The Survey of American College Students: Use of the College Bookstore

Published by: Primary Research Group

Published: Apr. 1, 2009

Table of Contents

List of Tables

METHODOLOGY

THE QUESTIONNAIRE

HOW TO USE THE DATA

HOW TO READ THE DATA

SUMMARY OF MAIN FINDINGS

Frequency of Student Visits to the College Bookstore

Mean Spending By Students in the Sample in the College Bookstore in the Past

Semester

Percentage of Total Book Spending Accounted for by Spending at the College

Bookstore

Student Evaluation of College Bookstore Prices

Student Evaluation of the Breadth of Offerings at the College Bookstore

Student Evaluation of the College Bookstore Policy on Returns

Student Evaluation on the Helpfulness of College Bookstore Personnel

Student Evaluation on the Quality of Chairs, Lighting, Bookstore Cafes or other

Creature Comforts Available in the College Bookstore

Student Evaluation of the Hours of Operation and General Accessibility of the College

Bookstore

Student Comparison of Buying Books at the College Bookstore vs. Buying Books at

Amazon.Com

Student Comparison of Buying Books at the College Bookstore vs. Buying Books their

Favorite Online Bookseller other than Amazon.Com

Student Comparison of Buying Books at the College Bookstore vs. Buying at Local

Bookstores Not Connected to the College

Chapter One: Student Use of the Bookstore

Chapter Two: Student Spending in the Bookstore

Chapter Three: Purchases at the Bookstore as a Percentage of Total Spending

Chapter Four: Bookstore Prices

Chapter Five: Service Concerning Prices

Chapter Six: Service Concerning the Breadth of Offerings

Chapter Seven: Service Concerning the Returns Policy

Chapter Eight: Service Concerning the Helpfulness of Bookstore Personnel

Chapter Nine: Service Concerning the Time it Takes to Get Things Done

Chapter Ten: Service Concerning Comforts

Chapter Eleven: Service Concerning Accessibility

Chapter Twelve: Comparison of Amazon.com to the College Bookstore

Chapter Thirteen: Comparison of Other Online Booksellers to the College Bookstore106

Chapter Fourteen: Comparison of Local Bookstores to the College Bookstore

List of Tables

Table 1.1: Mean, Median, Minimum and Maximum Number of Times in the Past Month the Student Has Been in the College Bookstore

Table 1.2: Mean, Median, Minimum and Maximum Number of Times in the Past Month the Student Has Been in the College Bookstore, Broken Out by Age of the Student

Table 1.3: Mean, Median, Minimum and Maximum Number of Times in the Past Month the Student Has Been in the College Bookstore, Broken Out by Population Intensity of the Place of Origin

Table 1.4: Mean, Median, Minimum and Maximum Number of Times in the Past Month the Student Has Been in the College Bookstore, Broken Out by Geographic Region of Origin of the Student

Table 1.5: Mean, Median, Minimum and Maximum Number of Times in the Past Month the Student Has Been in the College Bookstore, Broken Out by Freshmen, Sophomores, Juniors & Seniors

Table 1.6: Mean, Median, Minimum and Maximum Number of Times in the Past Month the Student Has Been in the College Bookstore, Broken Out by Broken Out by Income Level of the Student’s Family of Origin

Table 1.7: Mean, Median, Minimum and Maximum Number of Times in the Past Month the Student Has Been in the College Bookstore, Broken Out by Level of Religiosity of the Student

Table 1.8: Mean, Median, Minimum and Maximum Number of Times in the Past Month the Student Has Been in the College Bookstore, Broken Out by The Political Views of the Student

Table 1.9: Mean, Median, Minimum and Maximum Number of Times in the Past Month the Student Has Been in the College Bookstore, Broken Out by Grade Point Average or Equivalent

Table 1.10: Mean, Median, Minimum and Maximum Number of Times in the Past Month the Student Has Been in the College Bookstore, Broken Out by Academic Major or Focus

Table 1.11: Mean, Median, Minimum and Maximum Number of Times in the Past Month the Student Has Been in the College Bookstore, Broken Out by Gender of the Student

Table 1.12: Mean, Median, Minimum and Maximum Number of Times in the Past Month the Student Has Been in the College Bookstore, Broken Out by Public and Private College Students

Table 1.13: Mean, Median, Minimum and Maximum Number of Times in the Past Month the Student Has Been in the College Bookstore, Broken Out by Type of College Living Arrangement

Table 1.14: Mean, Median, Minimum and Maximum Number of Times in the Past Month the Student Has Been in the College Bookstore, Broken Out by Student Employment Situation

Table 1.15: Mean, Median, Minimum and Maximum Number of Times in the Past Month the Student Has Been in the College Bookstore, Broken Out by Type of College

Table 1.16: Mean, Median, Minimum and Maximum Number of Times in the Past Month the Student Has Been in the College Bookstore, Broken Out by Size of Enrollment of College

Table 1.17: Mean, Median, Minimum and Maximum Number of Times in the Past Month the Student Has Been in the College Bookstore, Broken Out by Publicly Claimed Mean SAT Acceptance Score of the College Attended

Table 2.1: Mean, Median, Minimum and Maximum Estimated Spending in the College Bookstore in the Past Semester (in $ US)

Table 2.2: Mean, Median, Minimum and Maximum Estimated Spending in the College Bookstore in the Past Semester, Broken Out by Age of the Student

Table 2.3: Mean, Median, Minimum and Maximum Estimated Spending in the College Bookstore in the Past Semester, Broken Out by Population Intensity of the Place of Origin

Table 2.4: Mean, Median, Minimum and Maximum Estimated Spending in the College Bookstore in the Past Semester, Broken Out by Geographic Region of Origin of the Student

Table 2.5: Mean, Median, Minimum and Maximum Estimated Spending in the College Bookstore in the Past Semester, Broken Out by Freshmen, Sophomores, Juniors & Seniors

Table 2.6: Mean, Median, Minimum and Maximum Estimated Spending in the College Bookstore in the Past Semester, Broken Out by Broken Out by Income Level of the Student’s Family of Origin

Table 2.7: Mean, Median, Minimum and Maximum Estimated Spending in the College Bookstore in the Past Semester, Broken Out by Level of Religiosity of the Student 35

Table 2.8: Mean, Median, Minimum and Maximum Estimated Spending in the College Bookstore in the Past Semester, Broken Out by The Political Views of the Student 35

Table 2.9: Mean, Median, Minimum and Maximum Estimated Spending in the College Bookstore in the Past Semester, Broken Out by Grade Point Average or Equivalent

Table 2.10: Mean, Median, Minimum and Maximum Estimated Spending in the College Bookstore in the Past Semester, Broken Out by Academic Major or Focus

Table 2.11: Mean, Median, Minimum and Maximum Estimated Spending in the College Bookstore in the Past Semester, Broken Out by Gender of the Student

Table 2.12: Mean, Median, Minimum and Maximum Estimated Spending in the College Bookstore in the Past Semester, Broken Out by Public and Private College Students 37

Table 2.13: Mean, Median, Minimum and Maximum Estimated Spending in the College Bookstore in the Past Semester, Broken Out by Type of College Living Arrangement 37

Table 2.14: Mean, Median, Minimum and Maximum Estimated Spending in the College Bookstore in the Past Semester, Broken Out by Student Employment Situation37

Table 2.15: Mean, Median, Minimum and Maximum Estimated Spending in the College Bookstore in the Past Semester, Broken Out by Type of College

Table 2.16: Mean, Median, Minimum and Maximum Estimated Spending in the College Bookstore in the Past Semester, Broken Out by Size of Enrollment of College

Table 2.17: Mean, Median, Minimum and Maximum Estimated Spending in the College Bookstore in the Past Semester, Broken Out by Publicly Claimed Mean SAT Acceptance Score of the College Attended

Table 3.1: Mean, Median, Minimum and Maximum Percentage of the Student’s Total Book Spending That is Accounted for by Spending at the College Bookstore

Table 3.2: Mean, Median, Minimum and Maximum Percentage of the Student’s Total Book Spending That is Accounted for by Spending at the College Bookstore, Broken Out by Age of the Student

Table 3.3: Mean, Median, Minimum and Maximum Percentage of the Student’s Total Book Spending That is Accounted for by Spending at the College Bookstore, Broken Out by Population Intensity of the Place of Origin

Table 3.4: Mean, Median, Minimum and Maximum Percentage of the Student’s Total Book Spending That is Accounted for by Spending at the College Bookstore, Broken Out by Geographic Region of Origin of the Student

Table 3.5: Mean, Median, Minimum and Maximum Percentage of the Student’s Total Book Spending That is Accounted for by Spending at the College Bookstore, Broken Out by Freshmen, Sophomores, Juniors & Seniors

Table 3.6: Mean, Median, Minimum and Maximum Percentage of the Student’s Total Book Spending That is Accounted for by Spending at the College Bookstore, Broken Out by Broken Out by Income Level of the Student’s Family of Origin

Table 3.7: Mean, Median, Minimum and Maximum Percentage of the Student’s Total Book Spending That is Accounted for by Spending at the College Bookstore, Broken Out by Level of Religiosity of the Student

Table 3.8: Mean, Median, Minimum and Maximum Percentage of the Student’s Total Book Spending That is Accounted for by Spending at the College Bookstore, Broken Out by The Political Views of the Student

Table 3.9: Mean, Median, Minimum and Maximum Percentage of the Student’s Total Book Spending That is Accounted for by Spending at the College Bookstore, Broken Out by Grade Point Average or Equivalent

Table 3.10: Mean, Median, Minimum and Maximum Percentage of the Student’s Total Book Spending That is Accounted for by Spending at the College Bookstore, Broken Out by Academic Major or Focus

Table 3.11: Mean, Median, Minimum and Maximum Percentage of the Student’s Total Book Spending That is Accounted for by Spending at the College Bookstore, Broken Out by Gender of the Student

Table 3.12: Mean, Median, Minimum and Maximum Percentage of the Student’s Total Book Spending That is Accounted for by Spending at the College Bookstore, Broken Out by Public and Private College Students

Table 3.13: Mean, Median, Minimum and Maximum Percentage of the Student’s Total Book Spending That is Accounted for by Spending at the College Bookstore, Broken Out by Type of College Living Arrangement

Table 3.14: Mean, Median, Minimum and Maximum Percentage of the Student’s Total Book Spending That is Accounted for by Spending at the College Bookstore, Broken Out by Student Employment Situation

Table 3.15: Mean, Median, Minimum and Maximum Percentage of the Student’s Total Book Spending That is Accounted for by Spending at the College Bookstore, Broken Out by Type of College

Table 3.16: Mean, Median, Minimum and Maximum Percentage of the Student’s Total Book Spending That is Accounted for by Spending at the College Bookstore, Broken Out by Size of Enrollment of College

Table 3.17: Mean, Median, Minimum and Maximum Percentage of the Student’s Total Book Spending That is Accounted for by Spending at the College Bookstore, Broken Out by Publicly Claimed Mean SAT Acceptance Score of the College Attended

Table 4.1: Student Views on the Prices at the College Bookstore

Table 4.2: Student Views on the Prices at the College Bookstore, Broken Out by Age of the Student

Table 4.3: Student Views on the Prices at the College Bookstore, Broken Out by Population Intensity of the Place of Origin

Table 4.4: Student Views on the Prices at the College Bookstore, Broken Out by Geographic Region of Origin of the Student

Table 4.5: Student Views on the Prices at the College Bookstore, Broken Out by Freshmen, Sophomores, Juniors & Seniors

Table 4.6: Student Views on the Prices at the College Bookstore, Broken Out by Broken Out by Income Level of the Student’s Family of Origin

Table 4.7: Stud Level of Religiosity of the Student

Table 4.8: Student Views on the Prices at the College Bookstore, Broken Out by The Political Views of the Student

Table 4.9: Student Views on the Prices at the College Bookstore, Broken Out by Grade Point Average or Equivalent

Table 4.10: Student Views on the Prices at the College Bookstore, Broken Out by Academic Major or Focus

Table 4.11: Student Views on the Prices at the College Bookstore, Broken Out by Gender of the Student

Table 4.12: Student Views on the Prices at the College Bookstore, Broken Out by Public and Private College Students

Table 4.13: Student Views on the Prices at the College Bookstore, Broken Out by Type of College Living Arrangement

Table 4.14: Student Views on the Prices at the College Bookstore, Broken Out by Student Employment Situation

Table 4.15: Student Views on the Prices at the College Bookstore, Broken Out by Type of College

Table 4.16: Student Views on the Prices at the College Bookstore, Broken Out by Size of Enrollment of College

Table 4.17: Student Views on the Prices at the College Bookstore, Broken Out by Publicly Claimed Mean SAT Acceptance Score of the College Attended

Table 5.1: Student Rating of College Bookstore Prices

Table 5.2: Student Rating of College Bookstore Prices, Broken Out by Age of the Student

Table 5.3: Student Rating of College Bookstore Prices, Broken Out by Population Intensity of the Place of Origin

Table 5.4: Student Rating of the Service of College Bookstore Prices, Broken Out by Geographic Region of Origin of the Student

Table 5.5: Student Rating of College Bookstore Prices, Broken Out by Freshmen, Sophomores, Juniors & Seniors

Table 5.6: Student Rating of College Bookstore Prices, Broken Out by Broken Out by Income Level of the Student’s Family of Origin

Table 5.7: Student Rating of College Bookstore Prices, Broken Out by Level of Religiosity of the Student

Table 5.8: Student Rating of College Bookstore Prices, Broken Out by The Political Views of the Student

Table 5.9: Student Rating of College Bookstore Concerning Prices, Broken Out by Grade Point Average or Equivalent

Table 5.10: Student Rating of the College Bookstore Concerning Prices, Broken Out by Academic Major or Focus

Table 5.11: Student Rating of College Bookstore Prices, Broken Out by Gender of the Student

Table 5.12: Student Rating of College Bookstore Prices, Broken Out by Public and Private College Students

Table 5.13: Student Rating of the Service of the College Bookstore Concerning Prices, Broken Out by Type of College Living Arrangement

Table 5.14: Student Rating of the Service of the College Bookstore Concerning Prices, Broken Out by Student Employment Situation

Table 5.15: Student Rating of the Service of the College Bookstore Concerning Prices, Broken Out by Type of College

Table 5.16: Student Rating of the Service of the College Bookstore Concerning Prices, Broken Out by Size of Enrollment of College

Table 5.17: Student Rating of the Service of the College Bookstore Concerning Prices, Broken Out by Publicly Claimed Mean SAT Acceptance Score of the College Attended

Table 6.1: Student Rating of the Service of the College Bookstore Concerning the Breadth of Offerings

Table 6.2: Student Rating of the Service of the College Bookstore Concerning the Breadth of Offerings, Broken Out by Age of the Student

Table 6.3: Student Rating of the Service of the College Bookstore Concerning the Breadth of Offerings, Broken Out by Population Intensity of the Place of Origin

Table 6.4: Student Rating of the Service of the College Bookstore Concerning the Breadth of Offerings, Broken Out by Geographic Region of Origin of the Student

Table 6.5: Student Rating of the Service of the College Bookstore Concerning the Breadth of Offerings, Broken Out by Freshmen, Sophomores, Juniors & Seniors

Table 6.6: Student Rating of the Service of the College Bookstore Concerning the Breadth of Offerings, Broken Out by Broken Out by Income Level of the Student’s Family of Origin

Table 6.7: Student Rating of the Service of the College Bookstore Concerning the Breadth of Offerings, Broken Out by Level of Religiosity of the Student

Table 6.8: Student Rating of the Service of the College Bookstore Concerning the Breadth of Offerings, Broken Out by The Political Views of the Student

Table 6.9: Student Rating of the Service of the College Bookstore Concerning the Breadth of Offerings, Broken Out by Grade Point Average or Equivalent

Table 6.10: Student Rating of the Service of the College Bookstore Concerning the Breadth of Offerings, Broken Out by Academic Major or Focus

Table 6.11: Student Rating of the Service of the College Bookstore Concerning the Breadth of Offerings, Broken Out by Gender of the Student

Table 6.12: Student Rating of the Service of the College Bookstore Concerning the Breadth of Offerings, Broken Out by Public and Private College Students

Table 6.13: Student Rating of the Service of the College Bookstore Concerning the Breadth of Offerings, Broken Out by Type of College Living Arrangement

Table 6.14: Student Rating of the Service of the College Bookstore Concerning the Breadth of Offerings, Broken Out by Student Employment Situation

Table 6.15: Student Rating of the Service of the College Bookstore Concerning the Breadth of Offerings, Broken Out by Type of College

Table 6.16: Student Rating of the Service of the College Bookstore Concerning the Breadth of Offerings, Broken Out by Size of Enrollment of College

Table 6.17: Student Rating of the Service of the College Bookstore Concerning the Breadth of Offerings, Broken Out by Publicly Claimed Mean SAT Acceptance Score of the College Attended

Table 7.1: Student Rating of the Service of the College Bookstore Concerning the Returns Policy

Table 7.2: Student Rating of the Service of the College Bookstore Concerning the Returns Policy, Broken Out by Age of the Student

Table 7.3: Student Rating of the Service of the College Bookstore Concerning the Returns Policy, Broken Out by Population Intensity of the Place of Origin

Table 7.4: Student Rating of the Service of the College Bookstore Concerning the Returns Policy, Broken Out by Geographic Region of Origin of the Student

Table 7.5: Student Rating of the Service of the College Bookstore Concerning the Returns Policy, Broken Out by Freshmen, Sophomores, Juniors & Seniors

Table 7.6: Student Rating of the Service of the College Bookstore Concerning the Returns Policy, Broken Out by Broken Out by Income Level of the Student’s Family of Origin

Table 7.7: Student Rating of the Service of the College Bookstore Concerning the Returns Policy, Broken Out by Level of Religiosity of the Student

Table 7.8: Student Rating of the Service of the College Bookstore Concerning the Returns Policy, Broken Out by The Political Views of the Student

Table 7.9: Student Rating of the Service of the College Bookstore Concerning the Returns Policy, Broken Out by Grade Point Average or Equivalent

Table 7.10: Student Rating of the Service of the College Bookstore Concerning the Returns Policy, Broken Out by Academic Major or Focus

Table 7.11: Student Rating of the Service of the College Bookstore Concerning the Returns Policy, Broken Out by Gender of the Student

Table 7.12: Student Rating of the Service of the College Bookstore Concerning the Returns Policy, Broken Out by Public and Private College Students

Table 7.13: Student Rating of the Service of the College Bookstore Concerning the Returns Policy, Broken Out by Type of College Living Arrangement

Table 7.14: Student Rating of the Service of the College Bookstore Concerning the Returns Policy, Broken Out by Student Employment Situation

Table 7.15: Student Rating of the Service of the College Bookstore Concerning the Returns Policy, Broken Out by Type of College

Table 7.16: Student Rating of the Service of the College Bookstore Concerning the Returns Policy, Broken Out by Size of Enrollment of College

Table 7.17: Student Rating of the Service of the College Bookstore Concerning the Returns Policy, Broken Out by Publicly Claimed Mean SAT Acceptance Score of the College Attended

Table 8.1: Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel

Table 8.2: Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by Age of the Student

Table 8.3: Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by Population Intensity of the Place of Origin

Table 8.4: Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by Geographic Region of Origin of the Student

Table 8.5: Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by Freshmen, Sophomores, Juniors & Seniors

Table 8.6: Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by Broken Out by Income Level of the Student’s Family of Origin

Table 8.7: Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by Level of Religiosity of the Student

Table 8.8: Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by The Political Views of the Student

Table 8.9: Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by Grade Point Average or Equivalent

Table 8.10: Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by Academic Major or Focus

Table 8.11: Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by Gender of the Student

Table 8.12: Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by Public and Private College Students

Table 8.13: Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by Type of College Living Arrangement

Table 8.14: Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by Student Employment Situation...76

Table 8.15: Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by Type of College

Table 8.16: Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by Size of Enrollment of College ....76

Table 8.17: Student Rating of the Service of the College Bookstore Concerning the Helpfulness of Bookstore Personnel, Broken Out by Publicly Claimed Mean SAT Acceptance Score of the College Attended

Table 9.1: Student Rating of the Service of the College Bookstore Concerning the Time it Takes to Get things Done

Table 9.2: Student Rating of the Service of the College Bookstore Concerning the Time it Takes to Get things Done, Broken Out by Age of the Student

Table 9.3: Student Rating of the Service of the College Bookstore Concerning the Time it Takes to Get things Done, Broken Out by Population Intensity of the Place of Origin

Table 9.4: Student Rating of the Service of the College Bookstore Concerning the Time it Takes to Get things Done, Broken Out by Geographic Region of Origin of the Student

Table 9.5: Student Rating of the Service of the College Bookstore Concerning the Time it Takes to Get things Done, Broken Out by Freshmen, Sophomores, Juniors & Seniors

Table 9.6: Student Rating of the Service of the College Bookstore Concerning the Time it Takes to Get things Done, Broken Out by Broken Out by Income Level of the Student’s Family of Origin

Table 9.7: Student Rating of the Service of the College Bookstore Concerning the Time it Takes to Get things Done, Broken Out by Level of Religiosity of the Student

Table 9.8: Student Rating of the Service of the College Bookstore Concerning the Time it Takes to Get things Done, Broken Out by The Political Views of the Student

Table 9.9: Student Rating of the Service of the College Bookstore Concerning the Time it Takes to Get things Done, Broken Out by Grade Point Average or Equivalent

Table 9.10: Student Rating of the Service of the College Bookstore Concerning the Time it Takes to Get things Done, Broken Out by Academic Major or Focus

Table 9.11: Student Rating of the Service of the College Bookstore Concerning the Time it Takes to Get things Done, Broken Out by Gender of the Student

Table 9.12: Student Rating of the Service of the College Bookstore Concerning the Time it Takes to Get things Done, Broken Out by Public and Private College Students

Table 9.13: Student Rating of the Service of the College Bookstore Concerning the Time it Takes to Get things Done, Broken Out by Type of College Living Arrangement

Table 9.14: Student Rating of the Service of the College Bookstore Concerning the Time it Takes to Get things Done, Broken Out by Student Employment Situation

Table 9.15: Student Rating of the Service of the College Bookstore Concerning the Time it Takes to Get things Done, Broken Out by Type of College

Table 9.16: Student Rating of the Service of the College Bookstore Concerning the Time it Takes to Get things Done, Broken Out by Size of Enrollment of College

Table 9.17: Student Rating of the Service of the College Bookstore Concerning the Time it Takes to Get things Done, Broken Out by Publicly Claimed Mean SAT Acceptance Score of the College Attended

Table 10.1: Student Rating of the Service of the College Bookstore Concerning Comforts Such as the Cafe, Chairs, Lighting, etc,

Table 10.2: Student Rating of the Service of the College Bookstore Concerning Comforts Such as the Cafe, Chairs, Lighting, etc,, Broken Out by Age of the Student

Table 10.3: Student Rating of the Service of the College Bookstore Concerning Comforts Such as the Cafe, Chairs, Lighting, etc,, Broken Out by Population Intensity of the Place of Origin

Table 10.4: Student Rating of the Service of the College Bookstore Concerning Comforts Such as the Cafe, Chairs, Lighting, etc,, Broken Out by Geographic Region of Origin of the Student

Table 10.5: Student Rating of the Service of the College Bookstore Concerning Comforts Such as the Cafe, Chairs, Lighting, etc,, Broken Out by Freshmen, Sophomores, Juniors & Seniors

Table 10.6: Student Rating of the Service of the College Bookstore Concerning Comforts Such as the Cafe, Chairs, Lighting, etc,, Broken Out by Broken Out by Income Level of the Student’s Family of Origin

Table 10.7: Student Rating of the Service of the College Bookstore Concerning Comforts Such as the Cafe, Chairs, Lighting, etc,, Broken Out by Level of Religiosity of the Student

Table 10.8: Student Rating of the Service of the College Bookstore Concerning Comforts Such as the Cafe, Chairs, Lighting, etc,, Broken Out by The Political Views of the Student

Table 10.9: Student Rating of the Service of the College Bookstore Concerning Comforts Such as the Cafe, Chairs, Lighting, etc,, Broken Out by Grade Point Average or Equivalent

Table 10.10: Student Rating of the Service of the College Bookstore Concerning Comforts Such as the Cafe, Chairs, Lighting, etc,, Broken Out by Academic Major or Focus

Table 10.11: Student Rating of the Service of the College Bookstore Concerning Comforts Such as the Cafe, Chairs, Lighting, etc,, Broken Out by Gender of the Student

Table 10.12: Student Rating of the Service of the College Bookstore Concerning Comforts Such as the Cafe, Chairs, Lighting, etc,, Broken Out by Public and Private College Students

Table 10.13: Student Rating of the Service of the College Bookstore Concerning Comforts Such as the Cafe, Chairs, Lighting, etc,, Broken Out by Type of College Living Arrangement

Table 10.14: Student Rating of the Service of the College Bookstore Concerning Comforts Such as the Cafe, Chairs, Lighting, etc,, Broken Out by Student Employment Situation

Table 10.15: Student Rating of the Service of the College Bookstore Concerning Comforts Such as the Cafe, Chairs, Lighting, etc,, Broken Out by Type of College

Table 10.16: Student Rating of the Service of the College Bookstore Concerning Comforts Such as the Cafe, Chairs, Lighting, etc,, Broken Out by Size of Enrollment of College

Table 10.17: Student Rating of the Service of the College Bookstore Concerning Comforts Such as the Cafe, Chairs, Lighting, etc,, Broken Out by Publicly Claimed Mean SAT Acceptance Score of the College Attended

Table 11.1: Student Rating of the Service of the College Bookstore Concerning Accessibility and Hours of Operation

Table 11.2: Student Rating of the Service of the College Bookstore Concerning Accessibility and Hours of Operation, Broken Out by Age of the Student

Table 11.3: Student Rating of the Service of the College Bookstore Concerning Accessibility and Hours of Operation, Broken Out by Population Intensity of the Place of Origin

Table 11.4: Student Rating of the Service of the College Bookstore Concerning Accessibility and Hours of Operation, Broken Out by Geographic Region of Origin of the Student

Table 11.5: Student Rating of the Service of the College Bookstore Concerning Accessibility and Hours of Operation, Broken Out by Freshmen, Sophomores, Juniors & Seniors

Table 11.6: Student Rating of the Service of the College Bookstore Concerning Accessibility and Hours of Operation, Broken Out by Broken Out by Income Level of the Student’s Family of Origin

Table 11.7: Student Rating of the Service of the College Bookstore Concerning Accessibility and Hours of Operation, Broken Out by Level of Religiosity of the Student

Table 11.8: Student Rating of the Service of the College Bookstore Concerning Accessibility and Hours of Operation, Broken Out by The Political Views of the Student

Table 11.9: Student Rating of the Service of the College Bookstore Concerning Accessibility and Hours of Operation, Broken Out by Grade Point Average or Equivalent

Table 11.10: Student Rating of the Service of the College Bookstore Concerning Accessibility and Hours of Operation, Broken Out by Academic Major or Focus

Table 11.11: Student Rating of the Service of the College Bookstore Concerning Accessibility and Hours of Operation, Broken Out by Gender of the Student

Table 11.12: Student Rating of the Service of the College Bookstore Concerning Accessibility and Hours of Operation, Broken Out by Public and Private College Students

Table 11.13: Student Rating of the Service of the College Bookstore Concerning Accessibility and Hours of Operation, Broken Out by Type of College Living Arrangement

Table 11.14: Student Rating of the Service of the College Bookstore Concerning Accessibility and Hours of Operation, Broken Out by Student Employment Situation

Table 11.15: Student Rating of the Service of the College Bookstore Concerning Accessibility and Hours of Operation, Broken Out by Type of College

Table 11.16: Student Rating of the Service of the College Bookstore Concerning Accessibility and Hours of Operation, Broken Out by Size of Enrollment of College ..97

Table 11.17: Student Rating of the Service of the College Bookstore Concerning Accessibility and Hours of Operation, Broken Out by Publicly Claimed Mean SAT Acceptance Score of the College Attended

Table 12.1: Student Comparison of Amazon.com to Their College Bookstore as an Option for Buying Books

Table 12.2: Student Comparison of Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Age of the Student

Table 12.3: Student Comparison of Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Population Intensity of the Place of Origin

Table 12.4: Student Comparison of Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Geographic Region of Origin of the Student

Table 12.5: Student Comparison of Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Freshmen, Sophomores, Juniors & Seniors

Table 12.6: Student Comparison of Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Broken Out by Income Level of the Student’s Family of Origin

Table 12.7: Student Comparison of Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Level of Religiosity of the Student

Table 12.8: Student Comparison of Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by The Political Views of the Student

Table 12.9: Student Comparison of Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Grade Point Average or Equivalent

Table 12.10: Student Comparison of Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Academic Major or Focus

Table 12.11: Student Comparison of Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Gender of the Student

Table 12.12: Student Comparison of Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Public and Private College Students

Table 12.13: Student Comparison of Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Type of College Living Arrangement

Table 12.14: Student Comparison of Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Student Employment Situation

Table 12.15: Student Comparison of Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Type of College

Table 12.16: Student Comparison of Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Size of Enrollment of College

Table 12.17: Student Comparison of Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Publicly Claimed Mean SAT Acceptance Score of the College Attended

Table 13.1: Student Comparison of Their Favorite Online Bookseller Other Than Amazon.com to Their College Bookstore as an Option for Buying Books 106

Table 13.2: Student Comparison of Their Favorite Online Bookseller Other Than Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Age of the Student

Table 13.3: Student Comparison of Their Favorite Online Bookseller Other Than Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Population Intensity of the Place of Origin

Table 13.4: Student Comparison of Their Favorite Online Bookseller Other Than Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Geographic Region of Origin of the Student

Table 13.5: Student Comparison of Their Favorite Online Bookseller Other Than Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Freshmen, Sophomores, Juniors & Seniors

Table 13.6: Student Comparison of Their Favorite Online Bookseller Other Than Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Broken Out by Income Level of the Student’s Family of Origin

Table 13.7: Student Comparison of Their Favorite Online Bookseller Other Than Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Level of Religiosity of the Student

Table 13.8: Student Comparison of Their Favorite Online Bookseller Other Than Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by The Political Views of the Student

Table 13.9: Student Comparison of Their Favorite Online Bookseller Other Than Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Grade Point Average or Equivalent

Table 13.10: Student Comparison of Their Favorite Online Bookseller Other Than Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Academic Major or Focus

Table 13.11: Student Comparison of Their Favorite Online Bookseller Other Than Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Gender of the Student

Table 13.12: Student Comparison of Their Favorite Online Bookseller Other Than Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Public and Private College Students

Table 13.13: Student Comparison of Their Favorite Online Bookseller Other Than Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Type of College Living Arrangement

Table 13.14: Student Comparison of Their Favorite Online Bookseller Other Than Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Student Employment Situation

Table 13.15: Student Comparison of Their Favorite Online Bookseller Other Than Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Type of College

Table 13.16: Student Comparison of Their Favorite Online Bookseller Other Than Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Size of Enrollment of College

Table 13.17: Student Comparison of Their Favorite Online Bookseller Other Than Amazon.com to Their College Bookstore as an Option for Buying Books, Broken Out by Publicly Claimed Mean SAT Acceptance Score of the College Attended.

Table 14.1: Student Comparison of Their Favorite Local Bookstore Not Connected to the College to Their College Bookstore as an Option for Buying Books

Table 14.2: Student Comparison of Their Favorite Local Bookstore Not Connected to the College to Their College Bookstore as an Option for Buying Books, Broken Out by Age of the Student

Table 14.3: Student Comparison of Their Favorite Local Bookstore Not Connected to the College to Their College Bookstore as an Option for Buying Books, Broken Out by Population Intensity of the Place of Origin

Table 14.4: Student Comparison of Their Favorite Local Bookstore Not Connected to the College to Their College Bookstore as an Option for Buying Books, Broken Out by Geographic Region of Origin of the Student

Table 14.5: Student Comparison of Their Favorite Local Bookstore Not Connected to the College to Their College Bookstore as an Option for Buying Books, Broken Out by Freshmen, Sophomores, Juniors & Seniors

Table 14.6: Student Comparison of Their Favorite Local Bookstore Not Connected to the College to Their College Bookstore as an Option for Buying Books, Broken Out by Broken Out by Income Level of the Student’s Family of Origin

Table 14.7: Student Comparison of Their Favorite Local Bookstore Not Connected to the College to Their College Bookstore as an Option for Buying Books, Broken Out by Level of Religiosity of the Student

Table 14.8: Student Comparison of Their Favorite Local Bookstore Not Connected to the College to Their College Bookstore as an Option for Buying Books, Broken Out by The Political Views of the Student

Table 14.9: Student Comparison of Their Favorite Local Bookstore Not Connected to the College to Their College Bookstore as an Option for Buying Books, Broken Out by Grade Point Average or Equivalent

Table 14.10: Student Comparison of Their Favorite Local Bookstore Not Connected to the College to Their College Bookstore as an Option for Buying Books, Broken Out by Academic Major or Focus

Table 14.11: Student Comparison of Their Favorite Local Bookstore Not Connected to the College to Their College Bookstore as an Option for Buying Books, Broken Out by Gender of the Student

Table 14.12: Student Comparison of Their Favorite Local Bookstore Not Connected to the College to Their College Bookstore as an Option for Buying Books, Broken Out by Public and Private College Students

Table 14.13: Student Comparison of Their Favorite Local Bookstore Not Connected to the College to Their College Bookstore as an Option for Buying Books, Broken Out by Type of College Living Arrangement

Table 14.14: Student Comparison of Their Favorite Local Bookstore Not Connected to the College to Their College Bookstore as an Option for Buying Books, Broken Out by Student Employment Situation

Table 14.15: Student Comparison of Their Favorite Local Bookstore Not Connected to the College to Their College Bookstore as an Option for Buying Books, Broken Out by Type of College

Table 14.16: Student Comparison of Their Favorite Local Bookstore Not Connected to the College to Their College Bookstore as an Option for Buying Books, Broken Out by Size of Enrollment of College

Table 14.17: Student Comparison of Their Favorite Local Bookstore Not Connected to the College to Their College Bookstore as an Option for Buying Books, Broken Out by Publicly Claimed Mean SAT Acceptance Score of the College Attended.

Abstract

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