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Website User Friendliness Q4 Financial Info Report

Published by: JuxtConsult

Published: Feb. 1, 2009 - 151 Pages


Table of Contents


Introduction

Methodology

Category Websites Tested

Reading Graphs & Tables

Website User Friendliness Aggregate Scores - Overall

Website User Friendliness Sub Parameter Scores - Overall

Perceptual Map - Overall

Average Ratings on the Individual Parameters - Overall

Rating Dispersions by Individual Attributes

Relative Importance of the Individual Criteria

Website User Friendliness Aggregate Scores - Website Users Only

Website User Friendliness Sub Parameter Scores - Website Users Only

Perceptual Map - Website Users only

Average Ratings on the Individual Parameters - Website Users Only

Rating Dispersions by Individual Attributes

Relative Importance of the Individual Criteria

Website User Friendliness Aggregate Scores - Website Non Users Only

Website User Friendliness Sub Parameter Scores - Website Non Users Only

Perceptual Map - Website Non users only

Average Ratings on the Individual Parameters - Website Non Users Only

Rating Dispersions by Individual Attributes

Relative Importance of the Individual Criteria

Demographic Profile

Socio Economic Profile

Economic Profile

Net Usage Dynamics

WUF Index Ranking of Websites by User Segments

Abstract

The Website User Friendliness Online Shopping Report studies, interprets, evaluates, measures and reports the ‘user-friendliness’ of a website taking into account both in its look factors as well as its usability factors. The study helps the online players measure, quantify and benchmark the ‘user friendliness’ and ‘usage satisfaction’ of their website vis-à-vis the key competing websites across six generic portals. The study is done among top 5 travel websites.

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