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H4-13, Market Access, Pricing, and Reimbursement News in the Third Quarter of 2009Published by: Decision Resources Published: Oct. 28, 2009 - 40 Pages Table of Contents
AbstractIntroduction:The third quarter of 2009 saw a heated debate in the United States over healthcare reform, the publication of a report on a European investigation of the pharmaceutical industry, the election of new governments in Japan and Germany, and new initiatives by governments in other countries to control their national pharmaceutical spending. Faced with declining revenues and increasing expenditures, healthcare payers in all markets are exerting increasing pressure on the pharmaceutical industry to cut costs and deliver genuine innovation. Questions Answered in This Report:
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