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The Canadian Home Office: Demographics and Buying BehaviourPublished by: IDC Published: Aug. 31, 2009 - 13 Pages Table of ContentsTable of Contents IDC Opinion In This Study MethodologyDefinitionsSituation Overview Home-Based Business DemographicsFuture Outlook ICT Adoption and Usage Among Home-Based BusinessesMobile Device CharacteristicsEssential Guidance Learn More Related ResearchSynopsisFigure: Home-Based Business Owner Gender by Age Group Figure: Home-Based Business Operator by Age Group Figure: Home-Based Business Household Pretax Income, 2008 Figure: Home-Based Business Operator Education Level by Age Group Figure: Products Owned and Used by Age Group Figure: Types of Internet Access Used Figure: Types of Network Router Used to Allow Access to the Internet Figure: Weekly Time Spent Online on a Computer by Age Group Figure: Weekly Time Spent on a Mobile Device or Cell Phone by Age Group Figure: Mobile Device Purchasing Behaviour by Age Group Figure: Preferred Features for Next Mobile Device by Age Group AbstractThis IDC study examines the home-based business market in Canada, including demographics, ICT adoption and buying behaviour, and economic crisis impact. The analysis in this study is provided as directional guidance for technology vendors with an interest in this market — it is not intended as a statistically accurate depiction of home-based businesses in Canada. "The home office market represents an opportunity not defined in traditional ways, but combining marketing and sales efforts by some demographics and buying behaviour will help vendors succeed in gaining share." — Paul Edwards, director, SMB and Channel Strategies, IDC Canada Get Full Details About This Report >> |
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