Figure 65: Forecast growth of the beauty and personal care market, by sector, at current and constant

prices, 2011-16

Key consumer findings

Haircare

Oral hygiene

Men’s grooming products and toiletries

Soap, bath and shower products

Shaving products and depilatories

Deodorants and bodysprays

Facial skincare

Women’s fragrances

Women’s bodycare

Suncare preparation

OTC AND PHARMACEUTICALS

Key points

Sector breakout

Figure 66: Sector breakout for OTC and pharmaceuticals (£m), 2010

Figure 67: Market value for OTC and pharmaceuticals, by sector, 2000-10

Minor ailment remedies

Analgesics

Vitamins, dietary supplements and tonics

Cold & cough/throat remedies and decongestants

Gastrointestinal remedies

Complementary medicines

Other pharmaceutical products

Market size and trends

Figure 68: Value sales for total OTC and pharmaceuticals market, 2006-16

Figure 69: Best- and worst-case forecast value sales of the OTC and pharmaceuticals market, at current

prices, 2006-16

Risers and sliders (sectors)

Figure 70: Historical growth of the OTC and pharmaceuticals market, by sector, at current and constant

prices, 2006-10

Figure 71: Forecast growth of the OTC and pharmaceuticals market, by sector, at current and constant

prices, 2011-16

Key consumer findings

Analgesics

Minor ailment remedies

Vitamins and supplements

Cold and flu remedies

Complementary medicines

CLOTHING AND ADORNMENT

Key points

Sector breakout

Figure 72: Sector breakout for clothing and adornment (£m), 2010

Figure 73: Market value for clothing and adornment, 2000-10

Men’s and women’s outerwear

Men’s and women’s underwear

Childrenswear

Footwear

Nightwear

Accessories

Jewellery and watches

Market size and trends

Figure 74: Value sales for total clothing and adornment market, 2006-16

Figure 75: Best- and worst-case forecast value sales of clothing and adornment, 2006-16

Risers and sliders

Figure 76: Historical growth of the clothing and adornment market, by sector, at current and constant

prices, 2006-10

Figure 77: Forecast growth of the clothing and adornment market, by sector, at current and constant

prices, 2011-16

Key consumer findings

Women’s outerwear

Men’s outerwear

Men’s and women’s underwear

Childrenswear

Footwear

Nightwear

Accessories

Watches and jewellery

TECHNOLOGY AND COMMUNICATIONS

Key points

Sector breakout

Figure 78: Sector breakout for technology (£m), 2010

Figure 79: Market value for technology, 2000-10

Market size and trends

Figure 80: Value sales for total technology market, 2006-16

Figure 81: Best- and worst-case forecast value sales of the total technology market, 2006-16

Communications

Computing and gaming

Audio visual

Music and video

Other technology

Risers and sliders (sectors)

Figure 82: Historical growth of the technology market, by sector, at current and constant prices, 2006-10

Figure 83: Forecast growth of the technology market, by sector, at current and constant prices, 2011-16

Communications

Computing and gaming

Audio visual

Music and video

Other technology

Key consumer findings

Communications

Computing and gaming

Audio visual

Music and video

Other technology

ENTERTAINMENT

Key points

Sector breakout

Figure 84: Sector breakout for entertainment (£m), 2010

Figure 85: Market value for entertainment, 2000-10

Market size and trends

Figure 86: Value sales for total entertainment market, 2006-16

Figure 87: Best- and worst-case forecast value sales of the entertainment goods market, at current prices,

2006-16

Risers and sliders (sectors)

Figure 88: Historical growth of the entertainment market, by sector, at current and constant prices,

2006-10

Figure 89: Forecast growth of the entertainment market, by sector, at current and constant prices,

2011-16

Key consumer findings

HOME AND GARDEN

Key points

Sector breakout

Figure 90: Sector breakout for home and garden (£m), 2010

Figure 91: Market value for home and garden, 2000-10

Market size and trends

Figure 92: Value sales for total home and garden market, 2006-16

Figure 93: Best- and worst-case forecast value sales of the home and garden market, at current prices,

2006-16

Risers and sliders (sectors)

Figure 94: Historical growth of the home and garden market, by sector, at current and constant prices,

2006-10

Figure 95: Forecast growth of the home and garden market, by sector, at current and constant prices,

2011-16

Key consumer findings

General statements - Home lifestyles

Furniture

Bathrooms

Kitchens

Garden products

Floorcoverings

Fridges and freezers

Small kitchen appliances

Lighting

Tableware

TRANSPORT

Key points

Sector breakout

Figure 96: Sector breakout for transport (£m), 2010

Figure 97: Consumer expenditure on transport, 2000-10

Personal transport

New and used cars

Public transport

Airlines

Other travel

Market size and trends

Figure 98: Consumer expenditure on transport, 2006-16

Figure 99: Best- and worst-case forecast consumer expenditure on transport, at current prices, 2006-16

Risers and sliders (sectors)

Figure 100: Historical growth of the transport market, by sector, at current and constant prices, 2006-10

Figure 101: Forecast growth of the transport market, by sector, at current and constant prices, 2011-16

KEY CONSUMER FINDINGS

Personal transport

New and used cars

Public transport

Coach travel

Airlines

HOUSING

Key points

Sector breakout

Figure 102: Sector breakout for housing (£m), 2010

Figure 103: Market value for housing, 2000-10

Mortgage capital repayments and interest

Rent

Household energy

Sales through DIY retailers

Market size and trends

Figure 104: Value sales for the housing market, 2006-16

Figure 105: Best- and worst-case forecast value sales of the housing market, at current prices, 2006-16

Risers and sliders (sectors)

Figure 106: Historical growth in the housing market, by sector, at current and constant prices, 2006-10

Figure 107: Forecast growth of the housing market, by sector, at current and constant prices, 2011-16

Key consumer findings

Mortgages

Household energy

Sales by DIY retailers

HOLIDAYS

Key points

Sector breakout

Figure 108: Sector breakout for holidays (£m), 2010

Figure 109: Market value for holidays, 2000-10

Market size and trends

Figure 110: Value sales for holidays, 2006-16

Figure 111: Best- and worst-case forecast consumer expenditure on holidays, at current prices, 2006-16

Risers and sliders (sectors)

Figure 112: Historical growth of the holidays market, by sector, at current and constant prices, 2006-10

Figure 113: Forecast growth of the holidays market, by sector, at current and constant prices, 2011-16

Key consumer findings

PERSONAL FINANCE

Key points

Sector breakout

Figure 114: Sector breakdown for personal finance (£m), 2010

Market size and trends

Figure 115: Value of total personal finance market, 2006-16

Figure 116: Best- and worst-case forecast value sales of the financial services sector, at current prices,

2006-16

Figure 117: The UK personal finance market, 2000-10

Risers and sliders (sectors)

Figure 118: Historical growth of the personal finance market, by sector, at current and constant prices,

2006-10

Figure 119: Forecast growth of the personal finance market, by sector, at current and constant prices,

2011-16

Key consumer findings

Consumers under pressure

Paying more

Re-assessing finances

NEWSAGENTS’ GOODS

Key points

Sector breakout

Figure 120: Sector breakout for newsagents’ goods (£m), 2010

Figure 121: Market value for newsagents’ goods, 2000-10

Cigarettes and tobacco

Cards and stationery

Books and spoken word

Newspapers

Magazines and comics

Market size and trends

Figure 122: Value sales for total newsagents’ goods market, 2006-16

Figure 123: Best- and worst-case forecast value sales of the newsagents’ goods market, at current prices,

2006-16

Risers and sliders (sectors)

Figure 124: Historical growth of the newsagent goods market, by sector, at current and constant prices,

2006-10

Figure 125: Forecast growth of the newsagent goods market, by sector, at current and constant prices,

2011-16

Key consumer findings

Cigarettes

Cards

Magazines

Newspapers

Books

MISCELLANEOUS

Key points

Sector breakout

Figure 126: Sector breakout for miscellaneous expenditure (£m), 2010

Figure 127: Market value for miscellaneous expenditure, 2000-10

Optical goods

Pet food, care and accessories

Disposable nappies and baby wipes

Luggage

Market size and trends

Figure 128: Value sales for total miscellaneous expenditure market, 2006-16

Figure 129: Best- and worst-case forecast value sales of the miscellaneous expenditure market, at current

prices, 2006-16

Risers and sliders (sectors)

Figure 130: Historical growth of the miscellaneous expenditure market, by sector, at current and constant

prices, 2006-10

Figure 131: Forecast growth of the miscellaneous expenditure market, by sector, at current and constant

prices, 2011-16

Key consumer findings

Nappies and wipes

Pet food

Optical goods

Toys and games

Medical services

THE CONSUMER - HAPPINESS

Key points

Satisfaction with life

Figure 132: Satisfaction with life, June 2011

Age of content

Happiness and wealth

Figure 133: Satisfaction with life (Any True), by annual household income, June 2011

Figure 134: Confidence in future financial situation, by general satisfaction with life, 2011

Self-soothing (a nation of comfort eaters)

Figure 135: Top five things people buy to cheer themselves up, June 2011

Finances impact on treat preferences

The generation gap

Gender skew to comforting treats

Figure 136: Things people definitely buy to cheer themselves up, by gender, June 2011

INSPIRE INSIGHT

THE CONSUMER - CURRENT ECONOMIC SITUATION

Key points

Current financial situation

No improvement since last year

Figure 137: Current financial situation, 2010 and 2011

The young and the affluent have a ‘rosy’ outlook

Figure 138: Current financial situation, by age, June 2011

Future financial situation

Figure 139: Expected financial situation in next year, by household income, June 2011

Optimism breeds confidence

Figure 140: Confidence in future financial situation, by current financial situation, June 2011

INSPIRE INSIGHT

THE CONSUMER - IMPACT OF THE ECONOMIC SLOWDOWN

Key points

Budgeting habits

Figure 141: Budgeting habits, February and June 2011

Healthy finances owing to prudence

Figure 142: Budgeting habits, by personal financial situation, June 2011

Factors affecting people’s financial wellbeing

Figure 143: Top five factors that had an impact on people’s financial wellbeing in the past year, June 2011 . 193

Changes to spending habits

Figure 144: Changes in spending habits compared to last year across selected sectors, June 2011

‘Cocooning’ on the rise

Basics first

Price versus quality

Figure 145: Sectors where price is prioritised before quality, June 2011

INSPIRE INSIGHT

THE CONSUMER - PERCEPTIONS OF THE COST OF LIVING

Key points

PERCEPTIONS OF THE RISING COST OF LIVING

Figure 146: Perceptions of change to the price of goods, June 2011

Transport takes its toll

Feeling the pinch within food

Electronics perceived as costing less

REACTIONS TOWARDS PRICE CHANGES

Figure 147: Attitudes towards the rising cost of living, June 2011

Loyalty costs

Price-rise resentment

Cynicism towards the retailers and service providers

ATTITUDES TOWARDS BEST PRICE AND BARGAIN SHOPPING

Figure 148: Attitudes towards bargain hunting and shopping for best price, June 2011

Tactics to avoid paying full price

ATTITUDES TOWARDS BUDGETING

Trading off now versus then and quality versus price

Figure 149: Attitudes towards spending money, June 2011

Consumers are compartmentalising

Figure 150: Attitudes towards spending money, June 2011

ATTITUDES TOWARDS TREATING

Figure 151: Attitudes towards treating, June 2011

INSPIRE INSIGHT

THE CONSUMER - TYPOLOGIES

Key points

Figure 152: Target groups in order of conformity, June 2011

The Conformists

Financial situation and outlook

Who are they?

Simply the Best

Financial situation and outlook

Who are they?

Shelf Stalkers

Financial situation and outlook

Who are they?

Habitual Shoppers

Financial situation and outlook

Who are they?

The Individualists

Financial situation and outlook

Who are they?

APPENDIX - TOTAL CONSUMER EXPENDITURE

Figure 153: Best- and worst-case forecast for total consumer expenditure, 2011-16

Total consumer expenditure

Figure 154: Best- and worst-case forecast growth of total consumer expenditure, at current prices,

2006-16

APPENDIX - FOOD (IN HOME)

Figure 155: Best- and worst-case forecast for food (in home), 2011-16

Meat, fish and seafood

Figure 156: Best- and worst-case forecast growth of meat, fish and seafood market, at current prices,

2006-16

Fruit and vegetables

Figure 157: Best- and worst-case forecast growth of fruit and vegetables market, at current prices,

2006-16

Confectionery

Figure 158: Best- and worst-case forecast growth of confectionery market, at current prices, 2006-16

Dairy products

Figure 159: Best- and worst-case forecast growth of dairy products market, at current prices, 2006-16

Bread and morning goods

Figure 160: Best- and worst-case forecast growth of bread and morning goods market, at current prices,

2006-16

Storecupboard basics

Figure 161: Best- and worst-case forecast growth of storecupboard basics market, at current prices,

2006-16

Desserts

Figure 162: Best- and worst-case forecast growth of desserts market, at current prices, 2006-16

Foreign/ethnic foods

Figure 163: Best- and worst-case forecast growth of foreign/ethnic foods market, at current prices,

2006-16

Snacks

Figure 164: Best- and worst-case forecast growth of snacks market, at current prices, 2006-16

Ready meals

Figure 165: Best- and worst-case forecast growth of ready meals market, at current prices, 2006-16

Baby food

Figure 166: Best- and worst-case forecast growth of baby food market, at current prices, 2006-16

APPENDIX - FOODSERVICE (EATING OUT AND TAKEAWAYS)

Figure 167: Best- and worst-case forecast for foodservice (eating out and takeaways), at current prices,

2011-16

Fast food

Figure 168: Best- and worst-case forecast growth of fast food market, at current prices, 2006-16

Pub catering

Figure 169: Best- and worst-case forecast growth of pub catering market, at current prices, 2006-16

Restaurant meals

Figure 170: Best- and worst-case forecast growth of restaurant meals market, at current prices, 2006-16

Other (including cafés, coffee shops and other retail outlets)

Figure 171: Best- and worst-case forecast growth of other market, at current prices, 2006-16

APPENDIX - DRINK (NON-ALCOHOLIC)

Figure 172: Best- and worst-case forecast for non-alcoholic drinks market, at current prices, 2011-16

Soft drinks

Figure 173: Best- and worst-case forecast growth of soft drinks market, at current prices, 2006-16

Fruit juice

Figure 174: Best- and worst-case forecast growth of fruit juice market, at current prices, 2006-16

Hot beverages

Figure 175: Best- and worst-case forecast growth of hot beverages market, at current prices, 2006-16

APPENDIX - DRINK (ALCOHOLIC)

Figure 176: Best- and worst-case forecast for alcoholic drinks market, at current prices, 2011-16

Beer and cider

Figure 177: Best- and worst-case forecast growth of the beer and cider market, at current prices, 2006-16

Spirits and liqueurs

Figure 178: Best- and worst-case forecast growth of the spirits and liqueurs market, at current prices,

2006-16

Wine

Figure 179: Best- and worst-case forecast growth of the wine market, at current prices, 2006-16

RTD

Figure 180: Best- and worst-case forecast growth of the RTD market, at current prices, 2006-16

Other alcoholic drinks (including fortified wine, low/non-alcoholic)

Figure 181: Best- and worst-case forecast growth of other alcoholic drinks, at current prices, 2006-16

APPENDIX - BEAUTY AND PERSONAL CARE

Figure 182: Best- and worst-case forecast for beauty and personal care market, at current prices,

2011-16

Hairdressing salons and personal grooming establishments

Figure 183: Best- and worst-case forecast growth of hairdressing salons and personal grooming

establishments, at current prices, 2006-16

Haircare

Figure 184: Best- and worst-case forecast growth of haircare, at current prices, 2006-16

Oral hygiene

Figure 185: Best- and worst-case forecast growth of oral hygiene, at current prices, 2006-16

Men’s grooming products and toiletries

Figure 186: Best- and worst-case forecast growth of men’s grooming products and toiletries, at current

prices, 2006-16

Soap, bath and shower products

Figure 187: Best- and worst-case forecast growth of soap, bath and shower products, at current prices,

2006-16

Shaving products and depilatories

Figure 188: Best- and worst-case forecast growth of shaving products and depilatories, at current prices,

2006-16

Deodorants and bodysprays

Figure 189: Best- and worst-case forecast growth of deodorants and bodysprays, at current prices,

2006-16

Make up

Figure 190: Best- and worst-case forecast growth of make-up, at current prices, 2006-16

Facial skincare

Figure 191: Best- and worst-case forecast growth of facial skincare, at current prices, 2006-16

Women’s fragrances

Figure 192: Best- and worst-case forecast growth of women’s fragrances, at current prices, 2006-16

Women’s bodycare

Figure 193: Best- and worst-case forecast growth of women’s bodycare, at current prices, 2006-16

Suncare preparation

Figure 194: Best- and worst-case forecast growth of suncare preparation, at current prices, 2006-16

APPENDIX - OTC AND PHARMACEUTICALS

Figure 195: Best- and worst-case forecast for OTC and pharmaceutical, at current prices, 2011-16

Minor ailment remedies

Figure 196: Best- and worst-case forecast growth of minor ailment remedies market, at current prices,

2006-16

Analgesics

Figure 197: Best- and worst-case forecast growth of analgesics market, at current prices, 2006-16

Vitamins, dietary supplements and tonics

Figure 198: Best- and worst-case forecast growth of vitamins, dietary supplements and tonics market, at

current prices, 2006-16

Cold & cough/throat remedies & decongestants

Figure 199: Best- and worst-case forecast growth of cold & cough/throat remedies & decongestants market,

at current prices, 2006-16

Gastrointestinal remedies

Figure 200: Best- and worst-case forecast growth of gastrointestinal remedies market, at current prices,

2006-16

Complementary medicines

Figure 201: Best- and worst-case forecast growth of complementary medicines market, at current prices,

2006-16

Other

Figure 202: Best- and worst-case forecast growth of other market, at current prices, 2006-16

APPENDIX - CLOTHING AND ADORNMENT

Figure 203: Best- and worst-case forecast for clothing and adornment, at current prices, 2011-16

Men’s and women’s outerwear

Figure 204: Best- and worst-case forecast growth of men’s and women’s outerwear, at current prices,

2006-16

Men’s and women’s underwear

Figure 205: Best- and worst-case forecast growth of men’s and women’s underwear, at current prices,

2006-16

Childrenswear

Figure 206: Best- and worst-case forecast growth of childrenswear, at current prices, 2006-16

Footwear

Figure 207: Best- and worst-case forecast growth of footwear, at current prices, 2006-16

Nightwear

Figure 208: Best- and worst-case forecast growth of nightwear, at current prices, 2006-16

Accessories

Figure 209: Best- and worst-case forecast growth of accessories, at current prices, 2006-16

Jewellery and watches

Figure 210: Best- and worst-case forecast growth of jewellery and watches, at current prices, 2006-16

APPENDIX - TECHNOLOGY AND COMMUNICATIONS

Figure 211: Best- and worst-case forecast for technology and communications, at current prices, 2011-16

Music and video

Figure 212: Best- and worst-case forecast growth of music and video, at current prices, 2006-16

Audio visual

Figure 213: Best- and worst-case forecast growth of audio visual, at current prices, 2006-16

Computing and gaming

Figure 214: Best- and worst-case forecast growth of computing and gaming, at current prices, 2006-16

Communications

Figure 215: Best- and worst-case forecast growth of communications, at current prices, 2006-16

Other technology (including photography, in-car technology)

Figure 216: Best- and worst-case forecast growth of other technology, at current prices, 2006-16

APPENDIX - ENTERTAINMENT

Figure 217: Best- and worst-case forecast for entertainment, at current prices, 2011-16

Gambling

Figure 218: Best- and worst-case forecast growth of gambling, at current prices, 2006-16

Health and fitness clubs

Figure 219: Best- and worst-case forecast growth of health and fitness clubs, at current prices, 2006-16

Days out attractions

Figure 220: Best- and worst-case forecast growth of days out attractions, at current prices, 2006-16

Music concerts/festivals

Figure 221: Best- and worst-case forecast growth of music concerts/festivals, at current prices, 2006-16

Nightclubs

Figure 222: Best- and worst-case forecast growth of nightclubs, at current prices, 2006-16

Public leisure centres/pools

Figure 223: Best- and worst-case forecast growth of public leisure centres/pools, at current prices,

2006-16

Cinema

Figure 224: Best- and worst-case forecast growth of cinema, at current prices, 2006-16

Theatre

Figure 225: Best- and worst-case forecast growth of theatre, at current prices, 2006-16

Tenpin bowling

Figure 226: Best- and worst-case forecast growth of tenpin bowling, at current prices, 2006-16

Sports participation

Figure 227: Best- and worst-case forecast growth of sports participation, at current prices, 2006-16

Spectator sports

Figure 228: Best- and worst-case forecast growth of spectator sports, at current prices, 2006-16

Sports equipment

Figure 229: Best- and worst-case forecast growth of sports equipment, at current prices, 2006-16

APPENDIX - HOME AND GARDEN

Figure 230: Best- and worst-case forecast for home & garden, at current prices, 2011-16

Floorcoverings

Figure 231: Best- and worst-case forecast growth of floorcoverings, at current prices, 2006-16

Furniture

Figure 232: Best- and worst-case forecast growth of furniture, at current prices, 2006-16

Domestic services

Figure 233: Best- and worst-case forecast growth of domestic services, at current prices, 2006-16

Household maintenance

Figure 234: Best- and worst-case forecast growth of household maintenance, at current prices, 2006-16

Garden products

Figure 235: Best- and worst-case forecast growth of garden products, at current prices, 2006-16

Household appliances

Figure 236: Best- and worst-case forecast growth of household appliances, at current prices, 2006-16

Soft furnishings and lighting

Figure 237: Best- and worst-case forecast growth of soft furnishings and lighting, at current prices,

2006-16

Kitchen and diningware

Figure 238: Best- and worst-case forecast growth of kitchen and diningware, at current prices, 2006-16

APPENDIX - TRANSPORT

Figure 239: Best- and worst-case forecast for transport, at current prices, 2011-16

Personal transport

Figure 240: Best- and worst-case forecast growth of personal transport, at current prices, 2006-16

Consumer expenditure on new cars

Figure 241: Best- and worst-case forecast growth of consumer expenditure on new car sales, at current

prices, 2006-16

Consumer expenditure on used cars

Figure 242: Best- and worst-case forecast growth of consumer expenditure on used cars, at current prices,

2006-16

Petrol, oil and antifreeze

Figure 243: Best- and worst-case forecast growth of petrol, oil and antifreeze, at current prices, 2006-16

Two-wheelers

Figure 244: Best- and worst-case forecast growth of two-wheelers, at current prices, 2006-16

Car and van hire

Figure 245: Best- and worst-case forecast growth of car and van hire, at current prices, 2006-16

Other transport and motor vehicle running costs

Figure 246: Best- and worst-case forecast growth of other transport and vehicle running costs, at current

prices, 2006-16

Public transport

Figure 247: Best- and worst-case forecast growth of public transport, at current prices2006-16

Airlines

Figure 248: Best- and worst-case forecast growth of airlines, at current prices, 2006-16

Coach and bus travel

Figure 249: Best- and worst-case forecast growth of coach and bus travel, at current prices, 2006-16

Rail travel

Figure 250: Best- and worst-case forecast growth of rail travel, at current prices, 2006-16

Other transport

Figure 251: Best- and worst-case forecast growth of other transport, at current prices, 2006-16

APPENDIX - HOUSING

Figure 252: Best- and worst-case forecast for housing, at current prices, 2011-16

Mortgage (capital repayments)

Figure 253: Best- and worst-case forecast growth of mortgage (capital repayments), at current prices,

2006-16

Mortgage (interest)

Figure 254: Best- and worst-case forecast growth of mortgage (interest), at current prices, 2006-16

Rent

Figure 255: Best- and worst-case forecast growth of rent, at current prices, 2006-16

Household energy (including batteries)

Figure 256: Best- and worst-case forecast growth of household energy (including batteries), at current

prices, 2006-16

Other housing expenditure

Figure 257: Best- and worst-case forecast growth of other housing expenditure, at current prices, 2006-16

Sales through DIY retailers

Figure 258: Best- and worst-case forecast growth of sales through DIY retailers, at current prices,

2006-16

APPENDIX - HOLIDAYS

Figure 259: Best- and worst-case forecast for holidays market, at current prices, 2011-16

Domestic (UK) holidays

Figure 260: Best- and worst-case forecast growth of domestic (UK) holidays, at current prices, 2006-16

Holidays abroad

Figure 261: Best- and worst-case forecast growth of holidays abroad, at current prices, 2006-16

APPENDIX - PERSONAL FINANCE

Figure 262: Best- and worst-case forecast for personal finances, at current prices, 2011-16

Insurances

Figure 263: Best- and worst-case forecast growth of insurances, at current prices, 2006-16

Charity donations

Figure 264: Best- and worst-case forecast growth of charity donations, at current prices, 2006-16

Other financial services including FISIM

Figure 265: Best- and worst-case forecast growth of other financial services, at current prices, 2006-16

APPENDIX - NEWSAGENTS’ GOODS

Figure 266: Best- and worst-case forecast for newsagents’ goods, at current prices, 2011-16

Cigarettes and tobacco

Figure 267: Best- and worst-case forecast growth of the cigarettes & tobacco market, at current prices,

2006-16

Books and spoken word

Figure 268: Best- and worst-case forecast growth of the books & spoken word market, at current prices,

2006-16

Newspapers

Figure 269: Best- and worst-case forecast growth of the newspapers market, at current prices, 2006-16

Magazines and comics

Figure 270: Best- and worst-case forecast growth of the magazines & comics market, at current prices,

2006-16

Cards and stationery

Figure 271: Best- and worst-case forecast growth of the cards & stationery market, at current prices,

2006-16

APPENDIX - MISCELLANEOUS

Figure 272: Best- and worst-case forecast for miscellaneous, at current prices, 2011-16

Education

Figure 273: Best- and worst-case forecast growth of the education market, at current prices, 2006-16

Medical services

Figure 274: Best- and worst-case forecast growth of the medical services market, at current prices,

2006-16

Optical goods

Figure 275: Best- and worst-case forecast growth of the optical goods market, at current prices, 2006-16

Pet food, care and accessories

Figure 276: Best- and worst-case forecast growth of the pet food, care and accessories market, at current

prices, 2006-16

Funerals

Figure 277: Best- and worst-case forecast growth of the funerals market, at current prices, 2006-16

Disposable nappies and wipes

Figure 278: Best- and worst-case forecast growth of the disposable nappies & wipes market, at current

prices, 2006-16

Other toys and games

Figure 279: Best- and worst-case forecast growth of the other toys & games market, at current prices,

2006-16

Luggage

Figure 280: Best- and worst-case forecast growth of the luggage market, at current prices, 2006-16

Other services

Figure 281: Best- and worst-case forecast growth of the other services, at current prices, 2006-16

APPENDIX - THE CONSUMER: HAPPINESS

Satisfaction with life

Figure 282: Agreement with ‘I am satisfied with my life’, by demographics, June 2011

Life achievements

Figure 283: Agreement with ‘I have achieved the important things I want in life’, by demographics, June

2011

Contentment

Figure 284: Agreement with ‘In life, I always want more than I have’, by demographics, June 2011

Figure 285: General satisfaction with life, by current personal financial situation, June 2011

Figure 286: Confidence in future financial situation, by general satisfaction with life, June 2011

Things people buy to cheer themselves up

Figure 287: Things people buy to cheer themselves up, June 2011

Definitely buy

Figure 288: Things people definitely buy to cheer themselves up, by demographics, June 2011

Figure 289: Things people definitely buy to cheer themselves up, by demographics, June 2011 (continued) . 357

APPENDIX - THE CONSUMER - IMPACT OF THE ECONOMIC SLOWDOWN

CURRENT PERSONAL FINANCIAL SITUATION

Figure 290: Current personal financial situation, by demographics, June 2011

CONFIDENCE IN FUTURE FINANCIAL SITUATION

Figure 291: Confidence in future financial situation, by demographics, June 2011

BUDGETING HABITS

Figure 292: Budgeting habits, by demographics, June 2011

CHANGES TO SPENDING IN THE LAST YEAR

Spent less

Figure 293: Sectors where people spent less in the last year, by demographics, June 2011

Figure 294: Sectors where people spent less in the last year, by demographics, June 2011 (continued)

Spent the same

Figure 295: Sectors where people spent the same as last year, by demographics, June 2011

Figure 296: Sectors where people spent the same as last year, by demographics, June 2011 (continued)

Spent more

Figure 297: Sectors where people spent more in the last year, by demographics, June 2011

Figure 298: Sectors where people spent more in the last year, by demographics, June 2011 (continued)

PRICE VERSUS QUALITY

Price is always/mainly prioritised over quality

Figure 299: Sectors in which price is always/mainly prioritised over quality, by demographics, June 2011

Figure 300: Sectors in which price is always/mainly prioritised over quality, by demographics, June 2011(continued)

Price balanced with quality

Figure 301: Sectors in which price is balanced with quality, by demographics, June 2011

Figure 302: Sectors in which price is balanced with quality, by demographics, June 2011 (continued)

Price not so much/not at all prioritised over quality

Figure 303: Sectors in which price is not so much/not at all prioritised over quality, by demographics, June

2011

Figure 304: Sectors in which price is not so much/not at all prioritised over value, by demographics, June 2011 (continued)

APPENDIX - THE CONSUMER: PERCEPTIONS OF THE COST OF LIVING

Figure 305: Perceptions of change to the price of goods, June 2011

REACTIONS TOWARDS PRICE CHANGES

Disagreement

Figure 306: Disagreement on reactions towards price changes, by demographics, June 2011

Figure 307: Disagreement on reactions towards price changes, by demographics, June 2011

Somewhat agree

Figure 308: Somewhat agree on reactions towards price changes, by demographics, June 2011

Figure 309: Somewhat agree on reactions towards price changes, by demographics, June 2011

Agree

Figure 310: Agree on reactions towards price changes, by demographics, June 2011

Figure 311: Agree on reactions towards price changes, by demographics, June 2011

Attitudes towards best price and bargain shopping

Attitudes towards budgeting

Figure 312: Attitudes towards bargain hunting and shopping for best price, June 2011

Trading off now versus then and quality versus price

Figure 313: Attitudes towards bargain hunting and shopping for best price, June 2011

Consumers are compartmentalising

Figure 314: Attitudes towards bargain hunting and shopping for best price, June 2011

Attitudes towards treating

Figure 315: Attitudes towards bargain hunting and shopping for best price, June 2011

APPENDIX - THE CONSUMER - TYPOLOGIES

Figure 316: Target groups, by demographics, June 2011

Financial situation

Figure 317: Current personal financial situation, by target groups, June 2011

Figure 318: Confidence in future financial situation, by target groups, June 2011

Budgeting habits

Figure 319: Budgeting habits, by target groups, June 2011

Changes to spending habits

Figure 320: Spending changes in the last year, by target groups, June 2011

Price versus quality

Figure 321: Price versus quality, by target groups, June 2011

Perceptions of the rising cost of living

Figure 322: Perceptions of the rising cost of living (food in home), by target groups, June 2011

Figure 323: Perceptions of the rising cost of living (food eating out), by target groups, June 2011

Figure 324: Perceptions of the rising cost of living (food takeaways), by target groups, June 2011

Figure 325: Perceptions of the rising cost of living (drink alcoholic), by target groups, June 2011

Figure 326: Perceptions of the rising cost of living (personal care and healthcare products), by target

groups, June 2011

Figure 327: Perceptions of the rising cost of living (clothing and adornment), by target groups, June 2011

Figure 328: Perceptions of the rising cost of living (technology and communications), by target groups,

June 2011

Figure 329: Perceptions of the rising cost of living (entertainment/leisure eg cinema), by target groups,

June 2011

Figure 330: Perceptions of the rising cost of living (home and garden eg furnishings), by target groups,

June 2011

Figure 331: Perceptions of the rising cost of living (transport eg train, bus, cost of running a car), by target

groups, June 2011

Figure 332: Perceptions of the rising cost of living (housing eg mortgage, rent), by target groups,

June 2011

Figure 333: Perceptions of the rising cost of living (holidays), by target groups, June 2011

Attitudes towards spending

Figure 334: Attitudes towards spending money, by target groups, June 2011

Satisfaction with life

Figure 335: General satisfaction with life, by target groups, June 2011

Things people buy to cheer themselves up

Figure 336: Things people cheer themselves up with, by target groups, June 2011

Reactions towards price changes

Figure 337: Reactions towards price changes, by target groups, June 2011

Factors affecting financial wellbeing

Figure 338: Factors impacting people's financial wellbeing over the past year, by target groups,

June 2011

APPENDIX: UK RESEARCH METHODOLOGY

Statistical Forecasting

Statistical modelling

Qualitative insight

The Mintel fan chart

Weather analogy

Abstract

The cost of living is rising and we are changing the way we shop as a result. Forced to evaluate our spending, we are increasingly becoming savvy shoppers with half of us no longer wanting to pay full price for anything. Brand loyalty is one of the biggest victims of the current economic climate with more than half of people switching from their preferred brand if they see a better deal elsewhere. As uncertainty in the job and property market prevails, shopping around for best price and best value is likely to colour the way in which we purchase products and services.

- - Alexandra Richmond, Senior Consumer and Lifestyles Analyst

This report looks at British lifestyles in 2011. It looks at the impact of the continued economic situation in the wake of the recession. Unemployment and uncertainty in the housing market as well as low interest rates continue to impact on consumer confidence levels but how does this play out across the FMCG markets and other services such as travel and finance? What does this mean for the next five years?

The report also looks at British lifestyles through the eyes of the consumer. In which sectors do people notice price hikes the most and how does this shape the way in which they shop in those sectors? How are shopping habits changing as consumers adjust to the rising cost of living in combination with their new or strained financial circumstances and what impact does this have on how happy they are? British Lifestyles 2011 also delves into the impact of money on happiness and the implications of this on impulse purchasing.

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