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2009 Supplement Business Report

Published by: Nutrition Business Journal

Published: Oct. 12, 2009 - 498 Pages


Table of Contents


1. EXECUTIVE SUMMARY

2. ACKNOWLEDGEMENTS & DEFINITIONS

2.1. ACKNOWLEDGEMENTS

2.2. RESEARCH METHODOLOGY

2.2.1. Disclaimer

2.2.2. Copyright

2.3. DEFINITIONS

2.3.1. Product Categories

2.3.2. Sales Channels

3. MARKET DATA & OVERVIEW

3.1. U.S. NUTRITION INDUSTRY

3.1.1. Product Category Sales

3.1.2. Channel Sales

3.1.3. Growth & Forecast

3.2. U.S. DIETARY SUPPLEMENTS

3.2.1. Dietary Supplements vs. U.S. Nutrition Industry

3.2.2. Product Category Sales

3.2.3. Channel Sales

3.2.4. Growth & Forecast

3.2.5. Consumer Usage Trends

3.3. TRENDS

3.3.1. Trend: Product Innovation Continues But at Slower Pace

3.3.2. Trend: Cost-Concious Consumers Turn to Supplements

3.3.3. Trend: Material Prices Stabilize

3.3.4. Case Study: Hydroxycut Draws Fire for Supplement Industry

3.3.1. Trend: Weight-Loss Pills Take a Hit

3.3.2. Trend: New FDA Emerging

3.3.3. Trend: Innovations in Delivery Modes, Formulations Help Grow Children's Supplement Market

3.3.4. Trend: CAM Insurance Coverage Is Up

3.3.1. Case Study: What does the future hold for CAM insurance coverage?

3.3.2. Trend: Human Supplement Firms Extending Brands to Dogs, Cats and Horses

3.3.3. Trend: Nanotechnology and Dietary Supplements

3.3.4. Trend: Anti-Aging Market Expands

3.3.5. Trend: Supplement Firms Prepare for FDA's Next Phase of GMP Audits

3.3.6. Trend: OTC Drug-Supplement Combo Products Caught in Regulatory Quagmire

3.3.7. Case Study: Is Current Dietary Supplement Research Doing More Harm Than Good for Companies?

3.3.8. Trend: Nutritional Genomics: Field Is Growing, But Commercial Success Remains Elusive

3.3.9. Trend: Proprietary Ingredients Grow in Popularity

3.4. MERGER & ACQUISITIONS IN 2008: A DETAILED ANALYSIS

3.4.1. M&A Activity: Nature’s Way, Enzymatic Therapy Merge Sales Teams

4. VITAMINS

4.1. OVERVIEW

4.1.1. Product Sales

4.1.2. Channel Sales

4.1.3. Growth & Forecast

4.1.1. Consumer Usage Trends

4.2. PRODUCT CATEGORIES

4.2.1. Multivitamins

4.2.2. Vitamin C

4.2.3. Vitamin E

4.2.4. B Vitamins

4.2.1. Vitamin A

4.2.2. Vitamin D

4.2.3. Other Vitamins

4.3. TRENDS

4.3.1. Vitamin D May Prevent Bone Fractures in Older Adults, Many Americans Still D Deficient

4.3.2. Trend: Vitamin Category Overcomes Disappointing Study Results

4.3.3. Trend: New Wonder Nutrients Emerging as Mainstays

5. HERBS & BOTANICALS

5.1.1. Product Sales

5.1.2. Channel Sales

5.1.3. Growth & Forecast

5.1.1. Consumer Usage Trends

5.2. PRODUCT CATEGORIES

5.2.1. Noni Juice

5.2.2. Mangosteen Juice

5.2.3. Goji Juice

5.2.4. Green Tea

5.2.5. Echinacea

5.2.6. Garlic

5.2.7. Saw Palmetto

5.2.8. Ginkgo Biloba

5.2.9. Milk Thistle

5.2.10. Acai

5.2.11. Psyllium

5.2.12. Ginseng

5.2.13. Green Foods

5.3. TRENDS

5.3.1. Herbalgram: Botanical Crops Are Not Immune to Effects of Global Climate Change

5.3.2. Trend: General Health and Immunity Driving Herbal Supplement Sales

5.3.3. Case Study: XanGo, MonaVie, TNI Keep Squeezing Sales Out of Super Fruits

6. SPORTS NUTRITION SUPPLEMENTS

6.1.1. Product Sales

6.1.2. Channel Sales

6.1.3. Growth & Forecast

6.2. CONSUMER USAGE TRENDS

6.3. PRODUCT CATEGORIES

6.3.1. Powders/Formulas

6.3.2. Pills

6.3.3. Hardcore Drinks

6.4. TRENDS

6.4.1. Trend: Web Driving Sales of Sports Supplements

6.4.1. Trend: Health Clubs and Gyms Driving Sports Supplement Sales

6.4.2. Trend: Health Clubs Evolving into Wellness Centers

6.4.3. Trend: Gym and Club Channel Set to Grow

7. MINERALS

7.1.1. Product Sales

7.1.2. Channel Sales

7.1.3. Growth & Forecast

7.1.4. Consumer Usage Trends

7.2. PRODUCT CATEGORIES

7.2.1. Calcium

7.2.2. Magnesium

7.2.3. Chromium

7.2.4. Zinc

7.2.1. Selenium

7.2.2. Potassium

7.2.3. Iron

7.2.4. Other Minerals

7.1. TRENDS

7.1.1. Trend: Calcium May Not Reduce Blood Pressure

7.1.2. Trend: Research Strengthens Calcium’s Story

8. MEAL REPLACEMENT SUPPLEMENTS

8.1.1. Product Sales

8.1.2. Channel Sales

8.1.3. Growth & Forecast

8.1.1. Consumer Usage Trends

9. SPECIALTY SUPPLEMENTS

9.1.1. Product Sales

9.1.2. Channel Sales

9.1.3. Growth & Forecast

9.1.4. Consumer Usage Trends

9.2. PRODUCT CATEGORIES

9.2.1. Melatonin

9.2.2. Probiotics

9.2.3. DHEA

9.2.4. Fish/Animal Oils

9.2.5. Plant Oils

9.2.6. Glucosamine/Chondroitin

9.2.7. Bee Products

9.2.8. CoQ10

9.2.9. 5HTP

9.2.10. SAMe

9.2.11. MSM

9.2.12. Gelatin

9.2.13. Digestive Enzymes

9.2.14. Homeopathics

9.2.15. Other Specialty Supplements

9.3. TRENDS

9.3.1. Trend: Will Zicam Recall Hurt Homeopathics?

10. CONDITION SPECIFIC MARKETS

10.1. OVERVIEW

10.1.1. Trend: Supplements Targeted to Specific Conditions Fuel Industry Growth

10.2. GENERAL HEALTH

10.3. COLD/FLU-IMMUNE

10.4. SPORTS/ENERGY/WEIGHT-LOSS

10.5. BRAIN/MENTAL ACUITY

10.6. INSOMNIA

10.7. MOOD/DEPRESSION

10.8. MENOPAUSE

10.9. CARDIO/HEARTH HEALTH

10.10. JOINT HEALTH

10.11. SEXUAL HEALTH

10.12. BONE HEALTH

10.13. GASTROINTESTINAL HEALTH

10.14. DIABETES

10.15. CANCER PREVENTION

10.16. HAIR/SKIN/NAILS

10.17. VISION/EYE HEALTH

10.18. TRENDS

10.18.1. Trend: Broken Health Care Industry Creating Opportunities

10.18.2. Trend: Rising Health Costs Fuel OTC

10.18.3. Case Study: Condition-Specific Marketing Limited

10.18.4. Trend: Science Crucial to Success

10.18.5. Trend: With Obesity Rates Growing, Nutrition Firms Vie for Their Piece of the Diabetes Pie

10.18.6. Trend: Chromium Used for Diabetes Treatment

10.18.7. Case Study: DSM: Bringing Back Forbidden Foods with InsuVital

10.18.8. Case Study: Promising Diabetes-Specific Supplements

10.18.9. Trend: As Digestive Problems Bloom, So Do Sales of Probiotics And Other Gut Supplements

10.18.10. Trend: Getting Probiotics Down to a Science

10.18.11. Case Study: Smooth Move Moving Well

10.18.12. Trend: Enzymes Remain a Digestive-Health Staple

10.18.13. Case Study: Jigsaw Pieces Together Solutions for Chronic Pain Sufferers

10.18.14. Case Study: LifeVantage Corp. Aims for a Sales Comeback With its Anti-Aging Pill, Protandim

10.18.15. Trend: Supplement Firms Race In To Fill Void Created by Recalled Rx Joint Drugs

10.18.16. Case Study: Primus Pharmaceuticals Takes Medical Food Route to Help Osteoarthritis Sufferers

10.18.17. Trend: Supplement Use High Among People Looking to Treat, Prevent Cancer, Study Shows

11. SALES CHANNELS & DISTRIBUTION

11.1. NATURAL & SPECIALTY RETAIL

11.1.1. Trend: Retailers Weather Downturn Better Than Most Industries

11.1.1. Case Study: “Whole Foods of Pharmacies” Fails

11.1.1. Whole Foods Battles FTC & Economy

11.1.2. Whole Foods Strives to Shrug Off Whole Paycheck Image in Current Economic Climate

11.2. MASS MARKET RETAIL

11.3. PRACTITIONER

11.3.1. Case Study: Using Practitioner Endorsement to Increase Online Sales

11.4. MULTI-LEVEL MARKETING

11.4.1. Trend: Economy Affecting MLM Sales

11.5. MAIL ORDER/DRTV/RADIO

11.6. INTERNET

11.6.1. E-marketing: A Recession Essential for Every Company

11.6.1. Trend: Successful E-mail Marketing Starts With a Good List

11.6.1. Case Study: NBTY Prioritizes Web Sales

11.6.2. Trend: Internet Sales Growth Exceeds Retail

12. GLOBAL MARKETS OVERVIEW

12.1. Global Nutrition Industry Sales, Growth & Forecasts

12.2. Global Supplement Sales, Growth And Forecasts

13. COMPANY SPOTLIGHTS & EXPERT INTERVIEWS

13.1. Metagenics Ceo: We Need Alticor’s Backing To Make A Dent In Chronic Illness Epidemic

13.2. There's A Time For Fish Oil, And There's A Time For Bypass Surgery, Guarneri Says

13.3. Research, Practitioner Education Keys To Metagenics Success

13.4. Howard Schiffer On Vitamin Angels: ‘we Are Saving Kids’ Lives, And We Can Prove It’

13.5. Q&A With Martek Biosciences: Ethan Leonard, Vp Of Pediatric Nutrition; Cassie France-kelly, Senior Public Relations

Manager; And Jeff Bernfeld, Executive Director Of Sales.

13.6. Francine R. Kaufman, Md On The U.S. Diabesity War

13.7. Andrew Weil: We Need To Create A Completely New Culture Of Health And Medicine

13.8. Briggs: Supplement Use Is Being Influenced By Science

13.9. Nbj Chews The Fat With Executives From Four Growing Snwl Companies

14. SUPPLEMENT COMPANY PROFILES

14.1. 21st Century HealthCare Inc.

14.2. Abbott Labs/Ross Products

14.3. Aboca

14.4. Airborne Consumer Health

14.5. Alacer

14.6. Alan James Group

14.7. Alcon Labs

14.8. Allergy Research Group (KI Nutricare)

14.9. Amerifit

14.10. Apex Fitness (24-Hour Fitness)

14.11. Applied Nutrition Inc.

14.12. Arizona Natural Products

14.13. Arkopharma/Health From the Sun

14.14. AST Sports Science

14.15. Atkins Nutritionals

14.16. Atrium Innovations (Pure Encapsulations, Douglas Labs)

14.17. Barlean's Organic Oils

14.18. Basic Research/ Zoller Labs

14.19. Bausch & Lomb

14.20. Bayer Group

14.21. Beehive Botanicals

14.22. Bio-Engineered Supplements and Nutrition, Inc. (BSN)

14.23. Bluebonnet Nutrition Corp.

14.24. Boiron USA

14.25. Botanical Labs

14.26. Bristol Myers Squibb/Mead Johnson

14.27. Carlson Laboratories

14.28. Celebrity Products Direct (Hollywood Celebrity Diet)

14.29. Chattem (Sunsource)

14.30. Coromega

14.31. Country Life (BioChem, Iron-Tek)

14.32. Crystal Star Herbal Nutrition

14.33. CytoSport

14.34. Delavau

14.35. Eclectic Institute, Inc.

14.36. Enzymedica

14.37. Fizogen Precision Technologies

14.38. Flora Inc.

14.39. Futurebiotics

14.40. Gaia Herbs, Inc.

14.41. Garden of Life

14.42. GlaxoSmithKline

14.43. GNC (contract manufacturing)

14.44. Healthy Directions (Doctor's Preferred)

14.45. Herb Pharm

14.46. Hero Nutritionals

14.47. IdeaSphere Company/ISI Brands (TwinLab, Metabolife)

14.48. Integrated BioPharma (Agrolabs/ Manhattan Drug)

14.49. Inverness Medical innovations, Inc.

14.50. Iovate (Hydroxycut, MuscleTech, Cytogenix)

14.51. Irwin Naturals

14.52. iSatori Technologies

14.53. ISS Research

14.54. Jarrow Formulas

14.55. Kaizen Nutrition

14.56. Kroeger Herb Products

14.57. Labrada Nutrition

14.58. LaneLabs-USA, Inc.

14.59. Lichtwer Pharma US (Kwai, Kira)

14.60. Life Extension

14.61. Maharishi Ayur-Ved Products Int'l, Inc.

14.62. Maitake Products, Inc.

14.63. Mason Vitamins

14.64. Matrixx Initiatives

14.65. Max Muscle (Retail Label)

14.66. McNeil Nutritionals

14.67. Megafood

14.68. Metabolic Maintenance Products

14.69. Metabolic Response Modifiers (MRM)

14.70. Metagenics

14.71. MLO Products/Genisoy (Swander Pace)

14.72. Muscle Marketing USA

14.73. Natrol

14.74. Naturade Inc

14.75. Natural Alternatives

14.76. Natural Balance

14.77. Natural Factors Nutritional Products

14.78. Natural Organics/Nature's Plus

14.79. Naturally Vitamins, Inc.

14.80. Nature's Answer

14.81. Nature's Benefit (Dr. Holt)

14.82. Nature's Best

14.83. Nature's Life

14.84. Nature's Products, Inc. (Rainbow Light, Champion Nutrition)

14.85. Nature's Way Products (Enzymatic Therapy, Integrative Therapeutics)

14.86. NBTY

14.87. Nestlé

14.88. New Chapter

14.89. Nexgen Pharma

14.90. NEXT Proteins, Inc.

14.91. Nordic Naturals

14.92. NOW Foods

14.93. Nutraceutical International Corporation

14.94. Nutramax Laboratories, Inc. (Cosamin DS)

14.95. Nutrex Research

14.96. Nutrition Now, Inc.

14.97. Nutrition Research Group (ANSI & SS USA)

14.98. NX Nutraceuticals

14.99. Optimum Nutrition (Glanbia)

14.100. Pacific Nutritional Inc.

14.101. PatentHealth

14.102. Perrigo

14.103. Pharmavite

14.104. Pioneer Nutritional Formulas Inc.

14.105. Prince of Peace Enterprises

14.106. Progressive Laboratories

14.107. Quigley Corp. (Cold-EEZE)

14.108. Real Health Laboratories

14.109. ReNew Life Formulas, Inc.

14.110. S.A.N. Corporation

14.111. Schiff Nutrition International

14.112. Schwartz Laboratories

14.113. Similasan USA

14.114. Standard Homeopathic Company (Hyland's Inc.)

14.115. Standard Process

14.116. Supernutrition

14.117. Theralogix

14.118. Thorne Research

14.119. Threshold Enterprises Ltd. (Source Naturals, Planetary Herbals)

14.120. Trace Minerals Research

14.121. Ultimate Nutrition, Inc.

14.122. Unilever (SlimFast)

14.123. Universal Nutrition Corp.

14.124. VHT Body

14.125. Vianda

14.126. Vibrant Health

14.127. VitaQuest Intl (Garden State, Windmill)

14.128. Vita-Tech International

14.129. VPX Sports Nutrition

14.130. Wakunaga of America (Kyolic)

14.131. Wellements

14.132. Wellnx (NX Labs, Slimquick)

14.133. Wyeth (Centrum, Caltrate)

14.134. Yerba Prima

Figure 1-1 U.S. Dietary Supplement Sales by Product Category in 2008

Figure 3-1 U.S. Total Nutrition Industry Sales by Product, 2008

Figure 3-2 U.S. Nutrition Industry Sales by Product , 1998-2008

Figure 3-3 U.S. Nutrition Industry Sales Growth by Product, 1998-2008

Figure 3-4 U.S. Nutrition Industry Sales by Product as % of Total, 1998-2008

Figure 3-5 U.S. Nutrition Industry Sales Growth by Product, 2008

Figure 3-6 U.S. Nutrition Industry Sales & Growth, 2000-2017e

Figure 3-7 U.S. Total Nutrition Industry Sales by Channel, 2008

Figure 3-8 U.S. Nutrition Industry Sales & Growth by Channel, 2008

Figure 3-9 U.S. Nutrition Industry Sales & Growth by Channel, 2007

Figure 3-10 U.S. Nutrition Industry Sales & Growth by Channel, 2006

Figure 3-11 U.S. Nutrition Industry Sales by Channel, 1998-2008

Figure 3-12 U.S. Nutrition Industry Sales by Product, 2009e-2017e

Figure 3-13 U.S. Nutrition Industry Sales Growth by Product, 2009e-2017e

Figure 3-14 U.S. Nutrition Industry Sales by Product as % of Total, 2009e-2017e

Figure 3-15 U.S. Nutrition Industry Estimated Compound Annual Sales Growth, 2009e-2017e

Figure 3-16 U.S. Dietary Supplements vs. Total Nutrition Industry, 1998-2008

Figure 3-17 U.S. Dietary Supplements vs. Total Nutrition Industry Sales Growth, 2000-2017e

Figure 3-18 U.S. Dietary Supplement Sales by Product Category in 2008

Figure 3-19 U.S. Dietary Supplement Sales by Product , 1998-2008

Figure 3-20 U.S. Dietary Supplement Sales Growth by Product , 1998-2008

Figure 3-21 U.S. Dietary Supplement Sales by Product as % of Total , 1998-2008

Figure 3-22 U.S. Dietary Supplement Sales Growth by Product, 2008

Figure 3-23 U.S. Dietary Supplement Sales & Growth, 2000-2017e

Figure 3-24 U.S. Dietary Supplements Product Category Sales Growth, 2000-2017e

Figure 3-25 Top 50 Dietary Supplement Companies in 2008: Part I

Figure 3-26 Top 50 Dietary Supplement Companies in 2008: Part II

Figure 3-27 Top 100 Dietary Supplements According to U.S. Sales, 2002-2008: Part I

Figure 3-28 Top 100 Dietary Supplements According to U.S. Sales, 2002-2008: Part II

Figure 3-29 Top 100 Dietary Supplements According to U.S. Sales, 2002-2008: Part III

Figure 3-30 U.S. Dietary Supplement Sales by Channel, 2008

Figure 3-31 U.S. Dietary Supplement Sales and Annual Growth by Channel, 2006-2008

Figure 3-32 U.S. Dietary Supplement Sales by Channel, 2000-2008

Figure 3-33 U.S. Dietary Supplement Sales by Product, 2009e-2017e

Figure 3-34 U.S. Dietary Supplement Sales Growth by Product, 2009e-2017e

Figure 3-35 U.S. Dietary Supplement Sales by Product as % of Total, 2009e-2017e

Figure 3-36 U.S. Dietary Supplements Estimated Compound Annual Sales Growth, 2009e-2017e

Figure 3-37 U.S. Consumer Use of Dietary Supplements, 2008

Figure 3-38 U.S. Herb & Botanical Use by Adults as % of Total Market Share , 1999-2008

Figure 3-39 U.S. Herb & Botanical Use by Adults by Millions of Users, 1999-2008

Figure 4-1 U.S. Vitamin Sales by Product Category in 2008

Figure 4-2 U.S. Vitamin vs. Total Supplement Sales , 1998-2008

Figure 4-3 U.S. Vitamin Sales by Product , 1998-2008

Figure 4-4 U.S. Vitamin Sales Growth by Product , 1998-2008

Figure 4-5 U.S. Vitamin Sales by Product as % of Total , 1998-2008


Figure 4-6 U.S. Vitamin Sales Growth by Product, 2008

Figure 4-7 U.S. Vitamin Sales & Growth, 2000-2017e

Figure 4-8 U.S. Vitamin Product Category Sales Growth, 2000-2008

Figure 4-9 Top 20 Vitamin Companies in 2008

Figure 4-10 U.S. Vitamin Sales by Channel, 2008

Figure 4-11 U.S. Vitamin Sales and Annual Growth by Channel, 2006-2008

Figure 4-12 U.S. Vitamins vs. Dietary Supplements Sales Growth, 2000-2017e

Figure 4-13 U.S. Vitamins vs. Total Dietary Supplement Sales and Growth, 2009e-2017e

Figure 4-14 U.S. Consumer Use of Vitamins, 2008

Figure 4-15 U.S. Vitamin Use by Adults as % of Total Market Share , 1999-2008

Figure 4-16 U.S. Vitamin Use by Adults by Millions of Users, 1999-2008

Figure 4-17 U.S. Multivitamin Sales & Growth, 1998-2008

Figure 4-18 U.S. Multivitamin Sales by Channel, 2008

Figure 4-19 U.S. Vitamin C Sales & Growth, 1998-2008

Figure 4-20 U.S. Vitamin C Sales by Channel, 2008

Figure 4-21 U.S. Vitamin E Sales & Growth, 1998-2008

Figure 4-22 U.S. Vitamin E Sales by Channel, 2008

Figure 4-23 U.S. Vitamin B Sales & Growth, 1998-2008

Figure 4-24 U.S. Vitamin B Sales by Channel, 2008

Figure 4-25 U.S. Vitamin A Sales & Growth, 1998-2008

Figure 4-26 U.S. Vitamin A Sales by Channel, 2008

Figure 4-27 U.S. Vitamin D Sales & Growth, 2001-2008

Figure 4-28 U.S. Vitamin D Sales by Channel, 2008

Figure 4-29 U.S. Other Vitamin Sales & Growth, 1998-2008

Figure 4-30 U.S. Other Vitamin Sales by Channel, 2008

Figure 5-1 U.S. Herb & Botanical Sales by Product Category in 2008

Figure 5-2 U.S. Herb & Botanical vs. Total Supplement Sales , 1998-2008

Figure 5-3 U.S. Top 50 Herb & Botanical Producs Ranked by Sales , 2000-2008: Part I

Figure 5-4 U.S. Top 50 Herb & Botanical Producs Ranked by Sales , 2000-2008: Part II

Figure 5-5 U.S. Herb & Botanical Sales Growth for Top 10 Products , 1998-2008

Figure 5-6 U.S. Herb & Botanical Sales Growth for Top 10 Growth Products, 2008

Figure 5-7 U.S. Herb & Botanical Sales & Growth, 2000-2017e

Figure 5-8 Top 20 Herb & Botanical Companies in 2008

Figure 5-9 U.S. Herb & Botanical Sales by Channel, 2008

Figure 5-10 U.S. Herb & Botanical Sales and Annual Growth by Channel, 2006-2008

Figure 5-11 U.S. Herb & Botanical vs. Dietary Supplement Sales Growth, 2000-2017e

Figure 5-12 U.S. Herb & Botanical vs. Total Dietary Supplement Sales and Growth, 2009e-2017e

Figure 5-13 U.S. Consumer Use of Herbs & Botanicals, 2008

Figure 5-14 U.S. Herb & Botanical Use by Adults as % of Total Market Share , 1999-2008

Figure 5-15 U.S. Herb & Botanical Use by Adults by Millions of Users, 1999-2008

Figure 5-16 U.S. Noni Juice Sales & Growth, 1998-2008

Figure 5-17 U.S. Noni Juice Sales by Channel, 2008

Figure 5-18 U.S. Mangosteen Juice Sales & Growth, 2000-2008

Figure 5-19 U.S. Mangosteen Juice Sales by Channel, 2008

Figure 5-20 U.S. Goji Juice Sales & Growth, 2000-2008

Figure 5-21 U.S. Goji Juice Sales by Channel, 2008

Figure 5-22 U.S. Green Tea Sales & Growth, 1998-2008

Figure 5-23 U.S. Green Tea Sales by Channel, 2008

Figure 5-24 U.S. Echinacea Sales & Growth, 1998-2008

Figure 5-25 U.S. Echinacea Sales by Channel, 2008

Figure 5-26 U.S. Garlic Sales & Growth, 1998-2008

Figure 5-27 U.S. Garlic Sales by Channel, 2008

Figure 5-28 U.S. Saw Palmetto Sales & Growth, 1998-2008

Figure 5-29 U.S. Saw Palmetto Sales by Channel, 2008

Figure 5-30 U.S. Ginkgo Biloba Sales & Growth, 1998-2008

Figure 5-31 U.S. Ginkgo Biloba Sales by Channel, 2008

Figure 5-32 U.S. Milk Thistle Sales & Growth, 1998-2008

Figure 5-33 U.S. Milk Thistle Sales by Channel, 2008

Figure 5-34 U.S. Acai Sales & Growth, 1998-2008

Figure 5-35 U.S. Acai Sales by Channel, 2008

Figure 5-36 U.S. Psyllium Sales & Growth, 1998-2008

Figure 5-37 U.S. Psyllium Sales by Channel, 2008

Figure 5-38 U.S. Ginseng Sales & Growth, 1998-2008

Figure 5-39 U.S. Ginseng Sales by Channel, 2008

Figure 5-40 U.S. Green Foods Sales & Growth, 1998-2008

Figure 5-41 U.S. Green Foods Sales by Channel, 2008

Figure 6-1 U.S. Sports Nutrition Supplement Sales by Product Category in 2008

Figure 6-2 U.S. Sports Nutrition Supplements vs. Total Supplement Sales , 1998-2008

Figure 6-3 U.S. Sports Nutrition Supplement Sales by Product , 1998-2008

Figure 6-4 U.S. Sports Nutrition Supplement Sales Growth by Product , 1998-2008

Figure 6-5 U.S. Sports Nutrition Supplement Sales by Product as % of Total , 1998-2008

Figure 6-6 U.S. Sports Nutrition Supplement Sales Growth by Product, 2008

Figure 6-7 U.S. Sports Nutrition Supplement Sales & Growth, 2000-2017e

Figure 6-8 U.S. Sports Nutrition Product Category Sales Growth, 2000-2017e

Figure 6-9 Top 20 Sports Nutrition Supplement Companies in 2008

Figure 6-10 U.S. Sports Nutrition Sales by Channel, 2008

Figure 6-11 U.S. Sports Nutrition Supplement Sales and Annual Growth by Channel, 2006-2008

Figure 6-12 U.S. Sports Nutrition Supplements vs. Dietary Supplements Sales Growth, 2000-2017e

Figure 6-13 U.S. Sports Nutrition vs. Total Dietary Supplement Sales and Growth, 2009e-2017e

Figure 6-14 U.S. Consumer Use of Sports Nutrition Supplements, 2008

Figure 6-15 U.S. Sports Nutriton Supplement Use by Adults as % of Total Market Share , 1999-2008

Figure 6-16 U.S. Sports Nutrition Supplement Use by Adults by Millions of Users, 1999-2008

Figure 6-17 U.S. Sports Nutrition Powders/Formulas Sales & Growth, 1998-2017e

Figure 6-18 U.S. Sports Nutrition Pills Sales & Growth, 1998-2017e

Figure 6-19 U.S. Sports Nutrition Hardcore Sales & Growth, 1998-2017e

Figure 7-1 U.S. Mineral Sales by Product Category in 2008

Figure 7-2 U.S. Minerals vs. Total Supplement Sales , 1998-2008

Figure 7-3 U.S. Mineral Sales by Product , 1998-2008

Figure 7-4 U.S. Mineral Sales Growth by Product , 1998-2008

Figure 7-5 U.S. Mineral Sales by Product at % of Total , 1998-2008

Figure 7-6 U.S. Mineral Sales Growth by Product, 2008

Figure 7-7 U.S. Mineral Sales & Growth, 2000-2017e

Figure 7-8 Top 20 Mineral Companies in 2008

Figure 7-9 U.S. Mineral Sales by Channel, 2008

Figure 7-10 U.S. Mineral Sales and Annual Growth by Channel, 2006-2008

Figure 7-11 U.S. Minerals vs. Dietary Supplements Sales Growth, 2000-2017e

Figure 7-12 U.S. Minerals vs. Total Dietary Supplement Sales and Growth, 2009e-2017e

Figure 7-13 U.S. Consumer Use of Minerals, 2008

Figure 7-14 U.S. Mineral Use by Adults as % of Total Market Share , 1999-2008

Figure 7-15 U.S. Mineral Use by Adults by Millions of Users, 1999-2008

Figure 7-16 U.S. Calcium Sales & Growth, 1998-2008

Figure 7-17 U.S. Calcium Sales by Channel, 2008

Figure 7-18 U.S. Magnesium Sales & Growth, 1998-2008

Figure 7-19 U.S. Magnesium Sales by Channel, 2008

Figure 7-20 U.S. Chromium Sales & Growth, 1998-2008

Figure 7-21 U.S. Chromium Sales by Channel, 2008

Figure 7-22 U.S. Zinc Sales & Growth, 1998-2008

Figure 7-23 U.S. Zinc Sales by Channel, 2008

Figure 7-24 U.S. Selenium Sales & Growth, 1998-2008

Figure 7-25 U.S. Selenium Sales by Channel, 2008

Figure 7-26 U.S. Potassium Sales & Growth, 1998-2008

Figure 7-27 U.S. Potassium Sales by Channel, 2008

Figure 7-28 U.S. Iron Sales & Growth, 1998-2008

Figure 7-29 U.S. Iron Sales by Channel, 2008

Figure 7-30 U.S. Other Mineral Sales & Growth, 1998-2008

Figure 7-31 U.S. Other Mineral Sales by Channel, 2008

Figure 8-1 U.S. Meal Replacement vs. Total Supplement Sales , 1998-2008

Figure 8-2 U.S. Meal Replacement Sales & Growth, 2000-2017e

Figure 8-3 Top 20 Meal Replacement Supplement Companies in 2008

Figure 8-4 U.S. Meal Replacement Sales by Channel, 2008

Figure 8-5 U.S. Meal Replacement Supplement Sales and Annual Growth by Channel, 2006-2008

Figure 8-6 U.S. Meal Replacement Supplements vs. Total Dietary Supplement Sales and Growth, 2009e-2017e


Figure 8-7 U.S. Meal Replacement Supplements vs. Dietary Supplements Sales Growth, 2000-2017e

Figure 8-8 U.S. Consumer Use of Meal Replacement Supplements, 2008

Figure 8-9 U.S. Meal Replacement Supplement Use by Adults as % of Total Market Share , 1999-2008

Figure 8-10 U.S. Meal Replacement Supplement Use by Adults by Millions of Users, 1999-2008

Figure 9-1 U.S. Specialty Supplement Sales by Product Category in 2008

Figure 9-2 U.S. Specialty Supplement vs. Total Supplement Sales , 1998-2008

Figure 9-3 U.S. Specialty Supplement Sales by Product , 1998-2008

Figure 9-4 U.S. Specialty Supplement Sales Growth by Product , 1998-2008

Figure 9-5 U.S. Specialty Supplement Sales by Product as % of Total , 1998-2008

Figure 9-6 U.S. Specialty Sales Growth by Top 8 Growth Products, 2008

Figure 9-7 U.S. Specialty Sales & Growth, 2000-2017e

Figure 9-8 Top 20 Specialty/Other Supplement Companies in 2008

Figure 9-9 U.S. Specialty Sales by Channel, 2008

Figure 9-10 U.S. Specialty Sales and Annual Growth by Channel, 2006-2008

Figure 9-11 U.S. Specialty vs. Total Dietary Supplements Sales Growth, 2000-2017e

Figure 9-12 U.S. Specialty vs. Total Dietary Supplement Sales and Growth, 2009e-2017e

Figure 9-13 U.S. Consumer Use of Specialty/Other Supplements, 2008

Figure 9-14 U.S. Specialty/Other Supplement Use by Adults as % of Total Market Share , 1999-2008

Figure 9-15 U.S. Specialty/Other Supplement Use by Adults by Millions of Users, 1999-2008

Figure 9-16 U.S. Melatonin Sales & Growth, 1998-2008

Figure 9-17 U.S. Melatonin Sales by Channel, 2008

Figure 9-18 U.S. Probiotics Sales & Growth, 1998-2008

Figure 9-19 U.S. Probiotics Sales by Channel, 2008

Figure 9-20 U.S. DHEA Sales & Growth, 1998-2008

Figure 9-21 U.S. DHEA Sales by Channel, 2008

Figure 9-22 U.S. Fish/Animal Oil Sales & Growth, 1998-2008

Figure 9-23 U.S. Fish/Animal Oil Sales by Channel, 2008

Figure 9-24 U.S. Plant Oil Sales & Growth, 1998-2008

Figure 9-25 U.S. Plant Oil Sales by Channel, 2008

Figure 9-26 U.S. Glucosamine/Chondroitin Sales & Growth, 1998-2008

Figure 9-27 U.S. Glucosamine/Chondroitin Sales by Channel, 2008

Figure 9-28 U.S. Bee Products Sales & Growth, 1998-2008

Figure 9-29 U.S. Bee Products Sales by Channel, 2008

Figure 9-30 U.S. CoQ10 Sales & Growth, 1998-2008

Figure 9-31 U.S. CoQ10 Sales by Channel, 2008

Figure 9-32 U.S. 5HTP Sales & Growth, 1998-2008

Figure 9-33 U.S. 5HTP Sales by Channel, 2008

Figure 9-34 U.S. SAMe Sales & Growth, 1998-2008

Figure 9-35 U.S. SAMe Sales by Channel, 2008

Figure 9-36 U.S. MSM Sales & Growth, 1998-2008

Figure 9-37 U.S. MSM Sales by Channel, 2008

Figure 9-38 U.S. Gelatin Sales & Growth, 1998-2008

Figure 9-39 U.S. Gelatin Sales by Channel, 2008

Figure 9-40 U.S. Digestive Enzymes Sales & Growth, 1998-2008

Figure 9-41 U.S. Digestive Enzymes Sales by Channel, 2008

Figure 9-42 U.S. Homeopathic Sales & Growth, 1998-2008

Figure 9-43 U.S. Homeopathic Sales by Channel, 2008

Figure 9-44 U.S. Other Specialty Supplement Sales & Growth, 1998-2008

Figure 9-45 U.S. Other Specialty Supplement Sales by Channel, 2008

Figure 10-1 U.S. Supplement Sales by Condition in 2008

Figure 10-2 U.S. Dietary Supplement Sales & Growth by Condition Specific Market, 1999-2008

Figure 10-3 U.S. Condition Specific Supplement, OTC and Rx Sales in 2007

Figure 10-4 U.S. Condition Specific Sales by Market, 1999-2007

Figure 10-5 U.S. General Health Condition Specific Supplement Sales by Product in 2008

Figure 10-6 U.S. General Health Condition Specific Supplement Sales & Growth, 1999-2008

Figure 10-7 U.S. General Health Condition Specific Sales by Market, 1999-2008

Figure 10-8 U.S. General Health Condition Specific Supplement Sales, 1999-2008

Figure 10-9 U.S. Cold/Flu-Immune Condition Specific Supplement Sales by Product in 2008

Figure 10-10 U.S. Cold/Flu-Immune Condition Specific Supplement Sales & Growth, 1999-2008

Figure 10-11 U.S. Cold/Flu-Immune Condition Specific Sales by Market, 1999-2007

Figure 10-12 U.S. Cold/Flu-Immune Condition Specific Supplement Sales, 1999-2008

Figure 10-13 U.S. Sports/Energy/Weight-Loss Condition Specific Supplement Sales by Product in 2008

Figure 10-14 U.S. Sports/Energy/Weight-Loss Condition Specific Supplement Sales & Growth, 1999-2008

Figure 10-15 U.S. Sports/Energy/Weight-Loss Condition Specific Sales by Market, 1999-2007

Figure 10-16 U.S. Sports/Energy/Weight-Loss Condition Specific Supplement Sales, 1999-2008

Figure 10-17 U.S. Brain/Mental Acuity Condition Specific Supplement Sales by Product in 2008

Figure 10-18 U.S. Brain/Mental Acuity Condition Specific Supplement Sales & Growth, 1999-2008

Figure 10-19 U.S. Brain/Mental Acuity Condition Specific Sales by Market, 1999-2007

Figure 10-20 U.S. Brain/Mental Acuity Condition Specific Supplement Sales, 1999-2008

Figure 10-21 U.S. Insomnia Condition Specific Supplement Sales by Product in 2008

Figure 10-22 U.S. Insomnia Condition Specific Supplement Sales & Growth, 1999-2008

Figure 10-23 U.S. Insomnia Condition Specific Sales by Market, 1999-2007

Figure 10-24 U.S. Insomnia Condition Specific Supplement Sales, 1999-2008

Figure 10-25 U.S. Mood/Depression Condition Specific Supplement Sales by Product in 2008

Figure 10-26 U.S. Mood/Depression Condition Specific Supplement Sales & Growth, 1999-2008

Figure 10-27 U.S. Mood/Depression Condition Specific Sales by Market, 1999-2007

Figure 10-28 U.S. Mood/Depression Condition Specific Supplement Sales, 1999-2008

Figure 10-29 U.S. Menopause Condition Specific Supplement Sales by Product in 2008

Figure 10-30 U.S. Menopause Condition Specific Supplement Sales & Growth, 1999-2008

Figure 10-31 U.S. Menopause Condition Specific Sales by Market, 1999-2007

Figure 10-32 U.S. Menopause Condition Specific Supplement Sales, 1999-2008

Figure 10-33 U.S. Cardio/Heart Health Condition Specific Supplement Sales by Product in 2008

Figure 10-34 U.S. Cardio/Heart Health Condition Specific Supplement Sales & Growth, 1999-2008

Figure 10-35 U.S. Cardio/Heart Health Condition Specific Sales by Market, 1999-2007

Figure 10-36 U.S. Cardio/Heart Health Condition Specific Supplement Sales, 1999-2008

Figure 10-37 U.S. Joint Health Condition Specific Supplement Sales by Product in 2008

Figure 10-38 U.S. Joint Health Condition Specific Supplement Sales & Growth, 1999-2008

Figure 10-39 U.S. Joint Health Condition Specific Sales by Market, 1999-2007

Figure 10-40 U.S. Joint Health Condition Specific Supplement Sales, 1999-2008

Figure 10-41 U.S. Sexual Health Condition Specific Supplement Sales by Product in 2008

Figure 10-42 U.S. Sexual Health Condition Specific Supplement Sales & Growth, 1999-2008

Figure 10-43 U.S. Sexual Health Condition Specific Sales by Market, 1999-2007

Figure 10-44 U.S. Sexual Health Condition Specific Supplement Sales, 1999-2008

Figure 10-45 U.S. Bone Health Condition Specific Supplement Sales by Product in 2008

Figure 10-46 U.S. Bone Health Condition Specific Supplement Sales & Growth, 1999-2008

Figure 10-47 U.S. Bone Health Condition Specific Sales by Market, 1999-2007

Figure 10-48 U.S. Bone Health Condition Specific Supplement Sales, 1999-2008

Figure 10-49 U.S. Gastrointestinal Health Condition Specific Supplement Sales by Product in 2008

Figure 10-50 U.S. Gastrointestinal Health Condition Specific Supplement Sales & Growth, 1999-2008

Figure 10-51 U.S. Gastrointestinal Health Condition Specific Sales by Market, 1999-2007

Figure 10-52 U.S. Gastrointestinal Health Condition Specific Supplement Sales, 1999-2008

Figure 10-53 U.S. Diabetes Condition Specific Supplement Sales by Product in 2008

Figure 10-54 U.S. Diabetes Condition Specific Supplement Sales & Growth, 1999-2008

Figure 10-55 U.S. Diabetes Health Condition Specific Sales by Market, 1999-2007

Figure 10-56 U.S. Diabetes Health Condition Specific Supplement Sales, 1999-2008

Figure 10-57 U.S. Cancer Prevention Condition Specific Supplement Sales by Product in 2008

Figure 10-58 U.S. Cancer Prevention Condition Specific Supplement Sales & Growth, 1999-2008

Figure 10-59 U.S. Cancer Prevention Condition Specific Sales by Market, 1999-2007

Figure 10-60 U.S. Cancer Prevention Condition Specific Supplement Sales, 1999-2008

Figure 10-61 U.S. Hair/Skin/Nails Condition Specific Supplement Sales by Product in 2008

Figure 10-62 U.S. Hair/Skin/Nails Condition Specific Supplement Sales, 2006-2008

Figure 10-63 U.S. Vision Condition Specific Supplement Sales by Product in 2008

Figure 10-64 U.S. Vision Condition Specific Supplement Sales, 2006-2008

Figure 11-1 U.S. Dietary Supplement Sales by Channel, 2008

Figure 11-2 U.S. Dietary Supplement Sales and Annual Growth by Channel, 2006-2008

Figure 11-3 U.S. Natural & Specialty Retail Channel Dietary Supplement Sales by Product, 2008

Figure 11-4 U.S. Natural & Specialty Retail Channel Dietary Supplement Sales & Annual Growth by Product,

2006-2008

Figure 11-5 U.S. Natural & Specialty Retail Channel Dietary Supplement Sales by Product , 1999-2008

Figure 11-6 U.S. Natural & Specialty Retail Dietary Supplement Sales & Growth, 1997-2008

Figure 11-7 U.S. Natural & Specialty Retail Channel Dietary Supplement Sales by Product , 2009e-2017e

Figure 11-8 U.S. Natural & Specialty Retail vs. Total Dietary Supplement Sales Growth, 1997-2017e

Figure 11-9 U.S. Mass Market Retail Channel Dietary Supplement Sales by Product, 2008

Figure 11-10 U.S. Mass Market Retail Channel Dietary Supplement Sales & Annual Growth by Product, 2006-

2008

Figure 11-11 U.S. Mass Market Retail Channel Dietary Supplement Sales by Product , 1999-2008

Figure 11-12 U.S. Mass Market Retail Dietary Supplement Sales & Growth, 1997-2008

Figure 11-13 U.S. Natural & Specialty Retail Channel Dietary Supplement Sales by Product , 2009e-2017e

Figure 11-14 U.S. Mass Market Retail vs. Total Dietary Supplement Sales Growth, 1997-2017e

Figure 11-15 U.S. Practitioner Channel Dietary Supplement Sales by Product, 2008

Figure 11-16 U.S. Practitioner Channel Dietary Supplement Sales & Annual Growth by Product, 2006-2008

Figure 11-17 U.S. Practitioner Channel Dietary Supplement Sales by Product , 1999-2008

Figure 11-18 U.S. Practitioner Dietary Supplement Sales & Growth, 1997-2008

Figure 11-19 U.S. Practitioner Channel Dietary Supplement Sales by Product , 2009e-2017e

Figure 11-20 U.S. Practitioner vs. Total Dietary Supplement Sales Growth, 1997-2017e

Figure 11-21 U.S. Multi-level Marketing Channel Dietary Supplement Sales by Product, 2008

Figure 11-22 U.S. Multi-Level Marketing Channel Dietary Supplement Sales & Annual Growth by Product, 2006-

2008

Figure 11-23 U.S. Multi-Level Marketing Channel Dietary Supplement Sales by Product , 1999-2008

Figure 11-24 U.S. Multi-Level Markting Dietary Supplement Sales & Growth, 1997-2008

Figure 11-25 U.S. Multi-Level Marketing Channel Dietary Supplement Sales by Product , 2009e-2017e

Figure 11-26 U.S. Multi-Level Marketing vs. Total Dietary Supplement Sales Growth, 1997-2017e

Figure 11-27 U.S. Mail Order/DRTV/Radio Channel Dietary Supplement Sales by Product, 2008

Figure 11-28 U.S. Mail Order/DRTV/Radio Channel Dietary Supplement Sales & Annual Growth by Product, 2006-

2008

Figure 11-29 U.S. Mail Order/DRTV/Radio Channel Dietary Supplement Sales by Product , 1999-2008

Figure 11-30 U.S. Mail Order/DRTV/Radio Dietary Supplement Sales & Growth, 1997-2008

Figure 11-31 U.S. Mail Order/DRTV/Radio Channel Dietary Supplement Sales by Product , 2009e-2017e

Figure 11-32 U.S. Mail Order/DRTV/Radio vs. Total Dietary Supplement Sales Growth, 1997-2017e

Figure 11-33 U.S. Internet Channel Dietary Supplement Sales by Product, 2008

Figure 11-34 U.S. Internet Channel Dietary Supplement Sales & Annual Growth by Product, 2006-2008

Figure 11-35 U.S. Internet Channel Dietary Supplement Sales by Product , 1999-2008

Figure 11-36 U.S. Internet Dietary Supplement Sales & Growth, 1997-2008

Figure 11-37 U.S. Internet Channel Dietary Supplement Sales by Product , 2009e-2017e

Figure 11-38 U.S. Internet vs. Total Dietary Supplement Sales Growth, 1997-2017e

Figure 12-1 Global Nutrition Industry Sales by Product, 2006

Figure 12-2 Global Nutrition Industry Sales & Growth, 1995-2013e

Figure 12-3 Global Nutrition Industry Sales by Product, 1997-2006

Figure 12-4 Global Nutrition Industry Sales by Product, 2007e-2013e

Figure 12-5 Global Nutrition Industry Sales by Region, 1996-2006

Figure 12-6 Global Nutrition Industry Sales by Region, 2007e-2013e

Figure 12-7 Global Supplement Sales by Region, 2006

Figure 12-8 Global Supplement Sales & Growth, 1995-2013e

Figure 12-9 Global Supplement Sales by Region, 2000-2006

Figure 12-10 European Supplement Sales by Region, 1999-2006

Figure 12-11 Global Nutrition Industry Sales by Product as % of Total, 2006

Abstract

Nutrition Business Journal (NBJ) brings your company the U.S. supplement business data analysis and business insights it needs to stay competitive and thrive in the current economic downturn. The 2009 Supplement Business Report is a compilation of 13 years of continuous market research by NBJ.

“The 2009 Supplement Business Report allows manufacturers and marketers the luxury of having a virtual in-house market research team without all the overhead costs. Our annual report on the supplement industry is frequently cited by industry leaders in their public financial filings, business presentations and market strategy meetings. Past purchasers will agree—the report is a must-have for companies doing business in the dietary supplement market.”

Nutrition Business Journal is widely recognized as the journal of record for the U.S. supplement industry. Since 1996, NBJ has published the most detailed U.S. supplement industry research.”

In this report you will find:
  • Detailed sales quantifications and growth forecasts of NBJ’s 6 supplement subcategories including: vitamins, minerals, herbs, specialty supplements, meal replacement, and sports nutrition supplements
  • NBJ’s Top 100 Dietary Supplements in the U.S. ranked by sales
  • Analysis and forecasts for distribution channels (mass market, natural food, specialty retail, multilevel/network marketing, mail order, practitioner and internet) in each product category.
  • Analysis of competitors throughout the industry, from direct sales to retail, including over 100 dietary supplement company profiles detailing company sales and product breakdowns
  • NBJ’s Top 50 Dietary Supplement Companies in 2008 ranked by sales
  • Consumer trends & supplement purchasing patterns for 6 supplement categories
  • NBJ interviews and surveys of leading executives within the industry, including commentary on the latest regulatory issues
  • More than 400 data charts and over 160 supplement company profiles. Nutrition Business Journal guarantees the most broad and deep analysis of the U.S. dietary supplement market available.


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