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Children's Food and Drinks in Europe - A Guide to Markets, Products and Innovation 2nd Edition

Published by: Leatherhead Food Research

Published: Aug. 1, 2009 - 266 Pages


Table of Contents



1. INTRODUCTION

1.1 Research Objectives

1.2 Definitions

1.3 Research Method

1.4 Information Provided

1.5 Currencies and Population

2. EXECUTIVE SUMMARY

2.1 Trends and Market Dynamics

2.2 Demographics

2.3 The European Market

2.4 New Product Development

3. DEMOGRAPHICS

4. THE EUROPEAN MARKET

4.1 Total Market Size and Trends

4.2 Major Manufacturers and Brands

4.3 Biscuits

4.3.1 Market size and trends

4.3.2 Manufacturers and brands

4.4 Breakfast Cereals

4.4.1 Market size and trends

4.4.2 Manufacturers and brands

4.5 Cakes

4.5.1 Market size and trends

4.5.2 Manufacturers and brands

4.6 Cereal Bars

4.6.1 Market size and trends

4.6.2 Manufacturers and brands

4.7 Cheese

4.7.1 Market size and trends

4.7.2 Manufacturers and brands

4.8 Chocolate Confectionery

4.8.1 Market size and trends

4.8.2 Manufacturers and brands

4.9 Flavoured Milk

4.9.1 Market size and trends

4.9.2 Manufacturers and brands

4.10 Frozen Foods

4.10.1 Market size and trends

4.10.2 Manufacturers and brands

4.11 Fruit Drinks (and Other Soft Drinks)

4.11.1 Market size and trends

4.11.2 Manufacturers and brands

4.12 Ice Cream

4.12.1 Market size and trends

4.12.2 Manufacturers and brands

4.13 Savoury Snacks

4.13.1 Market size and trends

4.13.2 Manufacturers and brands

4.14 Sugar Confectionery

4.14.1 Market size and trends

4.14.2 Manufacturers and brands

4.15 Yoghurts and Chilled Desserts

4.15.1 Market size and trends

4.15.2 Manufacturers and brands

5. NEW PRODUCT DEVELOPMENT

5.1 Biscuits

5.2 Breakfast Cereals

5.3 Cakes

5.4 Cereal Bars

5.5 Cheese

5.6 Chocolate Confectionery

5.7 Flavoured Milks

5.8 Frozen Foods

5.9 Fruit Drinks (and Other Soft Drinks)

5.10 Ice Cream

5.11 Savoury Snacks

5.12 Sugar Confectionery

5.13 Yoghurts and Chilled Desserts

LIST OF TABLES


Table 2.1 Selected Children’s Launches with Extra Health Benefits, 2007-2009

Table 3.1 Europe: Population Splits by Age and by Country, 2008e

Table 3.2 Europe: Population Splits by Age and by Country in Percentage Terms, 2008e

Table 4.1 Europe: Children’s Food and Drinks Markets and Market Penetration, 2008e

Table 4.2 Europe: Important Cross-border Children’s Food and Drink Brands

Table 4.3 Europe: Children’s Biscuit Market, 2008e

Table 4.4 UK: Children’s Biscuits Market by Value, 2004-2008

Table 4.5 UK: Significant Child-oriented and Child-specific Biscuit Brands

Table 4.6 France: Significant Child-oriented and Child-specific Biscuit Brands

Table 4.7 Germany: Significant Child-oriented and Child-specific Biscuit Brands

Table 4.8 Italy: Significant Child-oriented and Child-specific Biscuit Brands

Table 4.9 Spain: Significant Child-oriented and Child-specific Biscuit Brands

Table 4.10 Benelux: Significant Child-oriented and Child-specific Biscuit Brands

Table 4.11 Europe: Children’s Breakfast Cereals Market, 2008e

Table 4.12 UK: Significant Child-oriented and Child-specific Cereal Brands

Table 4.13 France: Significant Child-oriented and Child-specific Cereal Brands

Table 4.14 Germany: Significant Child-oriented and Child-specific Cereal Brands

Table 4.15 Italy: Significant Child-oriented and Child-specific Cereal Brands

Table 4.16 Spain: Significant Child-oriented and Child-specific Cereal Brands

Table 4.17 Benelux: Significant Child-oriented and Child-specific Cereal Brands

Table 4.18 Europe: Children’s Cakes Market, 2008e

Table 4.19 UK: Significant Child-oriented and Child-specific Cake Brands

Table 4.20 France: Significant Child-oriented and Child-specific Cake Brands

Table 4.21 Germany: Significant Child-oriented and Child-specific Cake Brands

Table 4.22 Italy: Significant Child-oriented and Child-specific Cake Brands

Table 4.23 Spain: Significant Child-oriented and Child-specific Cake Brands

Table 4.24 Europe: Children’s Cereal Bars Market, 2008e

Table 4.25 UK: Significant Child-oriented and Child-specific Cereal Brands

Table 4.26 France: Significant Child-oriented and Child-specific Cereal Bar Brands

Table 4.27 Germany: Significant Child-oriented and Child-specific Cereal Bar Brands

Table 4.28 Italy: Significant Child-oriented and Child-specific Cereal Bar Brands

Table 4.29 Spain: Significant Child-oriented and Child-specific Cereal Bar Brands

Table 4.30 Europe: Children’s Cheese Market, 2008e

Table 4.31 UK: Significant Child-oriented and Child-specific Cheese Brands

Table 4.32 France: Significant Child-oriented and Child-specific Cheese Brands

Table 4.33 Germany: Significant Child-oriented and Child-specific Cheese Brands

Table 4.34 Italy: Significant Child-oriented and Child-specific Cheese Brands

Table 4.35 Spain: Significant Child-oriented and Child-specific Cheese Brands

Table 4.36 Europe: Children’s Chocolate Confectionery Market, 2008e

Table 4.37 UK: Significant Child-oriented and Child-specific Chocolate

Table 4.38 France: Significant Child-oriented and Child-specific Chocolate Confectionery Brands

Table 4.39 Germany: Significant Child-oriented and Child-specific Chocolate Confectionery Brands

Table 4.40 Italy: Significant Child-oriented and Child-specific Chocolate Confectionery Brands

Table 4.41 Spain: Significant Child-oriented and Child-specific Chocolate Confectionery Brands

Table 4.42 Europe: Children’s Flavoured Milks Market, 2008e

Table 4.43 UK: Significant Child-oriented and Child-specific Flavoured Milk Brands

Table 4.44 France: Significant Child-oriented and Child-specific Flavoured Milk Brands

Table 4.45 Germany: Significant Child-oriented and Child-specific Flavoured Milk Brands

Table 4.46 Italy: Significant Child-oriented and Child-specific Flavoured Milk Brands

Table 4.47 Spain: Significant Child-oriented and Child-specific Flavoured Milk Brands

Table 4.48 Europe: Children’s Frozen Foods Market, 2008e

Table 4.49 UK: Significant Child-oriented and Child-specific Frozen Foods Brands

Table 4.50 France: Significant Child-oriented and Child-specific Frozen Foods Brands

Table 4.51 Germany: Significant Child-oriented and Child-specific Frozen Foods Brands

Table 4.52 Italy: Significant Child-oriented and Child-specific Frozen Foods Brands

Table 4.53 Spain: Significant Child-oriented and Child-specific Frozen Foods Brands

Table 4.54 Europe: Children’s Fruit Drinks Market, 2008e

Table 4.55 UK: Significant Child-oriented and Child-specific Fruit Drink Brands

Table 4.56 France: Significant Child-oriented and Child-specific Fruit Drinks Brands

Table 4.57 Germany: Significant Child-oriented and Child-specific Fruit Drinks Brands

Table 4.58 Italy: Significant Child-oriented and Child-specific Fruit Drinks Brands

Table 4.59 Europe: Children’s Ice Cream Market, 2008e

Table 4.60 France: Children’s Take-home Ice Cream Market, 2005-2008

Table 4.61 UK: Significant Child-oriented and Child-specific Take-home Ice Cream Brands

Table 4.62 France: Significant Child-oriented and Child-specific Take-home Ice Cream Brands

Table 4.63 Germany: Significant Child-oriented and Child-specific Take-home Ice Cream Brands

Table 4.64 Italy: Significant Child-oriented and Child-specific Take-home Ice Cream Brands

Table 4.65 Spain: Significant Child-oriented and Child-specific Take-home Ice Cream Brands

Table 4.66 Europe: Children’s Savoury Snacks Market, 2008e

Table 4.67 UK: Significant Child-oriented and Child-specific Savoury Snacks Brands

Table 4.68 France: Significant Child-oriented and Child-specific Savoury

Table 4.69 Germany: Significant Child-oriented and Child-specific Savoury Snack Brands

Table 4.70 Italy: Significant Child-oriented and Child-specific Savoury Snacks Brands

Table 4.71 Spain: Significant Child-oriented and Child-specific Savoury Snacks Brands

Table 4.72 Europe: Children’s Sugar Confectionery Market, 2008e

Table 4.73 UK: Significant Child-oriented and Child-specific Sugar Confectionery Brands

Table 4.74 France: Significant Child-oriented and Child-specific Sugar Confectionery Brands

Table 4.75 Germany: Significant Child-oriented and Child-specific Sugar Confectionery Brands

Table 4.76 Italy: Significant Child-oriented and Child-specific Sugar Confectionery Brands

Table 4.77 Spain: Significant Child-oriented and Child-specific Sugar Confectionery Brands

Table 4.78 Europe: Children’s Yoghurt and Chilled Desserts Market, 2008e

Table 4.79 UK: Children’s Yoghurt and Chilled Desserts Market by Type, 2008e

Table 4.80 France: Children’s Yoghurt and Chilled Desserts Market by Type, 2008e

Table 4.81 UK: Significant Child-oriented and Child-specific Yoghurt and Chilled Dessert Brands

Table 4.82 UK: Market Shares in Children’s Yoghurt and Desserts, 2008e

Table 4.83 France: Significant Child-oriented and Child-specific Yoghurt and Chilled Desserts Brands

Table 4.84 Germany: Significant Child-oriented and Child-specific Yoghurt and Chilled Desserts Brands

Table 4.85 Italy: Significant Child-oriented and Child-specific Yoghurt and Chilled Desserts Brands

Table 4.86 Spain: Significant Child-oriented and Child-specific Yoghurt and Chilled Dessert Brands

Table 5.1 Elements Used to Raise Child or Parent Appeal of Products

Table 5.2 Selected Launches of Children’s Biscuits since 2007

Table 5.3 Selected Launches of Children’s Cereals since 2007

Table 5.4 Selected Launches of Children’s Cakes since 2007

Table 5.5 Selected Launches of Children’s Cereal Bars since 2007

Table 5.6 Selected Launches of Children’s Cheese since 2007

Table 5.7 Selected Launches of Children’s Chocolate Confectionery since 2007

Table 5.8 Selected Launches of Children’s Flavoured Milks since 2007

Table 5.9 Selected Launches of Children’s Frozen Foods since 2007

Table 5.10 Selected Launches of Children’s Fruit Drinks and Other Soft Drinks since 2007

Table 5.11 Selected Launches of Children’s Ice Cream since 2007

Table 5.12 Selected Launches of Children’s Savoury Snacks since 2007

Table 5.13 Selected Launches of Children’s Sugar Confectionery since 2007

Table 5.14 Selected Launches of Children’s Yoghurts and Chilled Desserts since 2007

LIST OF FIGURES


Figure 1 Europe: Children’s Food and Drinks Market by Type, 2008e

Figure 3 Europe: Numbers of Children by Age, 2008

Figure 4 Europe: Child Populations (5-14) by Major Country, 2005- 2007

Figure 5 Europe: Percentage of Overweight or Obese Child Populations (5-13) by Major Country, 2006-2011f

Figure 6 Europe: Children’s Food and Drinks Markets by Value, 2008e

Figure 7 France: Children’s Sugar Confectionery Market by Type, 2008

Figure 8 UK: Children’s Yoghurt and Chilled Desserts Market by Type, 2008

Figure 9 France: Children’s Yoghurt and Chilled Desserts Market by Type, 2008e



Abstract

Despite the growing attention being paid to the world’s ageing population, children remain a significant consumer group that cannot be overlooked. Children aged between 5 and 14 represent around 9-12% of the total population in western Europe and they have specific demands when it comes to food and drink, requiring a unique approach to marketing and product development. Moreover, children’s foods have come under the spotlight in the wake of the debate over obesity levels in children and the need to provide healthier, more nutritious food choices for children; sparking reformulations and innovations in the market.

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