Global 3D TV Forecasts: 2nd edition

Published by: Informa Media and Telecom

Published: Jun. 1, 2011

Table of Contents

Global 3DTV Forecasts (2nd edition): Executive Summary (PowerPoint File - 16 slides)

3DTV: Penetration driven by stealth rather than consumer desire

Fig. 1: Global, 3DTV household forecasts, 2010-2016

Fig. 2: Global, channels and on-demand services, May-11

Fig. 3: Western Europe, selected available and scheduled 3D content by service

Fig. 4: StreetDance 3D movie screenshot

Fig. 5: 3DTV time line, 1833-2011

Fig. 6: Global, share of 3DTV active households by region, 2010 and 2016

Fig. 7: Global, top 20 markets by active 3DTV households, 2016

Fig. 8: Global, share of 3DTV active households by platform, 2010 and 2016

Global 3DTV Forecasts, 2010-2016 (Excel file)

Abstract

Overview:

Informa’s 3DTV forecasts and analysis tracks the technology’s progress to date and up to 2016. Early adoption has been driven by its status as a novel technology attractive to early adopters. To move into the mainstream it now has to deliver compelling content combined with a high-quality viewing experience. 3DTV benefits from the backing of many key industry players: set manufacturers, content owners, broadcasters, platforms and operators. These parties have sufficient collective clout to create consumer momentum.

Several high profile 3D movies have already appeared in the cinema, which has helped to generate consumer awareness and demand. The slate of 3D productions is expanding. The Studios want to transfer this demand to DVD, especially using blu-ray. At the same time, games console manufacturers and publishers are developing 3D games, further pushing overall demand.

Sport is one of the main genres benefiting from 3D. Associations are always keen to exhibit their sports in new and compelling ways to viewers. There are a huge number of high-profile sporting events which will provide a great showcase for 3D programming.

3DTV programs and channels can broadcast via most existing HD set top boxes - so benefiting from a large installed base. Set manufacturers also report that the additional 3D component necessary is relatively cheap to install.

Key issues addressed:

• Track how key industry players are driving 3DTV take up
• Find out how key sporting events like the World Cup have driven penetration
• Learn how Operators are promoting their 3D Services
• Identify investment opportunities in new countries and across platforms
• Analyse what the impact of falling equipment prices have on 3D penetration
• Understand the impact and influence of the film industry, DVDs and games on 3DTV

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