Personal Navigation Devices - 3rd Edition

Published by: Berg Insight

Published: Nov. 1, 2009

Table of Contents

Executive summary

1 Personal navigation solutions

1.1 Vehicle fleets and navigation system penetration

1.1.1 The European passenger car market

1.1.2 The North American passenger car and light truck market

1.2 Overview of personal navigation systems and services

1.2.1 Factory installed in-dash navigation and telematics solutions

1.2.2 Aftermarket in-dash navigation and telematics systems

1.2.3 Personal Navigation Devices

1.2.4 Smartphones and mobile phones

1.2.5 PMPs, MIDs and netbooks

1.3 PND categories and segments

1.3.1 Standalone car navigation PNDs

1.3.2 Connected PNDs

1.3.3 Multimode and rugged PNDs

1.3.4 Embedded PNDs

1.4 The PND value-chain

1.4.1 PND vendors

1.4.2 GPS and wireless chipset developers

1.4.3 Navigation software developers

1.4.4 Mobile operators and telematics service providers

1.4.5 Digital map data and image providers

1.4.6 Content publishers and dynamic information providers

2 Map data and content providers

2.1 Digital map data and content suppliers

2.1.1 NAVTEQ

2.1.2 Tele Atlas

2.1.3 AND

2.1.4 Blom

2.1.5 CE Info Systems

2.1.6 ZENRIN

2.2 Travel guide, POI data and weather information providers

2.2.1 CustomWeather

2.2.2 Foreca

2.2.3 Fodor’s

2.2.4 Langenscheidt

2.2.5 Mairdumont

2.2.6 MSN Direct

2.2.7 NavX

2.2.8 RoadPilot

2.2.9 ViaMichelin

2.2.10 Wcities

2.3 Directory publishers

2.3.1 Eniro

2.3.2 European Directories

2.3.3 PagesJaunes

2.3.4 Yell Group

2.4 Traffic information providers

2.4.1 AirSage

2.4.2 Clear Channel Radio’s Total Traffic Network

2.4.3 INRIX

2.4.4 ITIS Holdings

2.4.5 Mediamobile

2.4.6 SmartRoute Systems

2.4.7 TrafficCast

2.4.8 Trafficmaster

3 PND vendor profiles

3.1 Garmin

3.1.1 Nüvi and zümo PNDs

3.1.2 The Garmin nüvi 1690 connected PND

3.1.3 Nüviphones and mobile services

3.2 TomTom

3.2.1 Company acquisitions

3.2.2 The High Definition Traffic service

3.2.3 PLUS and LIVE services

3.2.4 TomTom PNDs

3.2.5 Connected PNDs and services

3.3 MiTAC International

3.3.1 MiTAC acquisitions

3.3.2 Mio Technology PNDs

3.3.3 Mio Technology connected PNDs

3.3.4 Navman PNDs

3.3.5 Magellan PNDs

3.4 NAVIGON

3.4.1 NAVIGON PNDs

3.4.2 Connected PNDs and services

3.5 Second-tier PND vendors

3.5.1 Becker: Withdrawing from North America to focus on Europe

3.5.2 Blaupunkt: Expanding the range of safety features

3.5.3 Falk Navigation: PNDs with integrated Mairdumont travel guides

3.5.4 Maction Technologies: Complementing in-house software with PNDs

3.5.5 MapmyIndia: Leading mapping and navigation provider in India

3.5.6 MEDION: Recently launched connected PND in Germany

3.5.7 Nextar: Expanding from North America to Latin America

3.5.8 Nokia: Complementing handsets with mobile computing products

3.5.9 Panasonic: Focusing on aftermarket navigation solutions

3.5.10 Sanyo: Increasing cooperation with TomTom for overseas in-dash solutions

3.5.11 Shinco: Leading Chinese PND vendor

3.5.12 Sony: Focusing on Japan after exiting the European and American markets

3.5.13 TeleNav: The world’s leading handset navigation company files for IPO

3.5.14 Thinkware Systems: Leading vendor of navigation devices in South Korea

3.5.15 Yukyung Technologies: Expanding from navigation-enabled PMPs to MIDs

4 Software developer profiles

4.1 Navigation software developers

4.1.1 CosmicNavigation

4.1.2 deCarta

4.1.3 Elektrobit

4.1.4 Horizon Navigation

4.1.5 Intrinsyc Software

4.1.6 Microsoft

4.1.7 NavNGo

4.1.8 NDrive

4.2 Text-to-speech and automatic speech recognition software

4.2.1 Loquendo

4.2.2 Nuance Communications

4.2.3 SVOX

4.2.4 VoiceBox Technologies

5 PND hardware and enabling technologies

5.1 Satellite positioning technology

5.1.1 Assisted GPS

5.1.2 Synthetic assistance

5.1.3 Hybrid positioning technologies

5.2 PND software components and digital maps

5.2.1 PND operating systems

5.2.2 PND navigation applications and features

5.2.3 Digital map data

5.3 PND hardware and software trends

5.3.1 GPS receivers

5.3.2 PND component cost trends

5.3.3 Cellular connectivity integration

5.3.4 Wireless connectivity

5.4 Traffic information systems

5.4.1 Traffic information infrastructure

5.4.2 RDS-TMC

5.4.4 The VICS traffic information system

6 Connected services

6.1 PND vendor service offerings

6.1.1 Garmin nüLink! services

6.1.2 TomTom LIVE services

6.1.3 NAVIGON Live Services

6.1.4 Best Buy launched Insignia PNDs based on deCarta’s connected services

6.1.5 Intrinsyc Software provides complete services for Goodkap! PNDs

6.2 Telematics service providers

6.2.1 Airbiquity

6.2.2 ATX Group

6.3 Mobile operators

7 Market trends and forecasts

7.1 Navigation industry trends

7.1.1 Handset-based navigation solutions

7.1.2 In-dash navigation systems

7.1.3 Personal navigation devices and services

7.2 Worldwide PND shipments

7.2.1 Shipments by geographical region

7.3 Vendor market shares

7.4 The European PND market

7.4.1 PND unit shipments forecast

7.4.2 PND hardware and service revenue forecast

7.5 The North American PND market

7.5.1 PND unit shipments forecast

7.5.2 PND hardware and service revenue forecast

7.6 The Rest of World PND market

7.6.1 PND unit shipments forecast

7.6.2 PND hardware and service revenue forecast

Glossary

Index

List of Figures

Figure 1.1: The European passenger car market (2009)

Figure 1.2: Car navigation system shipments in Europe (2002-2008)

Figure 1.3: The North American car and light truck market (2009)

Figure 1.4: Car navigation system shipments in North America (2002-2008)

Figure 1.5: Main personal navigation system categories

Figure 1.6: Portable navigation solution categories

Figure 1.7: Mobile computing device categories and features

Figure 1.8: PND features by segment

Figure 1.9: High-end car navigation PNDs

Figure 1.10: Multimode and rugged PNDs

Figure 1.11: The PND value-chain

Figure 1.12: PND vendors by original industry

Figure 1.13: GPS chipset and SoC vendors

Figure 2.1: Examples of content providers

Figure 2.2: Major international digital map data suppliers

Figure 2.3: TMC service providers (2009)

Figure 3.1: Examples of Garmin nüvi PNDs

Figure 3.2: The Garmin nüvi 1200 and nüvi 785T PNDs

Figure 3.3: The Garmin nüvifone G60 GPS handset and nüvi 1690 connected PND

Figure 3.4: Examples of TomTom PNDs and connected PNDs

Figure 3.5: The TomTom Start and GO 750 LIVE PNDs

Figure 3.6: Examples of Mio Technology PNDs

Figure 3.7: The Mio Technology Moov Spirit 300 and Moov Spirit Flat PNDs

Figure 3.8: Examples of NAVIGON PNDs

Figure 3.9: Examples of NAVIGON connected PNDs

Figure 3.10: Becker PND features comparison

Figure 3.11: The Blaupunkt PND product range

Figure 3.12: The new Falk Navigation PND product range

Figure 3.13: Examples of MEDION PND models

Figure 4.1: Examples of navigation software developers

Figure 4.2: CosmicNavigation software summary

Figure 4.3: deCarta White-label Navigation Application summary

Figure 4.4: EB street director features summary

Figure 4.5: Soleus and Destinator summary

Figure 4.6: NavNGo iGO My way and iGO Amigo navigation software

Figure 5.1: Component and software costs for PNDs (2009)

Figure 5.2: Leading cellular IC developers

Figure 6.1: Connected PND services comparison

Figure 6.2: Examples of availability of Garmin nüLink! services in Europe

Figure 7.1: Annual PND shipments, worldwide (2003-2008)

Figure 7.2: PND shipments by region (Million units 2006-2008)

Figure 7.3: PND vendor market shares, Worldwide (2006-2009)

Figure 7.4: PND vendor market shares in Europe (2006-2009)

Figure 7.5: PND vendor market shares in North America (2006-2009)

Figure 7.6: Annual PND shipments in Europe (2007-2015)

Figure 7.7: PND ASP, device and service revenues in Europe (2009-2014)

Figure 7.8: Annual PND shipments in North America (2007-2015)

Figure 7.9: PND ASP, device and service revenues in North America (2009-2015)

Figure 7.10: Annual PND shipments in ROW (2007-2015)

Figure 7.11: PND ASP, device and service revenues in ROW (2009-2014)

Abstract

• Understand the dynamics of the navigation market in Europe, North America and ROW.
• Learn about the latest trends in navigation hardware,software and value-added content.
• Identify new business opportunities in live services and real-time traffic information.
• Realize the true commercial potential of car-based online navigation solutions.
• Anticipate future drivers for increasing penetration and replacement sales.
• Benefit from expert market analysis including detailed regional forecasts.

• What are the latest trends on the PND markets worldwide?
• Who are the main challengers to Garmin’s and TomTom’s market dominance?
• How should the industry adapt to an increasing share of replacement sales?
• What will be the winning formula for connected PNDs and associated services?
• Which navigation related value-added services appeal to consumers?
• How can the latest advances in traffic information technology become a part of the navigation experience?
• How will the conventional PND stand up to the competition from in-dash and handset systems?
• What are the forecasts per region of connected PND shipments and hardware and service revenues?

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